Why are SEO prices so variable?
Why can one agency quote $150 for the same “SEO service” while another quotes $1,700? What’s more, both are confident, and both talk about “first page” promises. This confusion is no coincidence. SEO is a field that has been packaged, oversimplified and often misrepresented for years. The result is usually the same: “I paid for SEO, but my budget went down the drain.”
At Brandaft SEO agency, we take a clear stance on this: We don’t sell SEO in packages. Because SEO isn’t a list, a box or a one-off technical intervention. SEO is a living process that needs to be managed month by month. That’s why, at Brandaft, the process is run not as “packaged SEO” but as monthly SEO work on an ongoing basis.
We won’t hide SEO prices on this page. In 2026, our base price for monthly SEO work at Brandaft is $800 + VAT. This figure represents professional SEO management for low-to-medium competition projects.
But we have to accept one fact: in the digital competition of 2026, there can’t be a single price that applies to everyone. Because SEO isn’t an isolated service; it is digital marketing budget management’s long-term, strategic component. Every site’s technical history, the competitive difficulty in its industry and its growth goals are different.
Price differences arise exactly at this point: not from the quality of the work done, but from the depth and speed at which the digital marketing budget is put to work in each project.
If one of these sentences sounds familiar, you’re in the right place:
- “I paid for SEO, but nothing changed in my traffic.”
- “I’m looking for an SEO agency, but the price quotes are incredibly confusing.”
- “Package X, package Y… I don’t know which one is right for my business.”
The problem is often not SEO itself; it’s that it’s sold like a “product” instead of a “management process”. A site that has traffic and has been live for years doesn’t have the same needs as a newly launched site. If the same template is applied to every project, it either delays results or drains your budget.
We won’t try to sell you anything in this article. Our goal is to help you see the cost items behind the question how much does an SEO service cost and to help you understand what you’re investing in. Whether or not you work with us, we want you to look at SEO investments more consciously by the end of this page. Because the right SEO decision doesn’t start with the cheapest offer; it starts with choosing the right management model for your business.
SEO Pricing 2026 Table
In 2026, SEO prices vary depending on the scope of the work, industry competition, the site’s technical condition and the targeted growth rate. That’s why, instead of giving a single SEO fee, looking at reference price ranges for different service models lets you make a more accurate assessment.
The table below shows general price ranges based on the real project scales Brandaft works with. Each price is stated on a monthly basis and may vary depending on project needs.
| Service | Average Monthly Price | Scope |
|---|---|---|
| SEO Consulting | $800 + VAT / month | Doesn’t cover operational work; your existing team is coordinated strategically, and technical and content processes are overseen. |
| Enterprise SEO | $800 – $950 + VAT / month | Covers content, PR, off-site SEO and visibility processes, excluding development needs, for companies becoming corporate or already at corporate scale. |
| E-Commerce SEO | $850 – $1,150 + VAT / month | Covers content strategy with a focus on product and category pages, technical SEO, development guidance and technical support processes if there’s no development team. |
| Healthcare SEO | $800 – $1,050 + VAT / month | Covers E-E-A-T-focused content strategy, expertise signals, patient information content, technical SEO and trust-building processes. |
| Law Firm SEO | $800 – $1,050 + VAT / month | Covers content architecture that strengthens expertise, trust and professional authority signals, service page optimizations, technical SEO and off-site SEO work depending on competition. |
| Local SEO | $800 – $900 + VAT / month | For some businesses Google Business Profile optimization is enough, while in highly competitive industries it also covers the website, location pages and regional content work. |
Brandaft Note: These aren’t market averages, but reference ranges built on the real project scales Brandaft works with. Each SEO price is finalized per project based on industry competition, the site’s current state, technical needs, content production intensity and the targeted growth rate.
Why Does Every SEO Agency Quote a Different Price?
