★★★★★
“I have worked with many agencies before, but this is the first time I have come across a team that listens to its client this well, learns the product this deeply, and acts on it.”
Founder, SETAF2018
What Is a Digital Marketing Agency and What Does It Do?
A digital marketing agency is the team that plans and runs a brand’s search, advertising, social media and content channels against a single goal. Its real job is not operating channels. It is deciding what each channel will bring that particular brand.
Most conversations open with the same question: “Should we do SEO, or run ads?” The question is incomplete. The right one is this: what will this channel serve in your operation? Are you growing sales volume, lowering your cost of acquiring a customer, or capturing the demand that exists today? As the answer changes, so does the channel.
Channels do not substitute for one another. Google Ads captures existing demand today. SEO makes that demand permanent. Meta Ads and LinkedIn create demand for a product nobody is searching for yet. Local SEO brings the customer who decides in map results. A good digital agency does not sell all four at once; it tells you which one comes first in your situation.
Brandaft is an Istanbul-based, data-driven digital marketing agency. We do not sell packages. We set up measurement first, then decide the channel order. We also tell you which channel not to run for now . A channel opened in the wrong order burns through budget without producing results.
What Does a Digital Marketing Agency Actually Do?
The service list looks much the same at every agency: SEO, Google Ads, Meta Ads, LinkedIn, content and analytics. Businesses looking for a digital advertising agency usually mean those same three ad channels; we run them as parts of one system rather than as separate services. What makes the difference is not the list but the order. The four steps below are how we work, and every project follows them in the same sequence.
1. Defines the goal
“More traffic” is not a goal. A goal is a number of sales, a number of enquiries, or a cost per acquired customer. We agree in the first meeting which business outcome we will measure. Any channel choice made before that number is set is guesswork.
2. Sets up measurement
No campaign result is reliable until conversion tracking has been verified. Every touchpoint is connected to measurement, including forms, phone calls and WhatsApp. Measurement setup and the first diagnosis usually take 2-4 weeks.
3. Sets the channel order
What you sell, how long your customer takes to decide and the time you can afford to wait all change the choice. There is only one primary channel. The second comes in while the first matures. The rest are left out of scope for that period.
4. Executes and corrects
Technical work, content production and performance marketing sit in a single team. Every month we report which item produced which result. What does not work is stopped, and the budget moves to what does.
How to Choose the Right Digital Marketing Agency
You cannot choose an agency from its service list, because the lists all look alike. In a single meeting, the five questions below reveal an agency’s approach far more clearly than its service list does.
Does it answer “which channel do you recommend?” straight away?
If it does, it is describing its package, not your business. The right answer is to ask questions first: what do you sell, how long does your customer take to decide, when do you expect results. A channel recommended without those three answers is guesswork.
Does it tell you which channel not to run?
An agency that sells every channel has gone deep in none of them. If your budget barely covers one channel, opening two means being ineffective in both. The right agency will suggest narrowing the scope when that is the case.
Is the timeline it gives realistic?
In SEO the first movement comes in 3-4 months and meaningful traffic after six. In Google Ads the first data appears in 2-4 weeks and optimised performance in 2-3 months. An agency promising faster results is either inexperienced or is not measuring sales.
Who sets up the measurement?
Among businesses running ads, a common reason behind the “we are getting no results” complaint is not the campaign but badly configured measurement. An agency’s first job is not to raise the budget; it is to verify that conversion tracking works.
What is in the report?
Rankings and impression counts are not a report. A report shows which work brought how many enquiries, how many sales, and at what cost. A report is not decoration; it is a decision trigger.
What should you pay attention to when choosing a digital marketing agency?
Choosing among hundreds of digital marketing agencies can be challenging. However, what matters is not only the services they offer, but also how the agency approaches a new project, takes over existing marketing activities, and builds a sustainable growth plan. A successful agency does not immediately launch ads or start producing content; it begins by thoroughly analyzing your brand and existing digital infrastructure before deciding what actions to take.
