Client: (Anonymous) Industrial Products Manufacturer – B2B → B2C Transformation Project
Location: Turkey
Industry: Industrial Products / Consumer Retail
Services: Social Media Management, B2C Communication Strategy, AI-Powered Product Videos, Digital Product Catalogues, Creative Production, Meta Ads Management, Brand Voice Design
For a brand that had spent many years manufacturing exclusively for corporate clients, the biggest challenge in entering the retail market was moving to a consumer-focused voice without compromising its corporate identity.
At Brandaft, we preserved the brand’s voice, design language and sense of trust while restructuring its B2C communication.
Conclusion: Within 3 months, sales from retail channels grew by 340%.
1) Starting Point: A Strong Manufacturer with a Weak Retail Voice
The brand was well known in the B2B market for its manufacturing strength, but:
- There was no voice that spoke to consumers
- Its products were not being introduced effectively to end users
- Its social media identity was B2B-heavy and static
- Ad creatives were not sales-driven
- There was a content gap around product use and benefits
The brand’s retail potential was huge — but it lacked the visual and emotional connection consumers respond to.
2) Strategic Approach: “Moving to B2C Without Breaking the Corporate Identity”
We started by analysing all of the brand’s existing communication and identified the gap between its B2B identity and B2C expectations as the core challenge.
Social media that drives sales, not likes
We design content planning, community management and advertising as a single performance system. We measure results in revenue, not followers.
REQUEST A QUOTEThe strategy we developed was built on three pillars:
1) A clear B2C voice
- That simplifies technical specifications
- That puts user benefit first
- Content aligned with retail visual conventions
2) A video-first production model
Using the brand’s existing photos and product imagery,
AI-powered product videos were produced.
As a result:
- A high-production feel
- A livelier, more modern brand image
- High performance in ad campaigns
were all achieved.
3) Product-led social media + performance advertising architecture
- Campaigns targeting users with high purchase intent
- Carousel catalogues
- Product comparison content
- The product benefit → use case → social proof trio
3) Production Process: Letting the Product Tell the Story
🔹 AI-Powered Product Videos
We produced short vertical videos highlighting the products’ form, quality and use cases.
These videos helped ad campaigns achieve a 52% lower CPM than before.
🔹 Digital Product Catalogues
We designed simple, modern, easy-to-understand catalogues for retail customers.
🔹 Creative Sets for Ad Campaigns
- Hook-driven short videos
- Product benefit & use-case creatives
- A “why this product?” narrative for end users
These creative sets played a decisive role in sales conversion.
4) Results: Record Performance in the Retail Shift
By integrating strategy, content and advertising, the brand achieved exceptional performance within 3 months:
⭐ 340% increase in retail sales
⭐ 420% growth in web traffic from Instagram
⭐ 47% lower cost per conversion in ad campaigns
⭐ 62% higher engagement rate for AI video creatives compared with traditional creatives
⭐ Higher follower quality: a new, predominantly B2C audience
⭐ The brand’s retail voice was standardised across all digital assets
The brand is no longer just a strong manufacturer, but a modern retail brand that speaks to consumers.
5) Conclusion: Keeping the B2B Identity, Growing Stronger in B2C
With the right strategy, a consistent voice and strong creatives, this project showed how quickly a corporate B2B brand can grow in the retail market in practice.
By bringing production, creative design, AI-powered video and ad management under one roof, Brandaft built a measurable, fast and sustainable growth model for the brand.