As soon as you start getting proposals from SEO agencies, the same thing usually happens:
The prices don’t line up. One says “we recommend this package”, another quotes a completely different figure. The same keywords are discussed, the same industry comes up, but there are big differences between the resulting fees. For most business owners, this creates a justified feeling:
“Someone must be exaggerating or leaving something out.”
In fact, the confusion you see here is largely normal.
Because there can’t be a single price in SEO. There’s a very fundamental reason for this: The same keyword is two completely different jobs for two different sites.
Search engine optimization isn’t just about adding a few words or completing a technical checklist. A site’s current state, what has been done (or done wrong) in the past, the level of competition in the industry and the target to be reached change the scope of the work from start to finish. That’s exactly where price differences come from.
This is usually where the “packaged SEO” approach comes in.
Wanting to make the service tangible may be an understandable reflex. But locking SEO into predefined, bounded packages doesn’t solve the need. On the contrary, it often creates the wrong expectations. A site that has traffic and has been live for years doesn’t have the same needs as a newly launched site. Yet if the same package is applied to every project, the price seems clear, but results are either delayed or never come.
To read the differences in SEO prices correctly, you need to know three core variables:
- Workload difference
- Level of competition
- Difference in goals
To make this difference tangible, let’s look at the two scenarios we encounter most often:
Corporate Website vs. E-Commerce Site: Same SEO, Different Reality
| Criteria | Corporate Website | E-Commerce Site |
| Number of Pages | Usually limited (10–50 pages) | Hundreds, or even thousands (10,000+) |
| SEO Focus | Service pages, landing pages, blog content | Category structures, product pages, filter URLs |
| Technical Load | Relatively lighter | High and complex |
| Development Needs | Often limited | Frequently requires working alongside developers |
| Reporting | Simpler and easier to read | Intensive data processing and interpretation |
| Competition | Can be tough depending on the niche | Usually high and constant |
SEO work on an e-commerce site requires not only SEO knowledge but also understanding web development logic, reading the technical infrastructure correctly and working together with developers when needed. A control area of thousands of pages changes the approach entirely. That’s why e-commerce SEO is both more technical and more labor-intensive.
On corporate sites, the emphasis is usually on blog content, service pages and conversion-focused landing pages. This makes the technical load lighter compared with e-commerce sites. But that doesn’t mean competition is always low. In certain niches especially, corporate competition can be extremely tough and require a different strategic depth.
In short, differences in SEO prices are rarely arbitrary.
As workload, competition and goals change, both the scope and the price of SEO naturally change.
The problem is that these differences are often not explained clearly and SEO is squeezed into packages. That’s exactly where the price confusion begins.
Why Does Brandaft Work on SEO Monthly?
Because SEO isn’t a static field.
Google makes thousands of small and large algorithm updates every year. Competitors publish new content, launch new pages and make technical improvements every month. User behavior changes and search intent evolves. In such an environment, it isn’t realistic to expect a one-off piece of work to produce lasting results. SEO requires continuity.
At Brandaft, we treat SEO not as a “do it and leave it” job, but as a process managed with data from start to finish. If a page is losing clicks, we don’t guess why; we look at Search Console data and clearly determine whether the problem is technical, content-related or caused by competitive pressure. If visibility is rising, we explain why it’s rising, and if it’s falling, why it’s falling, based on data. We don’t gloss over the process with vague sentences like “there was an algorithm update”.
This is also often why the same work is priced at 1 in one place and 5 in another. Some players inflate chance successes and retell short-term spikes as “success stories” again and again. They care about volume, not sustainability. We, on the other hand, don’t take on projects outside our field, and we don’t normalize failure in any project we take on. At the pre-meeting stage, we transparently set out what will progress, over what timeframe and with which metrics from day one. Every step is measured and interpreted with data throughout the process, and the strategy is rebuilt when needed.
That’s why, at Brandaft, SEO isn’t a service line item, but a management model that works like part of your marketing department. Instead of relying on chance and risk, we aim to eliminate those risks from the very start with a data-driven approach.