At Brandaft, every project begins with a diagnostic process. If this is your first time working with a digital marketing agency, we review your website, SEO performance, advertising accounts, analytics setup, and other digital assets individually. During this stage, we establish or validate the measurement infrastructure, clarify your business goals, and develop a strategy tailored to your needs. Depending on the scope of the project, this diagnostic phase typically takes around one week and may extend to 10 business days for more complex projects. Operational work then begins in a structured manner once the diagnosis is complete.
If you have previously worked with another digital marketing agency, our approach remains the same. We first analyze the existing work to identify which strategies are creating value and which areas need improvement. Rather than removing practices that are already working, we preserve and build on them while creating a new roadmap for inefficient or underdeveloped areas. We believe that a good strategy remains valuable regardless of who implemented it; our goal is not to erase what came before, but to build sustainable growth on top of it.
Our work does not require site visits. Meetings are held online, access is set up in your name, and reports arrive in writing. That is why we move at the same pace with brands on both sides of Istanbul. We work the same way with businesses in Ankara, Izmir, Bursa, Antalya and Eskişehir; working remotely does not narrow the scope of the work, it only changes the format of the meeting.
Brandaft Digital Marketing Agency - Leading Agency in Istanbul, Turkey
Learn More About Our Digital Marketing Agency
Digital marketing strategies should be tailored for each business. We guide you to success in the online world by offering the most suitable digital solutions to help you achieve your goals. With our services, we strengthen your brand and ensure you reach the right audience. Each of our services is carefully designed to help you gain more visibility, engagement, and conversions in the digital space. Let’s shape your digital marketing strategies together!
What is Digital Marketing?
Digital marketing is the process of promoting products or services through the internet and digital platforms. This process allows businesses to reach a larger audience and increase brand awareness. Digital marketing enables businesses to reach potential customers through social media, search engines, email, and other digital channels.
For example, social media is an important marketing tool, as 72% of adults in the United States use at least one social media channel. On these platforms, brands can directly engage with their target audience and personalize their campaigns. Similarly, SEO (search engine optimization) shows that 68% of online experiences begin with a search engine. This highlights how SEO helps your website rank higher in search engines, allowing you to reach more users.
Email marketing, on average, generates a return of $36 for every dollar invested. This demonstrates that email marketing is still an effective digital marketing tool. Additionally, internet users spend an average of 16 hours per week watching online videos. This highlights the power of video marketing.
Finally, according to a study, 74% of over 1,000 businesses have stated that PPC (pay-per-click) ads play a significant role in growing their business. PPC is an excellent strategy for achieving fast and effective results.
Digital marketing, therefore, offers businesses the opportunity to establish a stronger presence in rapidly expanding markets.
What are the advantages of digital marketing?
Digital marketing offers businesses many important advantages. First and foremost, it allows you to reach a broader audience. Digital platforms like social media and search engines enable you to precisely define your target audience. Additionally, with digital marketing, you can achieve more measurable results and monitor the effectiveness of each campaign in real-time.
Digital strategies provide high return on investment at low costs. For example, email marketing generates $36 for every dollar spent. With real-time data analysis, you can quickly change and optimize your strategies. As a result, digital marketing helps businesses grow more efficiently and effectively.
- Opportunity to reach a broader audience
- Precise targeting of the audience
- Measurable results and real-time analysis
- High return on investment with low costs
- Strategies that can be quickly changed and optimized
Why do you need a digital marketing strategy?
A digital marketing strategy is a roadmap that helps your business achieve its goals. A good strategy ensures reaching the right target audience, running effective ads, and utilizing your investment in the most efficient way. With the strategy developed by a digital marketing agency, you can increase your brand awareness, boost sales, and gain a competitive edge.
