Dental Group Istanbul’s 62% Organic Traffic Growth and Digital Transformation in 3 Months with Brandaft

Client: Dental Group Istanbul
Location: Istanbul, Turkey
Industry: Dental Health / Dental Clinic
Services: SEO Strategy, Website Redesign, Content Marketing, Local SEO, Backlink Management

Starting Point: A Visibility Problem and Falling Appointment Numbers

In early 2025, despite strong brand awareness in central Istanbul locations, Dental Group Istanbul was struggling to reach its target number of patients online. Its existing website was technically outdated and its position in organic search had slipped. After Google’s “Helpful Content” and E-E-A-T-focused algorithm updates, the traffic losses became even more pronounced.

At this point, Dental Group Istanbul began looking for a partner that could modernise its digital presence and increase patient acquisition at both local and national level — and started working with Brandaft.

Needs Analysis: E-E-A-T, User Experience and Local Competition

In our first meetings, we examined the target patient profile, the competitive landscape and local search trends in Istanbul in detail. The main issues we identified were:

• Lack of E-E-A-T: The expertise of the clinic and its doctors wasn’t highlighted enough, and content wasn’t backed by evidence-based data and experience.
• User Experience Issues: Mobile usability was poor and the appointment booking process was complicated.
• Disorganised Content: There were duplicate pages and keyword cannibalisation.
• Lack of Local SEO: Visibility on Google Maps and for local keywords was low.

360° Digital Transformation: A Strong Start in 5 Weeks

1. Strategy and Planning

• By analysing dental search volumes in Istanbul, we identified high-converting keywords such as “cosmetic dentistry”, “dental implant treatment” and “emergency dentist”.
• We reviewed competitors’ content strategies and built a patient-focused roadmap to differentiate Dental Group Istanbul.

2. Website Redesign (WordPress)

• We developed a fast, mobile-first, SEO-friendly design.
• We improved Core Web Vitals metrics and simplified the appointment and contact steps.
• We added a multilingual structure (TR/EN) to increase the potential for international patients.

3. Content Optimisation and Strengthening E-E-A-T

• We highlighted articles published under the doctors’ names, case examples and patient experiences.
• We removed unnecessary content and merged overlapping pages.
• We reinforced trust with rich media such as photos and videos.

4. Blog and Backlink Work

• Every month, we produced 8 new blog articles addressing patients’ needs.
• We earned high-quality backlinks from authoritative sites in the healthcare and tourism sectors.

5. Local SEO and Google Maps Optimisation

• We restructured the Google My Business profile and created location-based content.
• We introduced automated satisfaction surveys to increase patient reviews.

Results: 62% Organic Traffic Growth in 3 Months

Monthly organic visitors rose from 5,100 in April 2025 to 8,270 in July 2025.

Key Gains:

• Top 3 rankings for many target keywords.
• A 29% increase in patient conversion rate thanks to the new content.
• A 44% increase in appointments coming from Google Maps.
• A clear improvement in mobile user satisfaction.

Future Plans

• Regional campaigns to attract patients from cities outside Istanbul.
• Video series to build the personal brand authority of the clinic’s specialists.
• Medical tourism content aimed at international patients.

Conclusion: Dental Group Istanbul’s digital transformation with Brandaft proved that sustainable growth is possible with a holistic strategy — one that strengthens not just technical SEO, but patient trust, conversion rates and long-term brand value.