In short:
- SEO requires continuity; one-off work isn’t SEO.
- Technical, content and authority are managed together and regularly.
- Success isn’t left to chance; it’s planned and proven with data.
That’s why, at Brandaft, SEO is run on a monthly working model.
What Is the Base Price for Monthly SEO Work?
At Brandaft, our base price for monthly SEO work is $800 + VATin 2026. This figure represents, for low-to-medium competition projects, an entry-level monthly SEO service where SEO is managed on a regular basis. It’s easy to give a single number for questions like “monthly SEO price”, “monthly SEO fee” or “how much does SEO cost?”; what really matters is explaining clearly what workload this fee covers in plain terms.
This base price doesn’t mean a package where we apply the same work to everyone. Monthly SEO work is a management process shaped by the type of site, its technical condition and its goals. The table below clearly shows how the same base price turns into different workloads in practice across different site types.
Monthly SEO Work – Scope Comparison by Site Type
| Site Type | Focus of the SEO Work | What’s Included in the Base Price |
|---|---|---|
| Local Businesses | Local visibility & map results | Google Maps optimization, local SEO settings, regional content & blog plan, technical analysis, monthly reporting |
| Corporate Websites | Content & competition-driven growth | Technical SEO monitoring, blog + landing page content production, conversion-focused page optimization, PR-driven backlinks based on competition |
| E-Commerce Sites | Technical SEO & conversion performance | Detecting and fixing technical issues, GA4 event setups, product & category optimization, schema markup, crawl budget management, frequent reporting |
| Healthcare Sites | Trust & E-E-A-T | Intensive content production that builds informational authority, patient-education-focused content marketing, technical SEO, controlled and later introduction of backlinks |
| Law Firm Sites | Expertise & trust signals | E-E-A-T-focused content strategy, technical SEO, controlled authority building depending on competition |
In short, the monthly SEO price isn’t a number on its own.
The $800 + VAT base price doesn’t represent the same output in every project; it represents SEO management run with the same discipline but adapted to each project’s needs in practice. And that’s exactly how you understand why the monthly SEO fee rises, or why it starts at this level.
Are you getting traffic, or customers?
We build SEO around revenue, not rankings. Let’s find where your site is losing and prioritise fixes by impact.
GET AN SEO QUOTEWhat Makes the SEO Price Go Up?
When one project is quoted $800 + VAT, and another $1,450 + VAT for monthly SEO work, the first question that comes to mind is usually:
“Is lower-quality work being done for the first one? Does the quality drop?”
Let’s be clear: No.
The quality of the work is the same. The strategic approach is the same. The tools used, the depth of analysis and the level of expertise are the same. What makes the difference is the need, the workload, the frequency of work, the aggressiveness of the goals and the level of competition.
A price increase in SEO doesn’t come from “better SEO”; it comes from doing more, and harder, SEO in practice.
Let’s give a simple but very illustrative example to make this concrete.
Ranking for a keyword like “SEO agency” is hard, because there are many players in this space and competition is extremely fierce. For keywords like this, just being “good” isn’t enough; you have to be better than the best who are already there.
This means:
- Stronger, higher-quality authority signals are needed
- E-E-A-T must be reflected much more clearly and deeply
- Content must be more informative, more comprehensive and have more semantic depth
- Competitor analysis and strategic moves are made more often and more aggressively
It isn’t necessary to apply the same approach one-to-one to a keyword like “Istanbul WordPress SEO agency”, where there are fewer players and competition is more balanced. Better content than competitors is still produced, and strong authority signals are still built; however:
- The pace of work is more controlled
- The need for authority is more limited
- Content depth doesn’t have to be as aggressive as for a highly competitive keyword
Both projects are run to the same quality standard; only the effort and intensity invested are different.
And this difference isn’t limited to keywords.
