Brandaft Built an SEO Strategy and an SEO-Friendly Website for Expert Dental

Client: Expert Dental
Location: New York, USA
Industry: Dental Health / Dental Clinic
Services: SEO Strategy, SEO-Friendly Website, Content Marketing, Backlink Management

Starting Point: Lost Traffic and an Update Hit

In early 2025, Google’s algorithm updates hit many websites in the healthcare sector hard. Although Expert Dental is a well-established dental hospital in New York, the SEO work it ran with its previous agency wasn’t delivering the results it wanted, and its organic traffic was clearly declining.

Having decided to part ways with that agency, Expert Dental started looking for a partner that could handle SEO and digital marketing with a more holistic and innovative approach — and that’s when it met Brandaft.

Needs Analysis: E-E-A-T and Functionality Issues

In our first meetings, we analysed the clinic’s target audience, patient acquisition processes and local competitive landscape in detail. The main issues we identified on the existing website were:

• Lack of E-E-A-T: The Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) criteria that Google emphasises for health content weren’t being met. The content lacked information grounded in expert opinion, evidence and clinical experience.
• Loss of Functionality: The site was outdated in terms of user experience and fell short on mobile. There were serious gaps in critical actions such as booking appointments, getting in touch and presenting services.
• Content Overlap: There were several content pages competing with each other and causing keyword cannibalisation.
• Patient Journey: All content was built to earn clicks, but it wasn’t structured to support the patient conversion journey.

360° SEO and Website Transformation: A Complete Rebuild in 4 Weeks

1. Strategy and Planning

• We carried out keyword analysis based on the full patient profile, local search volume, the competitive landscape and sector-specific searches.
• Together with competitor analysis, we built a “patient-acquisition-focused” content and SEO strategy to strengthen Expert Dental’s position in New York.

2. New Website Design (WordPress)

• We developed a fully SEO-friendly, mobile-first website on a modern, fast WordPress infrastructure.
• All pages were optimised against Google PageSpeed and Core Web Vitals metrics.
• Appointment, contact and patient referral processes were simplified.

3. Content Refresh & E-E-A-T Optimisation

• Existing content was rewritten in line with E-E-A-T to highlight the expertise of the doctor and the clinic.
• Case stories provided by the clinic, patient experiences and articles written directly by the doctor were brought to the fore.
• Overlapping content was merged and unnecessary pages were removed.

4. Blog and Backlink Work

• Every month, we created 10 new blog posts targeting health trends and the solutions patients search for.
• We wrote focused content in highly competitive, high-converting areas such as “dental implants”, “Invisalign” and “emergency dental treatment”.
• Every month, we ran backlink work for the new content from high-quality, relevant sites in the sector.

Results: 65% Organic Traffic Growth in 3 Months

When we started in April 2025, organic traffic was 5,400 visitors; by the end of July 2025 it had risen to 8,900.

Key Gains:

• The website’s average position and keyword rankings climbed quickly.
• The new content increased the patient conversion rate (leads/conversions) by 30%.
• The quality of the site’s backlinks improved and its authority score increased.
• Time spent on the site by users increased by 25%.
• Mobile user satisfaction scores improved noticeably.

Ongoing Partnership and Future Plans

Our partnership with Expert Dental continues with a focus on sustained growth. Our next goals include:

• Local SEO and Google Maps optimisation to strengthen its position as the “most recommended dental clinic” in New York,
• starting video content that builds the individual digital brand authority of the clinic’s specialists,
• running regional content campaigns that can attract patients from other US cities,
• and developing reputation management solutions to increase patient satisfaction and online reviews.

Conclusion: Expertise + Strategy = Sustainable Growth

Expert Dental’s journey with Brandaft shows how effective a holistic digital marketing approach can be — one focused not only on technical SEO but also on user experience, trust and conversion. Even as Google’s algorithms change, sustainable growth in the healthcare sector is always possible with expertise-based, strategic content that adds value for users and a modern web infrastructure.