Brandaft Google Ads Agency — Built for ROI, Not Just Traffic
Diagnosis First, Performance Next: Data-Driven Advertising
We don’t just run ads; we design your brand’s conversion journey end to end. With **Clarity, GA4 and Looker Studio** integration we account for every cent, and our **diagnosis-first** approach puts strategic groundwork and landing page optimization at the center. We build scalable growth on hard data, not guesses.
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Google Ads Case Studies
Projects where we took over the ad account. The percentages show how much of the work’s scope came from which service.
Mega Kordon Google Ads Success Story: High Conversions with the Right Strategy
We cut the cost per click from an industry average of 20 TL to 13.54 TL. Negative keywords and tighter targeting sent the budget only to searches with purchase intent.
- Google Ads 100%
From Unmeasurable Ads to Measurable Sales: 18x Organic Growth for SETAF2018
The account had 34 conversion actions; a setup-file download was booked as 4,000 TL of revenue. We rebuilt measurement from scratch: in 2026 the ads produced 36 purchases worth 683,892 TL.
- SEO 35%
- Google Ads 25%
- Web Design 20%
- Digital Marketing 10%
- Technical SEO 10%
Industries We Serve as Brandaft Google Ads Agency
We build our Google Ads strategies not on generic templates, but around each industry’s unique dynamics, regulations and user intent. When getting professional Google Ads consulting, the most critical point is making the right “diagnosis” of your industry. At Brandaft, knowing that every budget and every industry has a different path to conversion, we help your brand make its mark online with maximum ROAS. Here are the main industries we specialize in and the performance solutions we offer for each:
1. Technology & SaaS Growth
Strategies for high user acquisition (LTV) at low CPA (cost).
- Software companies, SaaS platforms and mobile apps.
- Funnel Setup: Managing the journey from awareness to purchase.
- Global Ad Management: Multilingual campaign management for brands expanding from Türkiye to the world.
- Server-Side Tracking: 100% accurate data measurement without being blocked by iOS restrictions.
2. Sales-Driven E-Commerce Ads
Maximum ROAS with Google Shopping (Merchant Center) and PMax.
- Google Shopping: Setups that make your products stand out with images and prices.
- Performance Max: AI-powered, sales-boosting campaigns across Google's entire inventory.
- Dynamic Remarketing: Smart ads that remind cart abandoners of the product.
- Feed Optimization: Technical feed improvements for more visibility at a lower cost.
3. Real Estate & Project Sales
Qualified lead (form) generation and brand awareness through the display network.
- Lead Generation: Form ads that collect contact details from potential buyers.
- Display Network: Showcasing your project visuals on prestigious websites.
- YouTube Video Ads: Reaching wide audiences with project promo videos.
4. Education & Online Courses
Aggressive growth and low-cost lead acquisition tailored to enrollment periods.
- Enrollment-Focused Campaigns: Time-scheduled campaigns for school and course enrollment periods.
- Interest Targeting: Direct access to prospective students interested in specific topics.
- Remarketing: Strategies that encourage people who viewed your course page to enroll.
5. Tourism & Hotel Marketing
More direct bookings and lower commission costs.
- Google Hotel Ads: Showing your prices directly in Google Maps and search results.
- Remarketing: Visual ads that remind holiday seekers of your hotel.
- Seasonal Strategies: Aggressive budget management tailored to early booking periods.
6. Finance & Insurance Ads
E-E-A-T-compliant, trust-building, high-authority ad setups.
- Policy Compliance: Management of financial services ad certification and Google review processes.
- Cost Per Acquisition (CPA) Focus: Campaigns optimized for loan or insurance quote forms.
- Trust-Focused Copy: Transparent, competent ad content that builds user trust.
Google Ads Agency Pricing
We apply an Istanbul Google Ads agency discipline to a clear and sustainable pricing policy. What you pay is shaped by the management of your ad budget and the technical depth of the project.
Fixed Management Fee
No matter how much your budget grows, the fee for our work stays clear. We work with transparent service fees instead of hidden commissions.