For example, a newly launched site and a site that has been live for years with steady traffic aren’t handled the same way. A new project requires more discovery, more testing and a more aggressive growth strategy. On an established site, the priority is often to regulate existing traffic, tidy up the site and optimize its potential. Both are handled with the same seriousness; but the effort spent isn’t the same.
In short, what increases the SEO price is:
- Tougher competition
- A broader control area
- More aggressive goals
- The need for more frequent and deeper intervention
For us, price doesn’t reflect the quality of the work done; it reflects the weight of the work that needs to be done instead. It’s determined by the real workload, not package logic.
What’s Included in the SEO Price?
When evaluating SEO prices, focusing only on the monthly fee can be misleading. What really matters is which work is carried out regularly for this budget and which areas of expertise come into play according to your project’s needs.
At Brandaft, SEO consists not of a single service, but of a holistic process in which technical development, content strategy, data analysis and authority management are carried out together. Depending on the project’s current state, some areas may carry more weight.
| Area of Work | Scope |
|---|---|
| Technical SEO | Fixing crawl errors, indexing issues, Core Web Vitals, schema markup, redirects, crawl budget optimization and technical performance improvements. |
| Content Marketing Strategy | Keyword research, search intent analysis, content cluster planning, and building the landing page and blog strategy. |
| Content Production and Optimization | Preparing new SEO-friendly content, improving existing content, strengthening E-E-A-T signals and conversion-focused optimizations. |
| Off-Site SEO and Digital PR | Backlink strategies that increase brand authority, digital PR work and earning natural references from trusted sources. |
| Development and Technical Support | Identifying software problems that affect SEO performance, guiding the development team and directly carrying out the necessary technical interventions in projects without a development team. |
| Data Analysis and Reporting | Analyzing data from Google Search Console, GA4 and other SEO tools, KPI tracking, competitor analysis and monthly strategy reports. |
Brandaft Note: The intensity of this work isn’t the same in every project. In some projects the priority is fixing technical issues, while in others content production or digital PR work may matter more. Especially for SEO problems caused by the software infrastructure, we work in coordination with your existing development team; if you don’t have one, we take on the necessary technical development ourselves so the process isn’t interrupted.
🚀 The first step is completely free. We hold a pre-meeting to get to know you and your goals and to assess the current state of your project. Before the proposal stage, we work out the right strategy for your project together.
Full-Service SEO Agency
You focus on your business; let us manage the entire SEO operation end to end, from strategy to execution.
- Strategic planning and technical implementation from the ground up.
- SEO-optimized professional content creation and management.
- Real-time detection and software-based resolution of technical issues.
- Authority building and sustainable link strategies.
SEO Consulting
Feed your in-house team with the right strategy; let us oversee the process and take your performance to the top.
- In-depth technical SEO audit.
- Competitor analysis and market share assessment.
- Custom roadmaps tailored for development and content teams.
- ROI-focused monthly KPI tracking and performance reporting.
How Much Should Your SEO Budget Be?
The right SEO budget can’t be determined by looking at a single price list. Even two businesses operating in the same industry may need completely different SEO work. That’s why the right question isn’t “How much does SEO cost?” but “How much SEO work does my project need?” — that’s the question to ask.
The table below shows general monthly SEO budget ranges for different project types. These figures are for reference and may vary depending on your site’s current state, level of competition and growth goals.
| Business Type | Recommended Monthly SEO Budget | Who Is It For? |
|---|---|---|
| Newly established businesses | From $800 + VAT / month | Brands starting to build organic visibility and aiming for long-term growth. |
| Corporate websites | $800 – $950 + VAT / month | B2B companies that want to generate leads and service-focused corporate brands. |
| E-commerce sites | $850 – $1,150 + VAT / month | E-commerce projects that manage many products or categories and have high technical SEO needs. |
| Healthcare and law firm sites | $800 – $1,050 + VAT / month | Businesses operating in industries where trust, expertise and E-E-A-T signals are critical. |
| Highly competitive projects | Project-specific | Brands competing nationally, with aggressive growth goals and requiring intensive SEO operations. |
The important point here is that even two websites in the same industry may not need the same SEO budget. Especially in projects that have had SEO work before, the existing technical structure, content quality, backlink profile and level of organic visibility can differ significantly. That’s why price differences usually stem not from the quality of the service provided, but from the project’s current needs.
