Company: Social Guidance
Start Date: 5 December 2020
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Starting Point:
Sosyal Rehberlik is a social support organisation that helps the relatives of Alzheimer’s patients and guides people looking for care homes and carers. The project began with a detailed review of the existing website. We found that the old site was losing traffic because of inadequate functionality, a user-unfriendly design and low-value content.
What We Did:
- Redesigning the website on WordPress in line with the organisation’s corporate identity
- Reorganising the site architecture, URL structure and redirects to SEO standards
- Technical improvements and closing security vulnerabilities
- Developing an SEO-focused, useful content strategy suited to the site’s context and target audience
- Optimising all content and integrating it into the site
Our Contributions:
- Mobile-friendly, user-friendly website design
- Fixing technical errors and all security vulnerabilities
- Fast indexing through a search-engine-friendly site structure and internal linking
- Producing useful, SEO-friendly content for the target audience
Results:
- Site traffic went from zero to four-digit visitor numbers within just a few weeks
- The website was relaunched as mobile-friendly across all devices, with a strong user experience
- By fixing every technical and content issue, brand awareness and organic visibility grew quickly
