Brandaft SEO Agency

SEO (Search Engine Optimization) refers to the strategies and practices that make your website more visible on Google and other search engines. As a cornerstone of digital marketing, SEO helps your site rank higher in search results, driving organic traffic and attracting potential customers.

Globally, the SEO market was valued at $82.3 billion in 2023 and is expected to reach $143.9 billion by 2030 with an annual growth rate of 8.3% (source). This rapid growth highlights just how critical SEO has become in the business world.

Öte yandan, günümüzde %92 oranında global internet trafiği Google üzerinden geliyor; yani kullanıcıların büyük çoğunluğu, arama motorlarını kullanarak bilgi, ürün veya hizmet arayışına giriyor. İlginç olan ise, yapay zekâ destekli platformları kullananların %99’unun hala arama motorlarından faydalanmaya devam etmesi. Bu da SEO’nun dijital dünyadaki vazgeçilmezliğini kanıtlıyor.

As a professional SEO agency, we ensure that your website is accurately recognized by search engines through both on-page and off-page SEO efforts, helping you stand out in the keywords your target audience is searching for. With effective search engine optimization strategies, we strengthen your position in the digital world for long-term, sustainable, and organic growth.

SEO is a set of strategies and practices designed to help your website rank higher in search engines. A successful SEO campaign includes a balanced mix of both on-page and off-page optimizations. Here are the key steps of SEO:

• Keyword Analysis: Identifying which keywords your target audience uses in their searches and creating content around the right keywords is the foundation of search engine optimization.
• On-Page SEO: On-page SEO covers the optimization of your website’s structure, content quality, meta tags, headings, image optimization, and user experience.
• Technical SEO: Technical infrastructure improvements such as site speed, mobile compatibility, SSL certificate, URL structure, and the optimization of sitemap and robots.txt files.
• Off-Page SEO: Backlinks from high-quality and relevant websites, social media shares, and activities that increase brand awareness.
• Content Strategy: Creating original and valuable content tailored to the needs of your target audience.
• Performance Tracking and Continuous Improvement: Monitoring your website’s performance with analytics tools and making improvements as needed.

By working with a professional SEO firm, you can manage these steps in the most effective way and ensure lasting success for your website in search results. As an Istanbul-based SEO agency, we strengthen your brand in the digital world with both technical and strategic solutions.

Her gün Google’da 8.3 milyardan fazla arama yapılıyor, saniyede 96 binden fazla sorgu gerçekleşiyor. İlginçtir ki, bu aramaların %15’i tamamen yeni ve daha önce hiç kullanılmamış anahtar kelimeler içeriyor. Bu da kullanıcıların sürekli değişen ihtiyaçları olduğunu gösteriyor.

SEO, web sitenizin bu yoğun arama trafiğinde görünür olmasını sağlayarak, potansiyel müşterilerinizin sizi kolayca bulmasına olanak tanır. Çünkü Google’da yapılan aramaların %54’ü, sadece ilk üç arama sonucuna tıklanıyor . Siteniz üst sıralarda değilse, büyük bir ziyaretçi ve müşteri kaybı yaşamanız kaçınılmazdır.

SEO return on investment (ROI) rates by industry can be found here:

Industry	SEO ROI	Payback Period
Real Estate	%1389	13 months
Medical Devices	%1183	10 months
Financial Services	%1031	9 months
Higher Education	%994	13 months
Oil & Gas	%906	10 months

This data shows that SEO not only attracts visitors, but also delivers a fast and high return on your investment.

Search engine optimization is a complex process that requires constant monitoring. Getting professional support is critical for growing your business:

• Time and Resource Savings: SEO Experts manage the process on your behalf.
• The Right Strategy and Implementation: Every aspect is managed—keywords, technical optimization, content, and performance.
• Long-Term Success: Lasting top rankings and sustainable growth.
• Competitive Advantage: Standing out in markets like Istanbul.
• Credibility and Brand Awareness: Top rankings bring prestige.

Professional SEO services are the smartest step toward building a strong and lasting presence in the digital world.