For example, on a newly launched website, the priority is building the right technical infrastructure, planning the content architecture and ensuring that Google discovers the site properly. By contrast, on a project that receives hundreds of thousands of organic visitors a month, every technical or content intervention can have far more critical consequences. In projects like these, risk management, data analysis and strategic decisions must be handled much more professionally. As a result, the SEO approach for the two projects naturally differs.
The Brandaft approach: Before preparing a proposal, we analyze your site’s current state, level of competition and growth goals. That way, instead of ready-made packages, we build an SEO plan and budget based on the workload you actually need. This helps us avoid unnecessary costs while making the most of your growth potential.
Why Is a Current-State Analysis Important in SEO Pricing?
One of the most important factors that determine SEO price isn’t your industry, but where your website stands today. Even two businesses operating in the same industry with similar goals can have completely different technical infrastructure, content quality, organic visibility and past SEO work. That’s why professional SEO work should start not with standard packages, but with a comprehensive current-state analysis.
A properly done SEO analysis is critical not only for identifying problems, but also for preventing unnecessary costs and directing the budget to the right areas. In some projects the technical infrastructure is largely in place, so the emphasis is on content and authority work, while in others software-related problems, indexing errors or information architecture gaps need to be fixed first. These differences also clearly show why SEO prices change from project to project.
-
Analyzing current organic visibility
We analyze which keywords the website is visible for, which pages generate traffic and which areas have growth potential. That way, instead of starting from scratch, we build a more efficient SEO plan on top of existing gains. -
Evaluating the technical SEO infrastructure
Indexing problems, Core Web Vitals, site speed, redirects, crawl errors, structured data usage and other technical elements are examined in detail. Any software development needs are also identified at this stage. -
Reviewing past SEO work
Previous content work, the backlink profile and technical interventions are evaluated. Identifying wrong practices allows the new strategy to be planned in a healthier and more sustainable way. -
Comparing your current position with competitors
Not only your website, but also the technical strength, content depth and authority level of the competitors you face in the same market are analyzed. That way, realistic goals and the required workload become clear. -
Determining the workload and SEO budget
At the end of the analysis, the operational intensity the project needs becomes clear. Some projects only need a few core improvements, while others may require extensive technical development, content production and digital PR work spread over months. The SEO price is shaped by this real workload.
The Brandaft Approach: Before preparing a proposal, we carry out a comprehensive current-state analysis for every project. That way, instead of offering ready-made SEO packages, we define the technical development, content production plan and growth strategy that are really needed. This approach prevents unnecessary costs and ensures that the SEO investment is managed in a measurable and sustainable way from day one.
How Does Monthly SEO Work Change by Industry?
Monthly SEO prices vary not by industry, but by the workload the industry creates, the intensity of competition and the aggressiveness of the goal instead. The same quality standard applies; the difference is in the amount of work that needs to be done. The examples below clearly show why monthly SEO fees differ.
Monthly SEO Pricing for Corporate Websites
On corporate sites, the focus of SEO is service pages, branded searches and generating conversions. Content quality and strategy become more decisive than technical work.
- Service and landing page optimizations
- Strengthening areas of expertise through blog content
- Technical SEO monitoring and reporting
➡️ Monthly SEO fee: usually $800 – $950 + VAT
In projects where competition is tougher and branding goals come to the fore, content production and authority work intensify, which pushes the monthly SEO price up.
