“Thanks to Brandaft’s strategic approach, our brand awareness exceeded our expectations by far.”
Brandaft Digital Marketing Agency - Leading Agency in Istanbul, Turkey
Learn More About Our Digital Marketing Agency
Digital marketing strategies should be tailored for each business. We guide you to success in the online world by offering the most suitable digital solutions to help you achieve your goals. With our services, we strengthen your brand and ensure you reach the right audience. Each of our services is carefully designed to help you gain more visibility, engagement, and conversions in the digital space. Let’s shape your digital marketing strategies together!
What is Digital Marketing?
Digital marketing is the process of promoting products or services through the internet and digital platforms. This process allows businesses to reach a larger audience and increase brand awareness. Digital marketing enables businesses to reach potential customers through social media, search engines, email, and other digital channels.
For example, social media is an important marketing tool, as 72% of adults in the United States use at least one social media channel. On these platforms, brands can directly engage with their target audience and personalize their campaigns. Similarly, SEO (search engine optimization) shows that 68% of online experiences begin with a search engine. This highlights how SEO helps your website rank higher in search engines, allowing you to reach more users.
Email marketing, on average, generates a return of $36 for every dollar invested. This demonstrates that email marketing is still an effective digital marketing tool. Additionally, internet users spend an average of 16 hours per week watching online videos. This highlights the power of video marketing.
Finally, according to a study, 74% of over 1,000 businesses have stated that PPC (pay-per-click) ads play a significant role in growing their business. PPC is an excellent strategy for achieving fast and effective results.
Digital marketing, therefore, offers businesses the opportunity to establish a stronger presence in rapidly expanding markets.
What are the advantages of digital marketing?
Digital marketing offers businesses many important advantages. First and foremost, it allows you to reach a broader audience. Digital platforms like social media and search engines enable you to precisely define your target audience. Additionally, with digital marketing, you can achieve more measurable results and monitor the effectiveness of each campaign in real-time.
Digital strategies provide high return on investment at low costs. For example, email marketing generates $36 for every dollar spent. With real-time data analysis, you can quickly change and optimize your strategies. As a result, digital marketing helps businesses grow more efficiently and effectively.
- Opportunity to reach a broader audience
- Precise targeting of the audience
- Measurable results and real-time analysis
- High return on investment with low costs
- Strategies that can be quickly changed and optimized
Why do you need a digital marketing strategy?
A digital marketing strategy is a roadmap that helps your business achieve its goals. A good strategy ensures reaching the right target audience, running effective ads, and utilizing your investment in the most efficient way. With the strategy developed by a digital marketing agency, you can increase your brand awareness, boost sales, and gain a competitive edge.
At the beginning of the pandemic, 85.7% of marketers in the U.S. increased their social media activities, and 65.6% stated that they specifically used video content. This shows how digital media agencies quickly adapted to the changing dynamics and marketing trends. Additionally, by March 2020, 29.7% of social media users spent an extra 1-2 hours per day on social media. This highlights how digital platforms offer vast opportunities to businesses.
By working with an experienced digital marketing agency, you can provide personalized experiences to customers and achieve higher returns. Research shows that 89% of marketers see a positive ROI when they offer personalized experiences. Additionally, companies that nurture potential customers through inbound marketing can increase their sales by 50%. Digital marketing agencies in Istanbul effectively manage these types of strategies, helping businesses reach a stronger customer base.
This data highlights the critical importance of activities conducted through digital marketing websites for business growth and customer relationships. The best digital marketing agencies successfully implement these types of strategies, helping businesses stand out in the digital world.
What does a digital marketing agency do?
Digital marketing agencies offer various services to ensure your business is more visible in the digital world. The services we provide are supported by strategies tailored to the needs of each business. With these services, we offer comprehensive solutions to increase your success in the digital space and help you achieve your goals. Here are some of the services we offer:
- Search Engine Optimization We develop SEO strategies to help your website rank higher in search engines, gain organic traffic, and improve user experience. This ensures that potential customers can easily find you.
- Content Marketing: By creating effective and original content, we provide valuable information to your target audience and increase your brand awareness. Ensuring your content is SEO-friendly, we help you achieve better rankings in search engines.
- Social Media Advertising and Planning: We run effective ad campaigns on social media platforms. By defining your target audience, promoting your brand, and increasing engagement rates, we help you gain greater visibility on social media.
- Data Analytics: We use powerful analytical tools to measure the performance of your marketing activities. By analyzing the data, we optimize your strategies and improve business outcomes.
- Google Ads Management: We create and manage effective campaigns with Google Ads to achieve fast results. This helps you reach your target audience and increase your sales.