An SEO agency is a service provider made up of professional teams equipped with expertise and experience to make your website more visible on Google and other search engines. These agencies offer comprehensive services, including on-page and off-page optimization, technical optimizations, keyword analysis, content strategy, and performance tracking.

Their goal is to increase your business’s visibility in the digital world, attract organic traffic, and connect you with potential customers. Istanbul SEO agencies, in particular, develop strategic solutions to help your brand stand out in highly competitive markets.

In short, an SEO firm is a professional partner that carries out all the technical and strategic work necessary for your website to be properly understood by search engines and to effectively reach your target audience.

An SEO agency provides comprehensive and specialized services to increase your business’s visibility on search engines in the digital world. Its operations and offerings go far beyond simply aiming to get your website to rank higher. Here are the core duties and responsibilities of SEO agencies:

1. Keyword Research: We thoroughly examine which keywords your target audience searches for online and how they search. By conducting competitive analysis, we identify the most suitable and high-return keywords for your business. Based on these keywords, we develop content and optimization strategies.
2. On-Page SEO: Optimizes your website’s structure, content, meta descriptions, and title tags. Implements technical improvements to increase page speed, enhance mobile compatibility, and improve user experience. Manages details such as image optimization, internal linking, and URL structuring.
3. Off-Page SEO: Acquires natural backlinks from high-quality, industry-relevant websites; increases your brand awareness across social media, blogs, and digital platforms; and manages your digital reputation to boost your trustworthiness in search engines.
4. Content Creation: Plans and produces original, SEO-friendly content that captures the interest of your target audience. Enhances your website’s value with various content formats such as blog posts, guides, and product pages. Pays close attention to criteria like keyword density, content length, and user intent.
5. Performance Tracking: Regularly monitors your website’s performance using Google Analytics, Google Search Console, and other SEO tools. Analyzes metrics such as keyword rankings, organic traffic, and conversion rates. Updates strategies based on this data and provides you with detailed reports.
6. Competitor Research : It analyzes your competitors’ SEO strategies to identify new opportunities that give you an advantage. Since search engine algorithms are constantly changing, it works to stay updated and renew strategies accordingly.
7. Technical SEO: Performs infrastructural improvements to ensure Google correctly crawls and understands your website; manages technical aspects like robots.txt file, sitemap, SSL certificate, and canonical URL usage; monitors and enhances critical factors such as site speed, security, and mobile performance.

An SEO agency doesn’t just ensure your website appears in search engines; it manages the entire SEO process from start to finish to help your business achieve its digital marketing goals. From technical infrastructure and content creation to backlink strategies and performance analysis, it provides expert solutions at every stage. This way, you gain a competitive edge in the digital landscape. Professional SEO agencies like Brandaft, operating in Istanbul, understand the local market dynamics and competition well, guaranteeing your success with tailored strategies.

At Brandaft, we offer comprehensive SEO solutions to boost your brand’s visibility in the digital world and build strong connections with your potential customers. Here are the main services we provide:

• Content Strategy and Creation: Our experienced content writers analyze your industry dynamics and your target audience’s search habits to produce original, high-quality, and SEO-friendly content.
• Keyword Analysis: We meticulously identify keywords aligned with your target audience’s search intent and ensure that content and pages are optimized accordingly.
• Technical SEO and SEO Migration: We optimize your website’s infrastructure, increase site speed, and ensure maximum performance in technical criteria such as mobile compatibility and security. Additionally, we carry out meticulous work during site migration processes to prevent SEO losses.
• Backlink Management and PR Campaigns: We increase your website’s credibility in search engines by acquiring high-quality backlinks from authoritative and industry-relevant websites. We also detect and remove harmful or spammy backlinks to protect your digital reputation.
• Performance Tracking and Reporting: We regularly analyze the impact of SEO efforts, provide you with detailed reports on progress, and update your strategy based on these insights.
• Local and Corporate SEO Solutions: While offering local SEO services for businesses operating in Istanbul and its surroundings, we develop customized strategies tailored to the global and sector-specific goals of corporate firms.

