Client: Adolescent Psychology Centre (Anonymous Clinic)

Location: Istanbul, Turkey

Industry: Psychology / Adolescent Therapy, Healthcare

Services: Social Media Strategy, Video-Led Content Production, Digital Clone (AI Avatar) Creation, Monthly Content Calendar, Meta Ads Management, Client Acquisition Optimisation

Starting Point: A Well-Known Clinic with a Scattered Digital Presence

The Adolescent Psychology Centre was a known and trusted clinic in its area, but it had no regular or strategic social media activity. There was content on its Instagram account, but a consistent strategy, a stable format and conversion-focused messaging were missing. Posts were disjointed, occasional and unplanned.
Although Reels sometimes got engagement, without professional direction Explore performance wasn’t sustainable.

To reach more adolescent clients, build a digital identity that reassures parents and increase its online visibility, the clinic started working with Brandaft.

Needs Analysis: Strategy, Building Authority and Parent Trust

Our initial analysis revealed three critical needs:

• The expertise content was strong but hadn’t been presented in the right formats.
• The clinic owner’s field experience wasn’t visible on social media.
• The account had no “story”, no “continuity” and no “identity reflecting the clinic’s voice”.
• The trust elements that would prompt parents to act (methodology, process transparency, case examples, frameworks) were missing.

For this reason, turning expertise into digital content, establishing the brand voice and reaching the right parent audience consistently were set as the core goals of the social media strategy.

360° Social Media Strategy and Digital Clone Production

1. Setting Up the Strategy & Content System

• For the clinic, monthly content calendars were created.
• Themes: adolescent issues, parent communication, therapy processes, frequently asked questions.
• Every piece of content balanced expertise with an everyday tone.
• A “clinical tone” was defined to strengthen the account’s voice.

2. Video Production with a Digital Clone (AI Avatar)

With the clinic owner’s permission, reflecting their tone of voice, speaking style, facial expressions and appearance, a professional AI avatar was produced.
As a result:

• Weekly informative content was produced very quickly,
• A format was gained that keeps expertise visible at all times,
• Video production costs were kept to a minimum,
• Reels gained a “familiar face” effect.

This approach built trust especially among parents of teenagers.

Results: An Organic Surge in Month One, Client Acquisition in Month Two

🔹 Month One (Organic Growth)

Without any ad spend:

• Explore views increased by 500%+
• In 30 days, 300 new followers were gained
• Average video views grew fivefold
• Save and share rates tripled
• Questions from parents via DM increased fourfold

These results confirmed that the content system we built was working consistently.

🔹 Month Two (Ad Support and More Clients)

A TRY 8,000 budget was allocated to Meta ads.
Targeting was built only around: parents aged 25–55, specific areas of Istanbul and interests related to adolescent behavioural issues as the audience.

Results:

• Around 60 new client enquiries
• Form conversion rate from ads: 7.4%
• A clear increase in “adolescent therapy” message requests
• Followers +420
• 310% increase in profile visits
• A strong increase in messages turning into appointments, driven by parent trust

Next Steps

• Weekly informative Reels series with the AI avatar
• A PDF lead magnet in parent-guide format
• YouTube Shorts integration
• Micro content series on current topics within the clinic

Result

Under Brandaft’s management, the Adolescent Psychology Centre didn’t just gain visibility; a professional digital identity that reaches the right parent audience and delivers a steady flow of clients was also built.
This project shows how powerful the results of video-led content production and AI-based systems can be for clinics.