At the beginning of the pandemic, 85.7% of marketers in the U.S. increased their social media activities, and 65.6% stated that they specifically used video content. This shows how digital media agencies quickly adapted to the changing dynamics and marketing trends. Additionally, by March 2020, 29.7% of social media users spent an extra 1-2 hours per day on social media. This highlights how digital platforms offer vast opportunities to businesses.
By working with an experienced digital marketing agency, you can provide personalized experiences to customers and achieve higher returns. Research shows that 89% of marketers see a positive ROI when they offer personalized experiences. Additionally, companies that nurture potential customers through inbound marketing can increase their sales by 50%. Digital marketing agencies in Istanbul effectively manage these types of strategies, helping businesses reach a stronger customer base.
This data highlights the critical importance of activities conducted through digital marketing websites for business growth and customer relationships. The best digital marketing agencies successfully implement these types of strategies, helping businesses stand out in the digital world.
What does a digital marketing agency do?
Digital marketing agencies offer various services to ensure your business is more visible in the digital world. The services we provide are supported by strategies tailored to the needs of each business. With these services, we offer comprehensive solutions to increase your success in the digital space and help you achieve your goals. Here are some of the services we offer:
- Search Engine Optimization We develop SEO strategies to help your website rank higher in search engines, gain organic traffic, and improve user experience. This ensures that potential customers can easily find you.
- Content Marketing: By creating effective and original content, we provide valuable information to your target audience and increase your brand awareness. Ensuring your content is SEO-friendly, we help you achieve better rankings in search engines.
- Social Media Advertising and Planning: We run effective ad campaigns on social media platforms. By defining your target audience, promoting your brand, and increasing engagement rates, we help you gain greater visibility on social media.
- Data Analytics: We use powerful analytical tools to measure the performance of your marketing activities. By analyzing the data, we optimize your strategies and improve business outcomes.
- Google Ads Management: We create and manage effective campaigns with Google Ads to achieve fast results. This helps you reach your target audience and increase your sales.
- WordPress Support Services: We provide design, maintenance and management services to make sure your website performs at its best on WordPress — so you can build a strong digital presence with a user-friendly, SEO-friendly website.
These services form the backbone of your digital marketing strategy, helping your business succeed and stand out in the online world.
What should you pay attention to when choosing a digital marketing agency?
When choosing a digital marketing agency in Istanbul, it’s important to partner with an experienced and reliable agency that can develop strategies best aligned with your business goals. A good digital marketing agency not only increases your visibility across digital platforms, but also provides comprehensive solutions to help your business grow more effectively in the digital world. Here are some key factors to consider when selecting a digital marketing agency:
- Experience and Track Record: The agency’s past projects reflect its capabilities and achievements. At Brandaft, we have successfully delivered projects both nationally and internationally. The awards we’ve received from prestigious platforms such as Clutch and DesignRush are a testament to our accomplishments in the field.
- Areas of Expertise: A strong digital marketing agency should possess in-depth expertise in areas such as SEO, social media advertising, content marketing, Google Ads, and more. Brandaft manages and enhances your business’s digital strategies by offering all these services together.
- Client Relations and Communication: Maintaining strong communication with your agency is crucial for the smooth progress of your projects. It’s important that your digital agency provides clients with regular reports and feedback, clearly communicating updates and developments.
- Portfolio and References: Reviewing examples of an agency’s previous work helps you determine how well they align with your needs. Brandaft has successfully completed projects across various industries and has earned client satisfaction through the results achieved in these projects.
- International and Local Success: An agency that has achieved success both globally and in local markets can adapt its marketing strategies to any environment. As a digital marketing agency based in Istanbul, Brandaft has delivered strong results in both national and international projects.
When choosing a digital marketing agency, paying attention to factors such as the agency’s expertise, experience, and track record is an important step toward ensuring your brand’s success in the digital world.
What are the types of digital marketing?