As Brandaft SEO agency, we stand by your side at every stage to ensure sustainable and long-term success in digital marketing.

SEO is one of the cornerstones of your success in the digital world. However, effective and results-driven organic optimization requires time, knowledge, and experience. Here are the main reasons to work with an SEO agency:

1. Expertise and Experience: SEO companies develop customized strategies for you by leveraging the latest trends and techniques.
2. Time and Resource Savings: The SEO agency professionally manages all SEO activities, allowing you to focus on your business.
3. Latest Technologies and Tools: Advanced analytics tools like SEMrush, Ahrefs, and Moz are utilized.
4. Technical SEO Support: Provides expert assistance in technical areas such as improving site speed, mobile compatibility, and SSL implementation.
5. Competitor Analysis and Strategy Development: Your competitors’ SEO strategies are analyzed to offer tailored solutions for you.
6. Continuous Improvement and Updates: Strategies are optimized by adapting to algorithm changes.
7. Measurable Results and Reporting: Performance is regularly monitored and detailed reports are provided.
8. Return on Investment (ROI): SEO delivers a high return on investment over the long term.

Working with a professional SEO agency makes complex SEO processes efficient and results-oriented.

Choosing the right SEO partner in the digital world is one of the most critical steps for your success. At Brandaft, there are a few key differences that set us apart from other agencies:

1. Expert and Experienced Team: With a team of SEO professionals specialized in their fields and possessing industry knowledge and experience, we deliver effective and sustainable solutions tailored to each project.
2. Data-Driven Approach: We base all our SEO strategies on real data and analyses, allowing us to focus on the right goals and utilize your resources with maximum efficiency.
3. Affordable Pricing: We provide quality services at accessible prices, managing your budget efficiently to deliver high returns.
4. Avoiding Unnecessary Tasks: We steer clear of ineffective practices that waste your time, focusing instead on clear and measurable results.
5. Proven Success: Our successful SEO projects with industry-leading brands like Preply and Vidlo are the strongest proof of how seriously we take our work.

By working with Brandaft, you don’t just receive SEO services—you gain sustainable growth and a competitive advantage in digital marketing. Professionalism, transparency, and a results-driven approach come together with us.

Working with a professional SEO agency not only increases your website’s visibility on Google and other search engines but also plays a critical role in achieving your business’s digital marketing goals. Here are the main benefits provided by an SEO agency:

1. Increase in Organic Traffic:
   Thanks to comprehensive and effective SEO efforts, an SEO agency provides your website with long-term and sustainable organic traffic. By targeting the right keywords, your site ranks high in the search queries used by your target audience. This way, users can easily find you on Google, and your visitor numbers grow.
2. Professional Management of On-Page and Off-Page SEO:
   On-page SEO efforts optimize your website’s content, technical infrastructure, and user experience. Off-page SEO strengthens your brand’s authority through quality backlink strategies and social media activities. An SEO agency manages these two areas in an integrated way to help you maintain top rankings in search engines.
3. Reaching Your Target Audience with the Right Keywords:
   SEO agencies conduct detailed keyword analysis to identify the search terms your potential customers use. This way, your content strategy is precisely tailored to your target audience’s search habits, and your website is optimized for those keywords.
4. Speed and Mobile Compatibility Through Technical SEO Improvements:
   Technical SEO elements prioritized by Google and other search engines—such as site speed, mobile compatibility, and SSL certification—are meticulously monitored and optimized by the agency. This enhances user experience and makes your site easier for search engines to crawl.
5. Long-Term and Sustainable Success:
   SEO is a process that delivers long-term results, not short-term fixes. A professional SEO agency adapts to changing algorithms to ensure your site maintains a lasting presence at the top of search results. This strengthens your brand’s visibility and reputation in the digital world.
6. Gaining a Competitive Advantage:
   Working with a professional team among Istanbul SEO agencies gives you a significant edge, especially in highly competitive markets. Competitor analyses identify opportunities and threats in the market, enabling you to stand out with tailored strategies.
7. Transparency Through Performance Tracking and Reporting:
   The SEO agency continuously monitors the impact of SEO efforts using tools like Google Analytics and Search Console. Data such as keyword rankings, organic traffic, and conversion rates are provided to you through regular reports. This way, you can clearly track the return on your investment.
8. Integration with Your Digital Marketing Strategy:
   SEO is an indispensable part of digital marketing. The SEO agency integrates SEO efforts with other digital channels such as social media, content marketing, and PPC campaigns, strengthening your brand’s digital presence and maximizing impact.