Monthly Management Model
The fixed monthly management fee starts from $800 + VAT. What sets the figure is not the size of your ad budget but the number of campaigns, the complexity of the account, and how many languages or countries are involved. Your management fee does not rise automatically when your budget does.
Performance Focus
Not just running ads; we plan costs around your profitability (ROAS) and prevent budget leaks.
Setup & Audit Included
New account setups or in-depth audits of existing accounts are included in our management packages.
Free Data Dashboards
There is no extra software cost for the Looker Studio live reporting dashboards we use throughout the process.
Our Ad Management Process
We don’t shoot in the dark. We diagnose first, then turn your ad budget into a growth engine with data-driven strategies.
1. Technical Diagnosis & Audit
We review your existing account or market potential. We don’t start spending before finding the leaks.
2. Tracking Infrastructure
With GA4, GTM and Clarity setups, we build the infrastructure to trace every click, every form and every sale.
3. Strategic Setup
We launch tailor-made campaign structures backed by competitor analysis on Search, PMax or Shopping.
4. Optimization & Testing
We lower costs and increase conversions with A/B tests, negative keyword cleanup and bidding strategy updates.
5. Transparent Reporting
You follow the process through live data dashboards free of complex jargon that show your profit directly.
Our Google Ads Service Scope
We handle digital advertising end to end. Through Google Ads consulting we manage every scale, from local businesses to global brands.
Search Network (Search Ads)
Ads that let potential customers find you with the right keywords exactly when they need you most.
The Brandaft Approach: The keyword list is built around the campaign goal: narrow and high purchase intent for sales, wider and problem-describing for lead generation. The negative keyword list runs from the first week, because budget leaking into irrelevant searches is the single biggest drain in most accounts.
Performance Max & Shopping
Sales-focused, AI-powered campaigns for e-commerce sites that use the entire Google ecosystem.
The Brandaft Approach: We do not launch Performance Max before the product data is ready. A campaign opened before product titles, images and feed fields are fixed forces the algorithm to decide on incomplete data. Feed first, campaign second.
Remarketing
Personalized reminder ad setups that win back users who visited your site without taking action.
The Brandaft Approach: We do not chase everyone with the same message. People who abandoned a cart, viewed the pricing page, or only read content are kept in separate lists, each receiving a different message and a different budget.
YouTube & Display Network
Wide-reach ads that grow your brand awareness and stick in your audience’s mind through the power of sight and sound.
The Brandaft Approach: These campaigns are not measured by sales. Their job is to create demand, and their success is read in reach, impression share and the rise in branded search. Judged by the wrong metric, they look like campaigns that should be switched off.
CRO & Landing Page
Consulting that optimizes not just traffic but the pages that traffic lands on, taking your conversion rates to the top.
The Brandaft Approach: We measure first and change second. Changing a page before seeing the heatmap and where the form is abandoned is guesswork. Changes are tested one at a time; if five things change at once, you cannot tell which one worked.
What Is a Google Advertising Agency and What Does It Do for Your Business?
Advertising today isn’t just pressing a button; it’s matching the right budget with the right user at the moment purchase intent peaks. A Google advertising agency, then, is a professional partner that turns your ad budget into an investment through data-driven strategies instead of spending it at random. Brandaft runs this not as a simple click-buying exercise but as a 360-degree performance operation, from tracking infrastructure (GTM/GA4) to landing page optimization (CRO).
Especially for brands searching for an Istanbul Google Ads agency in the most competitive markets, achieving not just visibility but high ROAS (Return on Ad Spend) is critical. With account audits, in-depth competitor analysis and a diagnosis-first approach, a professional agency rescues your budget from the "trial-and-error" trap and turns it into a profitable storefront.
Why Work with a Professional Google Ads Agency?
Many brands set out saying "I can manage the ads myself," but quickly hit a wall because of complex algorithms and budget leaks. Here are the key advantages professional Google Ads consulting brings to your brand:
Intent-Driven Targeting
With Search, PMax and remarketing strategies, we catch users at the moment they are closest to buying.
Budget Efficiency and ROI
With negative keyword management and smart bidding strategies, we block unnecessary click costs and maximize your return on investment (ROI).