Monthly SEO Pricing for E-Commerce Sites
For e-commerce sites, SEO, means not just visibility, but technical health and conversion performance as well. As the structure grows more complex, the workload increases significantly.
- Category and product page optimizations
- Filter URLs and index management
- Technical SEO (speed, crawl budget, schema)
- GA4 events and conversion-based reporting
➡️ Monthly SEO fee: in most projects $850 – $1,150 + VAT
As the number of products and competition grow, SEO work becomes more technical and more intensive.
Monthly SEO Fees for Local Businesses
For local businesses, the goal is visibility in map results and regional conversions. When set up correctly, the impact of SEO is felt faster.
- Google Maps optimization
- Location pages
- Regional content and technical SEO
➡️ Monthly SEO fee: usually $800 – $900 + VAT
In multi-location setups, the fee rises in line with the increased workload.
Monthly SEO Pricing for Healthcare Organizations
(Psychologists, dentists, psychiatrists, clinics)
SEO in healthcare; this directly means trust, informational authority and reputation management in practice. That’s why the approach is clearly split according to the scale of the site.
Solo practices / individual specialists:
- E-E-A-T-focused content production
- Patient education and trust content
- Technical SEO and controlled growth
➡️ Monthly SEO fee: Starts at $800 + VAT
Healthcare organizations / clinics:
- A more comprehensive content strategy
- PR and brand-trust-focused work
- More intensive authority management
➡️ Monthly SEO fee: Starts at $850 + VAT
Monthly SEO Pricing for Law Firms and Lawyers
(For lawyers)
Like healthcare, law firm sites are also evaluated on expertise and trust signals above all. Content language and strategy are at the heart of SEO.
- Content specific to practice areas
- Technical SEO and content architecture
- Authority building based on competition
➡️ Monthly SEO fee: in most projects $800 – $1,050 + VAT
In big cities and highly competitive practice areas (such as divorce, criminal and commercial law), more aggressive SEO work may be needed.
The Hidden Costs in SEO Pricing
We want to answer the question “Why is cheap SEO risky?” without making a sales pitch. Because this risk usually shows up not in the first month, but months later.
When a psychologist in Istanbul came to us, they told us they had worked with an SEO provider before. At first, everything had gone quickly and well: visibility had grown in a short time, and rankings had come for some keywords. But after Google’s algorithm updates in 2025, the site’s traffic had almost dropped to zero.
Our review made the picture clear:
- Cheap, low-quality backlinks
- Superficial content produced heavily with AI
- The same keywords targeted on multiple pages (keyword cannibalization)
- Aggressive growth “beyond what it should be” in a short time
Under normal conditions, with a proper SEO service, growth that would take 6 months, had been forced into 30 days. From Google’s perspective, this wasn’t natural growth but a manipulative signal. The result: algorithmic pressure and traffic loss. The experience was instructive for our client, and it revealed the hidden costs of cheap SEO very clearly.
More often than not, the risk of cheap SEO lies here:
- Content is assumed to be just “writing”. In reality, content requires the right brief, editing, updates and timing.
- Technical SEO is assumed to be a one-time job. In reality, speed, indexing and infrastructure must be monitored continuously.
- Tools and analysis time are invisible. Professional SEO requires expensive tools, serious analysis time and experience.
- Strategy is skipped. Under pressure for fast results, long-term risks are ignored.
There are no hidden costs at Brandaft.
Everything is calculated and discussed openly from the start. While the target in one project may be 3 months, in yours it may be 5 months. We tell you clearly what to expect in which month. Because we manage SEO not with guesses, but with data every step of the way.
Behind this approach are our co-founder, who reads the process through a data science lens, Benay Özcan and our strategist with 10+ years of experience in the toughest competitive environments, both global and local, Şahan Muratoğlu — for us, SEO isn’t about short-term spikes; it’s about sustainable and provable success above all.
The real cost of cheap SEO usually shows up not on the invoice, but in lost time and traffic wiped out instead. Our preference is to eliminate this risk from the very start.