In conclusion, working with an SEO agency helps your website rank higher in search engines, leading to increased organic traffic, effective reach to your target audience, and long-term digital success. Professional SEO services boost your competitive power in digital marketing and sustainably grow your brand.

When choosing an SEO agency in Istanbul, it is crucial to follow a careful evaluation process to find the agency that best suits your business needs and goals. This decision can directly impact your business's success in digital marketing. Here are some detailed points to consider during this process:

Expertise

Areas of Experience and Expertise: When choosing the agency from which you will receive SEO services, it is important to examine which sectors the agency has experience in. This shows that the agency understands the challenges and opportunities unique to your industry. For example, an SEO agency that specializes in a specific area such as e-commerce, healthcare, technology or law will better understand the specific needs and user behavior in those areas.

Industrial Expertise : The success stories and references provided by an agency in certain sectors reflect the unique SEO strategies and practices in that sector. Particularly if you operate in a niche or specialized field, this experience provides an in-depth understanding of your industry's keywords, competitive landscape and target audience behavior.

Custom Services : Some SEO companies can offer services specific to your industry, developing customized strategies to increase your business's search engine rankings and online visibility. This can better serve the unique needs and goals of your industry.

Industry Trends and Innovations: Industry expertise also includes the agency’s ability to stay updated on the latest trends and algorithm updates in your sector. This ensures that SEO strategies remain current and effective.

Long-Term Cooperation : Working with an SEO agency with industry experience creates a solid foundation for long-term collaborations. This means the agency can constantly evolve SEO strategies to suit your business's long-term goals.

Therefore, when evaluating a WordPress SEO company's experience and areas of expertise, it is critical to consider your industry-specific needs and goals for an effective and successful SEO campaign.

Strategy

When evaluating an SEO agency's strategy and approach, it is important to understand how they plan their SEO efforts and, in particular, how they conduct keyword research. The success of SEO efforts depends on the right strategy and implementation, as well as continuous optimization and adaptation.

Holistic SEO Approach: Make sure your SEO agency adopts a holistic approach—covering not just keyword placement, but also technical SEO, content optimization, user experience, and link building. This ensures your website ranks higher in search engines and provides a better experience for your users.

Competitor Analysis and Market Research: Find out how the SEO agency analyzes your competitors’ SEO strategies and market trends. This ensures the strategy adapts not only to your current situation but also to the competitive dynamics of your industry.

Customized Strategy Development: Every business has unique needs. Make sure the agency develops a customized SEO strategy tailored to your specific requirements. This ensures maximum effectiveness and ROI (Return on Investment).

Continuous Monitoring and Optimization: SEO is an ever-changing field. It is important to understand how the agency constantly monitors its SEO strategy and optimizes it based on algorithm updates, market changes, or changes in your website's performance.

Transparent Reporting and Communication: To evaluate the effectiveness of the strategy, the agency must provide regular and transparent reporting. This ensures your business understands the direction of its SEO strategy and makes adjustments as needed.