Advanced Measurement
With tools like GA4, Clarity and Looker Studio, you clearly see where every cent of your ads goes and what it brings back.
Fast Scaling
By analyzing successful campaigns with data, we identify opportunities to grow your ad budget and your business without hurting profitability.
How to Choose the Right Google Ads Agency?
There are plenty of "ad services" out there, but what makes a partner right for you isn’t just getting ads live; it’s the transparency and technical depth they offer. When choosing, ask about these 3 critical points:
Check whether the agency audits your landing page fit and tracking infrastructure before it starts spending your budget.
Choose an agency that lets you monitor your spend and conversions in real time with tools like Looker Studio, not one that sends you a static PDF at the end of the month.
Focus on teams that are official Google Partners, hold current certifications and professionally use the platform’s newest features (such as AI-powered campaigns).
How Does a Google Ads Engagement Start?
Google Ads management does not begin by launching campaigns. The three steps below run in the same order on every project; when that order breaks, the budget burns through the learning phase.
Diagnosis and setup: before any ad goes live
The work does not start by launching ads. Measurement is set up and verified first: conversion tracking, tag management, form and call tracking. A campaign launched before that cannot be measured, and a campaign that cannot be measured cannot be optimised.
The picture we see most often in accounts we take over is this: a campaign structure left over from the AdWords era, keywords nobody has paused in years, and a conversion tag that no longer fires. Launching a new campaign without stopping those is just putting budget on top of an old mistake.
Technical debt is cleared in the same step. The page an ad lands on is the weakest link in most projects. If the existing page is not good enough, the landing page is planned, designed and published. Sending traffic to a weak page means paying per click and losing the sale.
Ad research: this is where the real decision is made
Keyword and competitor research is the standard step. The real decision is this: keyword selection changes with the campaign type.
If you are after direct sales, the work starts with a narrow set of high purchase-intent keywords and the budget concentrates on a few terms. If the goal is lead generation or brand awareness, the set widens: keywords that catch the user who is searching for the problem but does not yet know the name of the solution come into play, split into separate campaigns by location and budget.
The same budget is spent on a completely different keyword list depending on the goal. There is no single right answer to "which keywords should we show up for"; the answer depends on what the goal is. The campaign budget is also set at this stage, according to how competitive that keyword set is.
Launch and optimisation
Campaigns go live and data starts to build. The first meaningful data appears in 2-4 weeks, optimised performance in 2-3 months. Decisions taken in the first fortnight are usually premature; intervening before the data reaches volume means chasing noise.
Which Campaign Type, for Which Goal?
Google Ads is not one single thing. When the goal changes, the campaign type, the keyword logic and the measure of success all change with it. These are the four structures we build most often.
| Goal | Campaign structure | Keyword logic | Metric to watch |
|---|---|---|---|
| Direct sales / e-commerce | Search and Shopping campaigns, with remarketing on top | Product and brand names, high purchase-intent long-tail phrases | ROAS and cost per sale |
| Lead generation | Search with lead form extensions; call campaigns where relevant | Keywords that describe the problem, with "how", "price" and "company" modifiers | Cost per qualified lead (CPA) |
| Brand Awareness | Display and YouTube, alongside broad match search | Category and problem keywords, split into separate campaigns by location and budget | Reach, impression share, and the rise in branded search |
| Yeniden pazarlama | Display and search remarketing lists | Not keywords but behaviour lists: page viewers, cart abandoners, form openers | Conversion rate and cost per returning user |
A brand awareness campaign is not a failure because it brings no sales; selling is not that campaign's job. Judged by the wrong metric, the right campaign looks like one that should be switched off. We decide together which type to build in the first meeting.
Who Owns the Ad Account, and Who Pays the Budget?
The ad account is yours. We work inside your own Google Ads account; it is not opened under our panel.
You pay the budget directly. Ad spend goes to Google from your own payment method, not through us. We take no commission on your spend; the only fee we charge is the fixed monthly management fee.
If the engagement ends, everything stays with you. The account, the historical data, the conversion setup and the campaign structure are your property.