How Do You Compare Price Quotes from SEO Agencies?
When evaluating an SEO price quote, focusing only on the monthly fee isn’t the right approach. Two different agencies can offer completely different scopes for the same SEO service fee they quote. That’s why the real comparison isn’t between the prices offered, but between which work will be carried out for that price, at what level of expertise and with what goals.
Especially in SEO costresearch, the most common mistake businesses make is treating the lowest price as the most advantageous offer. Yet in projects that succeed in the long run, the deciding factor isn’t price; it’s the right strategy, sustainable execution and transparent reporting. Whether you choose full service or SEO consulting, it’s healthier to evaluate your proposal against the criteria below.
| Don’t Just Look at the Price | Compare These Instead |
|---|---|
| The lowest monthly fee | Which work is included in the proposal |
| SEO packages | Whether a strategy tailored to your project has been prepared |
| Number of content pieces | Whether content is planned for quality, search intent and conversions |
| Number of backlinks | Whether the backlink strategy is natural, trustworthy and sustainable |
| The phrase “technical SEO” | Whether technical issues will really be fixed and how development support will be managed |
| Receiving reports | Regular sharing of KPIs, work outputs and action plans |
| A low SEO service fee | The SEO investment cost and potential risks that may arise in the long run |
When evaluating a proposal, also make sure these questions are clearly answered:
- Which work will be carried out regularly each month?
- Are content production, technical SEO and off-site SEO processes included in the proposal?
- Who will be responsible when development work is needed?
- Which KPIs will success be measured and reported by?
- How will the scope change if the SEO budget grows or shrinks?
- Is the work planned specifically for the project, or are ready-made SEO packages applied?
Brandaft Note: When researching Google SEO prices, choosing the lowest offer often doesn’t mean the lowest total cost. Poorly planned SEO work can lead to lost time, traffic drops and a much higher SEO investment cost later. That’s why we recommend evaluating proposals not only by price, but by the work outputs, level of expertise and long-term growth potential they offer.
7 Things to Check Before Getting a Monthly SEO Price Quote
When evaluating a monthly SEO proposal, read the approach before the figure. The items below separate well-intentioned but inadequate work from sustainable SEO management. Under each heading, you’ll clearly find how we handle it at Brandaft in detail.
1) Is there a clear monthly work plan?
SEO isn’t saying “we’ll do it”; what will be done and when is defined.
The Brandaft approach: We listen to your goals at the proposal stage and plan the project accordingly. We usually split the year into 4 quarters; every month and every quarter has its own clear goals and SEO KPIs defined.
2) Is the content strategy really conversion-focused?
Content written just to get clicks isn’t SEO.
The Brandaft approach: We don’t chase clicks. We write content to build authority and generate conversions because SEO is a marketing instrument, not a traffic game.
3) Who is responsible for technical SEO?
When problems arise, whose court is the ball in?
The Brandaft approach: Technical SEO is our responsibility. We monitor it, fix it and report on it.
4) Is the reporting readable and action-oriented?
Lots of charts, little meaning?
The Brandaft approach: Instead of fancy reports that nobody reads, we deliver reports prepared from a data scientist’s perspective that include an action plan, anticipate risks and involve you in the process.
5) Which metrics is success measured by?
Not everything is measured at once.
The Brandaft approach: In the first stage, we track impressions, clicks and positions closely. Once these metrics are stable, we make UX interventions and shift measurement to conversion rates as the next step.
6) Are problems explained with data?
Or are they brushed off with “algorithm update”?
The Brandaft approach: We explain them with data. Why it went up, why it went down; technical, content or competition — we explain it with evidence.
7) Is there an exit scenario?
What’s left when the work ends?
The Brandaft approach: Your gains stay with you. There’s no binding contract. You can leave whenever you want; we leave behind a sustainable structure.