Technical

The SEO agency's technical SEO skills ensure that your website is ranked better by search engines and improves user experience. It is important that the agency has a clear plan on how to improve the technical aspects of your website. In this context, the important factors you should consider are:

• Speed Optimization : Your website's loading speed has a huge impact on user experience and search engine rankings. Ask how the agency will improve site speed through methods such as image compression, improving server response time, and optimizing page load times.
• Mobile Compatibility: Access from mobile devices constitutes a large part of internet usage today. Consider what mobile optimization strategy the SEO agency will implement to ensure your website runs smoothly on mobile devices.
• Site Architecture and URL Structure: Your website structure and URL layout need to be clear and optimized for both users and search engines. Check to see if the agency has plans on how to improve site hierarchy, navigation, and URL structure.
• Technical Errors : It is important how the SEO consultant will detect and solve technical problems on your website (broken links, incorrect redirects, 404 errors, etc.). This directly affects the health and performance of your site.
• Schema Markup : Schema markup helps search engines better understand your content. Find out what kind of strategies the SEO agency will implement regarding schema markup and structured data usage.
• Performance Tracking and Continuous Improvement: Technical SEO is an ongoing process. It’s important to know how the agency will monitor your website’s technical performance and make continuous improvements.

These technical SEO capabilities will ensure that your website is better understood by search engines and provided with a better experience by users. Evaluating whether the agency offers clear and effective solutions on these issues plays a critical role in choosing the right SEO partner.

Content Producing

Content is one of the cornerstones of SEO and a good SEO agency should be strong in content strategy and optimization. It is important that the agency has a clear plan on how to develop and optimize your website content. Here are some key points to consider during the content creation and optimization process:

• Content Strategy Development: It’s important for the SEO agency to analyze your target audience’s needs and interests in order to create a content strategy. This strategy should align with your business goals and brand messaging, focusing on producing valuable and informative content.
• Keyword Research A good content strategy should use targeted keywords effectively. The SEO agency needs to determine how to integrate keywords in a natural language flow that will enrich your content.
• Creating User-Centered Content: Content should inform and add value to users. It is important for the agency to create content that answers users' questions, informs them and engages them.
• Title & Description Optimization : Title tags and meta descriptions promote your content on search engine results pages (SERPs). It is important how the agency optimizes these elements in a way that attracts both users and search engines.
• Content Updates and Repurposing: Evaluate how the SEO agency will keep your content relevant and up to date by regularly updating and repurposing your existing materials. This ensures your content remains fresh and engaging over time.
• Multiple Media Usage: To make your content more impressive and interactive, consider how the SEO agency will integrate various types of media such as images, videos, and infographics.
• Quality Control and SEO Compliance: A good SEO agency should ensure that all content meets both quality standards and SEO guidelines. It’s essential that the content is high quality in terms of grammar, spelling, and readability.

Content creation and optimization is a critical area for an SEO agency to improve your business's online visibility and ranking in search engines. The solutions and strategies offered by the agency in this regard can greatly affect the online success of your business.

Link Building

Link building is an important part of SEO, and how an SEO agency improves your backlink profile can significantly impact your website's authority and ranking in search engines. A good link building strategy should include obtaining backlinks from high-quality and relevant sites. It is important to understand the agency's methods and objectives in this regard:

• Quality and Relevant Backlinks: Question how the agency will obtain quality backlinks from sites with high authority and relevant to your industry. These backlinks will increase your site's credibility and ranking in search engines.
• Natural Link Building Approaches: Google and other search engines are against unnatural link building practices. Evaluate the SEO agency's approaches to obtaining natural backlinks through content marketing, influencer collaborations and other organic methods.
• Competitive Analysis and Link Opportunities: Make sure the agency can create similar or better link opportunities for you by analyzing your competitors' link building strategies. This can increase your competitive advantage in the industry.
• Link Profile Diversity: A good link building strategy should include variety. Learn how the agency will obtain links from different types of sites (news sites, blogs, industry-focused sites, etc.).
• Continuous Monitoring and Reporting: Check how the agency will monitor your link building efforts and the evolution of your backlink profile and report back to you regularly. This helps you understand which methods are working and which need improvement.
• Long Term Strategy and Sustainability: Link building is not a short-term effort focused on achieving quick results. Evaluate whether the SEO agency has developed a long-term and sustainable link building strategy.
• Ethical Standards and Guidelines: Make sure the agency follows ethical link building practices in accordance with search engines' guidelines. This ensures that your website does not incur penalties.

