Company: Mega Kordon Ltd
Start Date: 24 June 2025
Diagnosis first, ad budget second
We find out which keywords actually convert and manage the setup with data. We start by cutting the budget that’s going to waste.
GET AN ADS QUOTEServices: Digital marketing strategy, Google Ads campaign setup & management
In our digital advertising partnership with Mega Kordon, the main goal was to generate leads ready for fast, warm sales. At the kick-off meeting, the company’s growth and sales expectations were clarified. As a first step towards these goals, we carried out a detailed keyword analysis and set the most suitable ad budget for the market.
Research and Planning Process
A successful Google Ads campaign is built on the right keyword selection and budget planning. During the initial research, alongside sector dynamics and competitor analysis, we mapped out potential customers’ search trends, cost-per-click (CPC) estimates and the target keywords to use in the ads. To measure the campaign’s success and ensure accurate targeting, we completed the Google Ads and Analytics integrations. We also added all the tracking codes and elements needed to track conversions in full.
Optimisation and Continuous Improvement
As soon as the campaign went live, we took quick optimisation steps based on the data coming in. While the average CPC in the sector was around TRY 20, we brought Mega Kordon’s average CPC down to just TRY 13.54. This made the budget work much harder and delivered 108 clicks and 3,030 impressions in a short time.
During the campaign, we used negative keywords and extra targeting strategies to stop the ads from showing for irrelevant search queries. As a result, the ads reached only potential customers, at the right time and with the right search intent.
Results and Gains
- Dozens of clicks and leads in a short time: Results started coming in quickly from the start of the campaign, contributing to the Mega Kordon team’s warm sales goals.
- Costs below the sector average: Against a sector CPC averaging TRY 20, Mega Kordon achieved significant savings at TRY 13.54.
- High-quality, targeted traffic: Thanks to keyword and negative keyword optimisation, the ads were shown only to the right audience and unnecessary spend was avoided.
- Transparent, measurable reporting: With the Google Analytics and Ads integrations, all performance was tracked and reported step by step, and continuous improvements were applied.
Result
As the Mega Kordon example shows, with the right keyword analysis, effective budget management and meticulous optimisation, it’s possible to generate high-quality leads through Google Ads quickly and cost-effectively. The clicks and conversions Mega Kordon achieved in a short time delivered success that went beyond its warm sales goals.