If You Want to Know Where Your SEO Budget Goes
SEO gains meaning not by “how much you pay”, but by what you pay for in the end. Work squeezed into packages and promising short-term spikes may look attractive at first glance; but when it doesn’t produce a sustainable contribution, it turns into a loss of time and budget. Real SEO is an investment that has goals, is measured and is managed.
Our goal on this page wasn’t to sell something, but to clarify the picture so you can make the right decision. Whether or not you work with us, you now know more clearly why SEO prices vary, what a monthly SEO fee covers and what risks seemingly cheap work carries.
If you see SEO not as a package but as an investment in your growth,
let’s talk first.
Let’s evaluate together whether we’re a good fit, and what will progress over what timeframe and with which metrics.
Frequently Asked Questions About SEO Pricing
Why do SEO prices differ from agency to agency?
SEO prices are determined not only by the service offered, but by the project’s current state, the level of competition and the planned growth. Even two websites operating in the same industry can have different technical infrastructure, content quality and organic visibility. That’s why, in professional SEO work, creating a project-specific work plan based on a current-state analysis is a healthier approach than giving a standard price.
What determines monthly SEO prices?
Monthly SEO prices vary depending on the workload, technical development needs, content production intensity and the level of competition. In some projects technical SEO work comes first, while in others content production or authority building work tends to require more time. That’s why the monthly SEO fee should be determined not just by your industry, but by the real needs of your project.
I want SEO services but my budget is limited. Where should I start?
Not every business needs a comprehensive SEO operation from day one. In some projects, the priority is fixing technical issues and optimizing the core pages that will drive conversions. Once the right priorities are set after a current-state analysis, the SEO budget can be used more efficiently and the work can be expanded in stages.
What’s the difference between SEO consulting and full-service SEO?
In SEO consulting, strategy, analysis and a roadmap are prepared, while implementation is carried out by your existing team. In the full-service SEO model, technical work, content processes and operational management are also included in the scope. Which model is more suitable depends on whether your company has an in-house technical and content team.
Is there a difference between Google SEO prices and SEO agency prices?
No. Searches for “Google SEO prices” usually refer to the cost of the SEO service used to become visible on Google. Google doesn’t set an official SEO price. The SEO service fee is determined by the approach of the team doing the work, the scope of the project and the workload involved.
Why can e-commerce SEO prices be higher?
E-commerce sites usually have hundreds or even thousands of product and category pages. This increases the need for technical SEO, index management, category optimizations and continuous development. As the number of products and technical complexity grow, the operation grows too, so the fee for e-commerce SEO work can be higher than for corporate websites.
Are local SEO prices the same for every business?
No. For some local businesses, Google Business Profile optimization can provide significant visibility, but in highly competitive industries it isn’t expected to be enough on its own. In that case, website optimization, location pages, regional content and technical SEO work may also be part of the process. The cost of local SEO can vary according to this scope.
Should you choose SEO packages or project-specific SEO work?
Because ready-made SEO packages offer the same scope to every project, they may not always meet real needs. A website with high organic visibility and a newly launched site aren’t expected to need the same work. That’s why project-specific SEO management that starts with a current-state analysis and is shaped by the workload offers a more sustainable approach.
What should I pay attention to when evaluating an SEO price quote?
When evaluating an SEO proposal, you should look not only at the monthly fee, but at which work is included in the proposal as well. It’s important that technical SEO, content strategy, development support, the reporting process and success criteria are clearly stated. Transparent proposals ensure that both expectations and the cost of the SEO investment are managed more soundly over time.
Why does the fee for SEO work change based on the current situation?
One of the most important factors that determine price in SEO is the site’s current state. On a website that has had SEO work before and gets high organic traffic, technical or content interventions must be planned much more carefully. In new projects, on the other hand, the priority is building a solid foundation. That’s why the fee for SEO work is determined not just by your industry, but by the existing technical structure, organic performance and the scope of the operation to be carried out.
