SmileLine Orthodontics Reached 41% More Appointments in 4 Months with Brandaft

Client: SmileLine Orthodontics
Location: Ankara, Turkey
Industry: Dental Health / Orthodontic Clinic
Services: SEO Strategy, Website Redesign, Content Marketing, Social Proof Optimisation, Backlink Management

Starting Point: The Wrong Traffic and a Low Conversion Rate

Although SmileLine Orthodontics was one of the best-known orthodontic clinics in Ankara, the traffic its website attracted wasn’t turning into patient enquiries. Monthly visits weren’t bad, but most visitors didn’t match the target patient profile.
The main reasons for this:

• Irrelevant traffic coming in through the wrong keywords.
• Pages ranking low because of technical SEO issues.
• A lack of trust signals on the website.

The clinic’s management went looking for a digital strategy that would deliver not just more traffic, but higher conversion from the right patients — and started working with Brandaft.

Needs Analysis: Traffic Quality, Conversion Optimisation and Authority

The main problems identified in the initial analysis:

• Wrong Keyword Targeting: Generic, informational keywords such as “braces prices” were attracting visitors who didn’t convert into appointments.
• Page Speed Issues: Slow loading on mobile was causing potential patients to leave the site.
• Lack of Trust: Doctor profiles, patient reviews and before/after images weren’t visible enough.
• Lack of Content: There were no detailed pages for specific services such as Invisalign and lingual orthodontics.

360° SEO and Conversion-Focused Redesign: Effective Results in 6 Weeks

1. Strategy and Planning

• Long-tail keywords with strong “treatment intent” were identified.
• We analysed competitors’ conversion paths and built an SEO plan focused on patient acquisition, tailored to SmileLine.

2. Website Redesign

• We launched a fast, mobile-friendly, user-friendly design.
• We expanded the treatment pages and added custom visuals and doctor videos for each.
• We shortened the conversion path by integrating an “online pre-assessment” form.

3. Content Strategy

• We produced in-depth content on topics such as Invisalign, clear aligner treatment and lingual braces.
• A frequently asked questions (FAQ) page helped speed up users’ decision-making.
• We strengthened the blog with “before/after” success stories and patient interviews.

4. Trust and Social Proof Optimisation

• We integrated genuine patient reviews into Google Business and the website.
• We created a before/after treatment photo gallery.
• We gave doctor biographies and certifications a prominent position.

5. Backlinks and Local SEO

• We earned authoritative backlinks from health and lifestyle blogs.
• We increased Google Maps visibility with Ankara-focused local content.

Results: 54% Higher-Quality Traffic and a 41% Increase in Conversions in 4 Months

Monthly organic visits rose from 6,200 in May 2025 to 9,550 in August 2025.
Most importantly, the share of traffic matching the target patient profile increased by 54%.

Key Gains:

• Conversion rate increased by 41%.
• Top 3 rankings for Invisalign and lingual braces keywords.
• A 38% increase in appointments coming from Google Maps.
• Average time on site increased by 22%.

Future Plans

• Launching orthodontic education series on YouTube and Instagram Reels.
• English-language content and ad campaigns targeting international patients.
• Influencer partnerships to strengthen brand awareness online.

Conclusion: SmileLine Orthodontics’ digital transformation with Brandaft didn’t just grow the numbers; by reaching the right patient audience, it increased appointment conversions. It showed how effective a modern SEO strategy is when it focuses not only on visibility, but on revenue and patient satisfaction as well.