Link building and external SEO efforts are critical to increasing your website's visibility and authority in search engines. The SEO agency's capabilities and strategies in this regard can directly impact the online success of your business.

Reporting

SEO agency's performance measurement and reporting processes play a vital role in evaluating the success of SEO efforts. A successful SEO strategy is defined not only by the tactics implemented, but also by the results those tactics bring. Here are some important points to consider in this process:

• KPI Selection and Measurement: It’s important for the SEO agency to define key performance indicators (KPIs) that align with your business goals and to clearly outline how these will be measured. These KPIs may include organic traffic, ranking positions, click-through rate (CTR), keyword performance, conversion rates, and return on investment (ROI).
• Detailed and Comprehensive Reports: It is important that the agency provides detailed and understandable reports that evaluate your SEO performance at regular intervals. These reports should show which strategies are working and which areas need improvement.
• Competitor Analysis : It is important to understand how the SEO agency will monitor the competitive landscape and market changes and incorporate this information into performance evaluations. This helps you keep your strategy constantly updated and competitive.
• Achieving Goals: SEO is typically a medium to long-term investment. Evaluate how the agency will track the process of achieving the set goals and what adjustments they will make along the way to reach those goals.
• Communication : It is critical for the agency to provide transparent and clear communication during the reporting process, as this helps you understand the effectiveness of the SEO efforts. This transparency increases mutual trust and establishes a solid foundation for continuous improvements.
• Tools & Technologies : Understanding which technologies and tools the SEO agency uses to measure and report performance is also important. Advanced analytics tools and software provide more accurate and comprehensive data.

Pricing

When working with an SEO agency, understanding the service costs and pricing structure allows you to manage your budget correctly and make a cost-effective choice. There are different pricing models for SEO services, and it's important to evaluate each model's suitability for your business needs and goals. Here are some key points to consider:

• Pricing Models : SEO agencies in Istanbul typically offer various pricing models such as monthly retainers, project-based pricing, or performance-based pricing. The monthly retainer model can be suitable for ongoing service and support, while project-based pricing is ideal for short-term projects focused on a specific goal.
• Scope of Services and Customization: Understanding the scope of services offered and the level of customization is important. More comprehensive and customized services are generally likely to be more expensive.
• Additional Costs and Fees: Some SEO agencies in Istanbul may charge additional fees for certain services or tools. Understanding these extra costs in advance helps you plan your budget accurately.
• Price and Quality Balance: Choosing the lowest-priced offer may not always be the best option. It is important to evaluate the price and quality balance by considering the quality of services the agency offers and their past successes.
• Contract Terms and Flexibility: Understanding the contract terms and the flexibility the agency offers in making changes to services or terminating the contract is important for adapting to your business's changing needs.
• Communication : Transparent and clear presentation of costs and pricing structure ensures that there are no misleading or hidden costs.

Clarifying the costs and pricing structure with an SEO agency ensures that your business gets the most out of its SEO investment and helps you avoid unexpected cost surprises. This lays a solid foundation for achieving your business's long-term digital marketing goals.

Communication

When working with an SEO agency in Istanbul, Turkey, the effectiveness of customer relations and communication processes plays a critical role in the project's success. Effective communication and continuous support determine how responsive the agency is to your business needs and how well they can implement strategies. Here are some important points to consider in this process:

• Regular Communication and Updates: It is important to evaluate whether the SEO agency communicates regularly and keeps you informed about the project's progress. This allows you to maintain control over the project and make necessary adjustments in a timely manner.
• Transparent Reporting: Check whether the agency provides clear and transparent reports on SEO results. These reports help you evaluate the effectiveness of your strategy and understand your ROI.
• Problem-Solving Ability: Challenges and issues may arise during the SEO process. It’s important to understand how the agency provides quick and effective solutions and manages problems when they occur.
• Personal Communication and Customer Service: It's important to evaluate how responsive the SEO agency is regarding customer service and whether they maintain personal communication. This affects the efficiency and continuity of your collaboration.
• Flexibility and Adaptability: Check how flexible and adaptable the agency is to your business's changing needs and demands. Understanding how the agency can adjust its services as your business grows and evolves is crucial.
• Accessibility and Response Time: Assess how quickly the agency responds to your questions and whether they are accessible. This is important for maintaining a productive partnership.

