Company Name: Preply
Start Date: September 2023
Services Provided: SEO, Content Production, Online PR
Starting Point:
Preply is a fast-growing platform offering online education services worldwide. However, intense competition in the sector meant Preply needed an effective SEO strategy to increase its digital visibility and reach more potential customers. Brandaft offered customised SEO solutions to help Preply reach its goals in the Turkish market.
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GET AN SEO QUOTEBrandaft’s Strategic Approach:
We started by focusing on Preply’s digital marketing strategy and built a comprehensive plan across SEO and content production. The key components of this plan were gaining a competitive edge on sector keywords and increasing traffic on mid-funnel lead keywords.
1. SEO and Content Production:
The heart of SEO is producing quality content targeted with the right keywords. At Brandaft, we carried out the following work for Preply’s target audience:
- 224 SEO-Friendly Pieces of Content: Original content optimised for search engines was produced to meet Preply’s sector needs. It was designed to be both user-friendly and fully aligned with SEO requirements.
- Strategic Content Distribution: To make the content more visible in search engines, we ensured it was published on the right platforms and in relevant places.
2. SEO PR Campaigns:
SEO PR campaigns played a major role in increasing Preply’s brand awareness and digital strength. Brandaft designed 11 different SEO PR campaigns for Preply, maximising the impact of content published on prestigious sites:
- 11 SEO PR Campaigns: Each campaign enabled content to be published on websites with high authority in the sector. This boosted the prestige of the Preply brand online and helped generate more organic traffic.
Brandaft’s Contributions:
With our SEO and digital marketing strategies, we significantly increased Preply’s competitive strength. Below are the concrete contributions this work made for Preply:
1. Leadership on Competitive Sector Keywords:
With our SEO strategies, Preply significantly widened the gap with its competitors on sector keywords and rose to a leading position in the sector. This reinforced Preply’s authority in the sector and delivered a significant rise in Google rankings.
2. More Traffic from Mid-Funnel Prospects:
Organic traffic rose sharply on keywords focused on mid-funnel prospects. Besides winning Preply new customers, our SEO work also led visitors to engage more with the platform.
Results and Success Story:
The SEO and content production work that started in September 2023 turned into a major success for Preply. The standout achievements are:
- Google Rankings for Target Keywords: Organic rankings improved noticeably for all of Preply’s target keywords.
- Traffic Growth: Thanks to the SEO PR campaigns, Preply grew its organic traffic from search engines.
- More Potential Customers: The work aimed at mid-funnel prospects delivered a visible increase in conversion rates.
Lessons Learned and Future Outlook:
Brandaft’s SEO strategies made Preply more visible online and strengthened its competitive position in the sector. Going forward, the plan is to achieve leadership on more sector keywords through content production and SEO PR campaigns.
