Company: Vidlo
Start Date: April 4, 2025
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We build SEO around revenue, not rankings. Let’s find where your site is losing and prioritise fixes by impact.
GET AN SEO QUOTEServices: SEO, Backlinks, Content Production, Technical SEO
Starting Point:
Vidlo, a San Francisco-based SaaS tool, makes it easy to produce video testimonials. It’s a powerful tool packed with features that lets you collect video reviews from your customers with ease. However, because the site’s authority was new and it had no content routine in place, it was struggling to gain visibility and traffic in organic search.
What We Did:
- We carried out keyword analysis and search volume research.
- As part of technical SEO improvements, we optimised page speed and improved mobile usability.
- We identified long-tail content topics to increase Vidlo’s brand awareness.
- We created backlink opportunities by reaching out to authoritative sites in related industries.
Our Contributions:
- We standardised the content production process and set up a calendar of one in-depth article per week.
- We published benefit-focused blog content about Vidlo on 5 different authoritative domains.
- Through our industry connections, we secured 10 high-authority backlinks.
- We identified and fixed technical SEO errors that could block search engines from crawling the site.
Results:
- 30% increase in impressions
- 10% increase in organic clicks
- Roughly 45% increase in referral traffic
Results Assessment:
Achieved in the very first months of the project, these results show how effective it is to run technical and content-focused strategies side by side. The steady content flow and strong backlink network built during the process meaningfully increased both Vidlo’s brand awareness and its organic visibility.