- WordPress Destek Hizmetleri: Web sitenizin WordPress platformunda en iyi şekilde çalışmasını sağlamak için tasarım, bakım ve yönetim hizmetleri sunarız. Böylece, kullanıcı dostu ve SEO uyumlu bir web sitesi ile dijital dünyada güçlü bir varlık oluşturabilirsiniz.
These services form the backbone of your digital marketing strategy, helping your business succeed and stand out in the online world.
What should you pay attention to when choosing a digital marketing agency?
When choosing a digital marketing agency in Istanbul, it’s important to partner with an experienced and reliable agency that can develop strategies best aligned with your business goals. A good digital marketing agency not only increases your visibility across digital platforms, but also provides comprehensive solutions to help your business grow more effectively in the digital world. Here are some key factors to consider when selecting a digital marketing agency:
- Experience and Track Record: The agency’s past projects reflect its capabilities and achievements. At Brandaft, we have successfully delivered projects both nationally and internationally. The awards we’ve received from prestigious platforms such as Clutch and DesignRush are a testament to our accomplishments in the field.
- Areas of Expertise: A strong digital marketing agency should possess in-depth expertise in areas such as SEO, social media advertising, content marketing, Google Ads, and more. Brandaft manages and enhances your business’s digital strategies by offering all these services together.
- Client Relations and Communication: Maintaining strong communication with your agency is crucial for the smooth progress of your projects. It’s important that your digital agency provides clients with regular reports and feedback, clearly communicating updates and developments.
- Portfolio and References: Reviewing examples of an agency’s previous work helps you determine how well they align with your needs. Brandaft has successfully completed projects across various industries and has earned client satisfaction through the results achieved in these projects.
- International and Local Success: An agency that has achieved success both globally and in local markets can adapt its marketing strategies to any environment. As a digital marketing agency based in Istanbul, Brandaft has delivered strong results in both national and international projects.
When choosing a digital marketing agency, paying attention to factors such as the agency’s expertise, experience, and track record is an important step toward ensuring your brand’s success in the digital world.
What are the types of digital marketing?
There are many different types of digital marketing, each using specific strategies to achieve particular goals. Businesses can increase their online success by combining these various forms of digital marketing. Here are the main types of digital marketing:
- SEO (Search Engine Optimization): Improvements made to help your website rank higher in organic search engine results.
- SEM (Search Engine Marketing): A method of gaining quick visibility by advertising on search engines.
- Email Marketing: Building brand loyalty and driving conversions by sending personalized emails to your target audience.
- E-posta Pazarlama: Hedef kitleye kişiselleştirilmiş e-postalar göndererek marka sadakati oluşturma ve dönüşüm sağlama.
- Content Marketing: Attracting your target audience and increasing brand awareness by creating valuable and original content.
- Influencer Marketing: Promoting your product or service by collaborating with popular social media personalities.
- Video Marketing: Showcasing your brand and engaging your audience through video content.
Each type of digital marketing can enhance your business’s success in the digital space by using different techniques and strategies to achieve specific goals.
How does a digital marketing agency work?
Digital marketing agencies typically start by analyzing your current digital strategy and developing a plan to help you reach your goals. Throughout the process, they use various digital channels—such as SEO, social media, Google Ads, and content marketing—to promote your brand. Agencies regularly monitor and optimize results to ensure maximum effectiveness.
Our Approach:
- Introduction & Survey: First, we send out surveys to better understand our clients’ companies, products, or services. These surveys help us gather detailed information about the current state of the business and its marketing goals.
- Goal Setting: After learning about our clients’ objectives, our teams evaluate them and consider the company’s existing resources to determine the most suitable digital marketing strategy.
- Channel Selection & Strategy Development: The most effective digital channels are selected based on the goals, and tailored strategies are created for each one. Custom campaigns are developed to promote your brand through channels such as SEO, social media, Google Ads, and content marketing.
- Data-Driven Approach: For us, data is critical for measuring and optimizing success. Through data analysis, we track the performance of every campaign and quickly optimize strategies based on insights.
Through this process, we create customized, goal-driven strategies for every client, helping them build a stronger digital presence. Want to know more about what a digital marketing agency is and how it works? Check out our in-depth guide.
What can Brandaft do for you?
As a digital marketing agency, Brandaft offers comprehensive services to help your business establish a strong presence in the digital world. With services such as SEO, content marketing, social media management, data analytics, and Google Ads management, we aim to effectively reach your target audience and promote your brand.
Each of our services is designed with strategies to increase your online visibility, reach the right audience, and grow your sales. We have extensive experience in the B2B and B2C sectors, particularly in education, healthcare, and e-commerce. At Brandaft, we provide the most up-to-date and effective solutions in digital marketing, ensuring your business achieves digital success. Whether in local or international markets, we help you reach your goals with strong digital strategies.