Trends

Since SEO is a constantly evolving and developing field, it is crucial to understand how an SEO agency adapts to current trends and algorithm updates in the industry. This adaptability ensures that the agency's work remains up-to-date and effective. Here are some important points to consider in this regard:

• Response to Algorithm Updates: Search engines frequently update their algorithms. It's important to evaluate how quickly and effectively the SEO agency responds to these updates. This ensures that your website's performance in search engines is continuously optimized.
• Industry Trends and Innovations: Check how the SEO agency stays up to date with the latest trends and innovations in SEO and digital marketing, and how they integrate these into their strategies. This can help your business stay one step ahead of the competition.
• Flexible and Dynamic Strategy Development: SEO strategies need to be flexible and dynamic to adapt to changing market conditions and the ever-evolving criteria of search engines like Google. Understand how the agency adapts to such changes and adjusts its strategies accordingly.
• Training and Continuous Learning: Continuous education and learning in the SEO field demonstrate an agency's level of expertise. Ensure that the agency's team members receive regular training and stay updated with the latest industry developments.
• Innovative Approaches and Techniques: Evaluate how the SEO agency provides a competitive edge through innovative approaches and new techniques. This ensures that your business's SEO strategy remains innovative and effective.
• User Experience and Behavior Changes: User behaviors and expectations change over time. It is important to assess how the agency considers user experience and search intent, and how they adapt their strategies to these changes.

SEO is not a quick fix, but a long-term process that unfolds over time. It usually takes several months to see its effects, and the results depend on many factors:

1. Current State of the Website: It may take longer for new or previously unoptimized sites.
2. Industry and Competition Level: High competition requires more time.
3. Focus Keywords : Generic keywords are more difficult than long-tail keywords.
4. Scope of SEO Efforts: More comprehensive work takes longer to complete.
5. Search Engine Algorithm Updates: Changes affect the SEO process timeline.

Average Timeframes:

Type of Work	Average Timeframes
Basic SEO Optimization	3-6 months
Comprehensive SEO Project	6-12 months or more
SEO Migration	3 - 6 months

SEO is a dynamic process that requires continuous monitoring and updating.

The cost of working with SEO agencies varies depending on several factors and is generally determined by the scope of services provided, the size of the project, and its duration. Here are some common factors affecting pricing:

Pricing Model	Cost of SEO
Monthly	500- 1000 $ per month
Retainer	500 - 3000 $ / Contract
Project Based	600 - 2200 $ / Project
Hourly Rate	50 - 150 $ per hour

• Scope of Services:

The variety and depth of services offered by the SEO agency affects pricing. The combination of various services such as keyword research, content optimization, technical SEO, link building and social media integration can increase the cost.

• Size and Complexity of the Project:

Large and complex websites require more work than small and simple sites. This is especially true for e-commerce sites and large corporate sites.

• Market and Location:

The cost of SEO services may also vary depending on geographic location. For example, an SEO agency operating in a big city like Istanbul may charge different prices than an agency located elsewhere.

• Agency's Expertise and Experience:

A professional and experienced SEO agency can often charge a higher fee than a newer or lesser-known agency.

• Continuity and Duration:

SEO is often a long-term investment and requires ongoing effort. Therefore, an ongoing service agreement rather than a specific campaign may be more costly.

• Customization:

An SEO service customized to your business's specific needs, rather than a standard package, usually costs more.

• Success Based Remuneration:

Some SEO agencies may charge a fee if certain goals are met. This is a performance-based pricing model.

Pricing is usually structured as a fixed monthly fee, a project-based fee, or an hourly rate. Businesses should consult with multiple agencies before choosing the offer that best fits their needs and budget. Additionally, it is important to have realistic expectations regarding the cost of the work and the potential returns.