Client: Premium Student Living Residence (Anonymous)
Location: Istanbul, Turkey
Industry: Student Residences / Student Accommodation Services
Social media that drives sales, not likes
We design content planning, community management and advertising as a single performance system. We measure results in revenue, not followers.
REQUEST A QUOTEServices: Social Media Strategy, Monthly Content Planning, AI Video Production, Persona Analysis, Trust Content, Meta Ads Management, Seasonal Campaign Strategy
Starting Point: Weak Digital Visibility and Low Awareness
Although Premium Student Living Residence offered an experience above its competitors in service quality and facilities, it lacked visibility online.
Its Instagram content was irregular, its video production capacity was close to zero, and as enrolment season approached it had no strong digital identity speaking to parents.
The residence had an in-house photographer, but that content wasn’t being used effectively on social media.
At Brandaft, our goal was to mirror the residence’s physical quality one-to-one online, build trust and create a strong flow of applicants for the enrolment periods.
Needs Analysis: Understanding How Students and Parents Decide
In this sector, the decision is shaped by two different personas:
- Student: Social life, room comfort, freedom, modern facilities, atmosphere.
- Parent: Safety, hygiene, transparency, management structure, discipline, value for money.
Based on the analysis, the core focus of the digital strategy was set as:
- Showing the residence’s transparent policies, quality of experience and trust factors to parents,
- Conveying the atmosphere in a realistic and appealing way to students,
- Building an educational content system that addresses recurring concerns and questions.
AI-Assisted Photo and Video Production: Mirroring the Facility 1:1 Online
We asked the residence’s photographer only for specific parts of the building.
By processing this footage with Brandaft’s AI video production model:
- For areas such as the corridors, rooms, common areas and gym,
- video clips that look exactly like the real thing were created.
This technology produced videos that give students and parents the feeling of “actually walking through the residence”.
This format significantly increased trust on social media.
Strategy: Transparency + Educational Content + Seasonality
From June 2025, we put the social media strategy into action:
- Separate content themes were created for the student and parent personas.
- Content such as “What’s in the residence?”, “How is safety ensured?”, “Dining hall processes”, “Room types” and “Social life options” was produced.
- Directly answering the doubts on parents’ minds, transparent, informative content series were created.
- Dynamic, modern, short AI videos were produced to capture students’ interest.
Results: Fast Growth Driven by Seasonality + the Power of AI Content
June–July 2025 (Organic Period)
Without any ad budget:
- Accounts reached increased by 300%
- Profile visits rose fourfold
- There was a clear increase in messages and enrolment requests
- AI video content became the format with the highest engagement
August 2025 (Enrolment Season Ads)
Aggressive conversion campaigns were launched on Meta Ads.
Results:
- Approximately 30 new student enrolments
- Cost per lead 40% below the sector average
- Informative ad content aimed at parents delivered high conversions
- AI videos generated 3 times more impressions and views than other creatives
Project Gains
- Trust was increased with an AI video system that brings the facility online in a true 1:1 view.
- Organic work delivered a 300% increase in reach within 2 months.
- Aggressive campaigns during enrolment season led to around 30 new student enrolments.
- A content model tailored to the student and parent personas strengthened conversion quality.