There are many different types of digital marketing, each using specific strategies to achieve particular goals. Businesses can increase their online success by combining these various forms of digital marketing. Here are the main types of digital marketing:
- SEO (Search Engine Optimization): Improvements made to help your website rank higher in organic search engine results.
- SEM (Search Engine Marketing): A method of gaining quick visibility by advertising on search engines.
- Email Marketing: Building brand loyalty and driving conversions by sending personalized emails to your target audience.
- Email Marketing: Building brand loyalty and driving conversions by sending personalised emails to your target audience.
- Content Marketing: Attracting your target audience and increasing brand awareness by creating valuable and original content.
- Influencer Marketing: Promoting your product or service by collaborating with popular social media personalities.
- Video Marketing: Showcasing your brand and engaging your audience through video content.
Each type of digital marketing can enhance your business’s success in the digital space by using different techniques and strategies to achieve specific goals.
How does a digital marketing agency work?
Digital marketing agencies typically start by analyzing your current digital strategy and developing a plan to help you reach your goals. Throughout the process, they use various digital channels—such as SEO, social media, Google Ads, and content marketing—to promote your brand. Agencies regularly monitor and optimize results to ensure maximum effectiveness.
Our Approach:
- Introduction & Survey: First, we send out surveys to better understand our clients’ companies, products, or services. These surveys help us gather detailed information about the current state of the business and its marketing goals.
- Goal Setting: After learning about our clients’ objectives, our teams evaluate them and consider the company’s existing resources to determine the most suitable digital marketing strategy.
- Channel Selection & Strategy Development: The most effective digital channels are selected based on the goals, and tailored strategies are created for each one. Custom campaigns are developed to promote your brand through channels such as SEO, social media, Google Ads, and content marketing.
- Data-Driven Approach: For us, data is critical for measuring and optimizing success. Through data analysis, we track the performance of every campaign and quickly optimize strategies based on insights.
Through this process, we create customized, goal-driven strategies for every client, helping them build a stronger digital presence.
How much does a digital marketing agency cost?
At Brandaft, monthly SEO work starts from $800 + VAT. In the consulting model it is 28,000 TL per month; in the full-service model, where execution is ours as well, it runs from 31,000 TL + VAT. The final figure depends on scope, number of channels and content volume. On the Google Ads and social media side the ad budget is yours; we charge a management fee. The diagnostic report prepared before we start is free.
SEO or Google Ads — which should I start with?
The answer depends on what you sell and when you need results. If demand already exists and you cannot wait, Google Ads captures that demand today. If your customer searches knowing what they want and the decision takes time, SEO is more durable; when ads stop the traffic stops, while SEO work stays.
Opening both at once is not always right. If the budget barely covers one channel, splitting it means being ineffective in both. The channel table on this page shows when each of the four channels becomes primary.
How long does a digital marketing agency take to produce results?
The timeline depends on the channel. In Google Ads the first data appears in 2-4 weeks and optimised performance in 2-3 months. In SEO the first movement comes in 3-4 months and meaningful traffic after six. On social media the first signals appear in 3-6 weeks and steady results in about three months. On the Local SEO and Google Business Profile side, the first movement in map visibility shows in 4-8 weeks.
Before any of this comes measurement setup and the first diagnosis; that step usually takes 2-4 weeks. No campaign result is reliable until conversion tracking has been verified.
What can Brandaft do for you?
As a digital marketing agency, Brandaft offers comprehensive services to help your business establish a strong presence in the digital world. With services such as SEO, content marketing, social media management, data analytics, and Google Ads management, we aim to effectively reach your target audience and promote your brand.
Each of our services is designed with strategies to increase your online visibility, reach the right audience, and grow your sales. We have extensive experience in the B2B and B2C sectors, particularly in education, healthcare, and e-commerce. At Brandaft, we provide the most up-to-date and effective solutions in digital marketing, ensuring your business achieves digital success. Whether in local or international markets, we help you reach your goals with strong digital strategies.