We spell this out because the opposite is common in this industry: the account opened on the agency's side, the budget flowing through the agency, and the data lost when the engagement ends. Whichever agency you work with, ask in the first meeting whose side the account will be opened on.
Brandaft is an Istanbul-based Google advertising agency. We work face to face with brands in Istanbul and remotely with brands in other Turkish cities, in the same way; Google Ads management does not require site visits.
Our team is Google Ads certified. Our Google Partner application is under review.
Frequently Asked Questions About Google Advertising Agencies
What is a Google Ads agency and what does it bring to my business?
A Google Ads agency, in short, is a professional partner that manages a brand’s ad budget across the Google ecosystem (Search, YouTube, Discovery) for the highest conversions. It doesn’t just get ads live; through keyword intent analysis, negative keywords and budget optimization, it makes your ad spend a measurable "investment" (ROI) rather than a "cost". Data-driven agencies like Brandaft run the process in a diagnosis-first way, blocking budget leaks from the very start.
What does professional Google Ads consulting cover?
Comprehensive Google Ads consulting: account setup, advanced conversion tracking (GA4/GTM), competitor analysis, copywriting and ongoing optimization. At Brandaft, the standard scope also includes Clarity heatmap analysis, landing page improvements and real-time transparent reporting via Looker Studio.
What criteria should you look for when choosing a Google Ads agency in Istanbul?
When choosing a Google Ads agency, the first criterion is the agency’s ability to "read data". The agencies that stand out are not those that promise you click counts, but those that offer a strategy focused on ROAS (Return on Ad Spend) and net profit. It is also critical that the agency holds a Google Partner badge, offers a transparent management dashboard and reports with concrete data how it optimizes your budget every month.
How should a Google Ads budget be set?
Instead of "rule-of-thumb figures", an ad budget should be based on industry cost-per-click (CPC), the target number of conversions and competitive intensity. At Brandaft, before setting a budget we first run a strategic diagnosis to analyze the potential in your industry, then use mathematical models to show you the "optimum" point where your budget works most efficiently.
Why work with Brandaft Google Ads Agency?
Brandaft doesn’t confine ad management to a "settings" panel; it approaches the process as growth engineering rather than routine setup. We optimize the conversion rate (CRO) of the pages your ads send traffic to, monitor fake clicks (click fraud) and transparently show you every cent of your budget in Looker Studio dashboards. We act on proven data from GA4 and heatmaps, not guesses, to deliver scalable growth.
How long does it take for Google Ads to deliver results?
Unlike SEO, Google Ads starts bringing traffic and leads the moment your ads go live. However, the "maximum efficiency" period usually peaks within the first 2-4 weeks, as the algorithm (Smart Bidding) learns your site and audience. Professional Google Ads consulting gets you through this learning phase much faster and at a lower cost by feeding the algorithm the right data.
What is the "Diagnosis-First Approach" in Google Ads?
The diagnosis-first approach is Brandaft’s core working principle. Before spending any ad budget, we analyze landing page issues, tracking gaps and competitor strategies with a doctor’s precision. By refusing to spend budget before closing the leaks, this approach is our strongest shield against wasted ad spend.
Google Ads Account Audit: A 15-Point Checklist
What do we look at in the first week after taking over a Google Ads account? A 15-point audit list, from measurement to budget distribution.
How to Set a Google Ads Budget (A Goal-Based Model)
A Google Ads budget is not just a daily limit you type in. This guide shows how to work out your Google Ads budget from target revenue, CPA, conversion rate and customer value
19 Most Common Google Ads Mistakes and How to Fix Them
Mistakes in Google ad campaigns can drain your budget quietly. From negative keywords to remarketing, from budget management to landing page relevance, we cover 19 critical points in depth. Brandaft’s
Let’s Scale Your Business Digitally
As an Istanbul-based Google Ads agency, we know the dynamics of both local and global markets. Across Türkiye and worldwide, we turn your budget into profit with 100% transparent, fully online processes. Wherever you are, our diagnosis-first strategies and data-driven management take your brand to the top of Google and help you get maximum ROAS from your ad spend.
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