{"id":12835,"date":"2026-09-25T12:57:54","date_gmt":"2026-09-25T09:57:54","guid":{"rendered":"https:\/\/brandaft.com\/google-ads-teklif-stratejileri\/"},"modified":"2026-09-25T15:22:41","modified_gmt":"2026-09-25T12:22:41","slug":"google-ads-bidding-strategies","status":"publish","type":"post","link":"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/","title":{"rendered":"Google Ads Bidding Strategies: Manual or Smart?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Bidding strategy is <a href=\"https:\/\/brandaft.com\/google-reklam-verme\/\">the most frequently changed setting in Google Ads<\/a> \u00a0and the least understood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason it gets changed is usually the same: results come in below expectation, a \"recommended\" strategy appears in the interface, and it is switched with one click. Performance then drops for the first two weeks, so it is switched again. The account never finishes learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smart bidding is not a bad choice. <strong>Early<\/strong> \u00a0is what it can be. What makes the difference is not the strategy itself but whether your account has enough conversion data to feed it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>What question bidding strategies actually answer<\/li>\n\n\n<li>Where manual CPC still earns its place<\/li>\n\n\n<li>Smart bidding types and the data level each one needs<\/li>\n\n\n<li>What to do and not do during the learning period<\/li>\n\n\n<li>The Right Order for Moving Between Strategies<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At Brandaft, we are an Istanbul-based <a href=\"https:\/\/brandaft.com\/en\/google-advertising-agency\/\">Google Ads agency<\/a>. When we take over an account we do not touch the bidding strategy on day one; first we check whether the conversion definition is correct. Smart bidding will optimise a badly defined conversion with exactly the same enthusiasm, and the result is a flawlessly managed wrong target.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #4877bd;color:#4877bd\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4877bd;color:#4877bd\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#teklif_stratejisi_aslinda_hangi_soruya_cevap_verir\" >What Question Does a Bidding Strategy Really Answer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#manuel_tbm_hala_ise_yarar_mi\" >Does Manual CPC Still Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#akilli_teklif_turleri_ve_gerektirdikleri\" >Smart Bidding Types and What They Require<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#maksimum_donusum_ve_maksimum_donusum_degeri\" >Maximise Conversions and Maximise Conversion Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#hedef_ebm_ve_hedef_roas\" >Target CPA and Target ROAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#gelistirilmis_tbm\" >Enhanced CPC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#ogrenme_donemi_ne_yapilir_ne_yapilmaz\" >The Learning Period: What to Do and What Not to Do<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#stratejiler_arasi_gecisin_dogru_sirasi\" >The Right Order for Moving Between Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#sonuc_strateji_degil_sinyal_kalitesi_belirler\" >Signal Quality Decides, Not the Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#google_ads_teklif_stratejileri_hakkinda_sikca_sorulan_sorular\" >Frequently Asked Questions About Google Ads Bidding Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#hangi_teklif_stratejisiyle_baslamaliyim\" >Which bidding strategy should I start with?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#akilli_teklif_icin_kac_donusum_gerekir\" >How many conversions does smart bidding need?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#hedef_ebm_mi_hedef_roas_mi_kullanmaliyim\" >Should I use Target CPA or Target ROAS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#ogrenme_donemi_ne_kadar_surer\" >How long does the learning period last?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#teklif_stratejisini_degistirmek_gecmis_veriyi_siler_mi\" >Does changing the bidding strategy delete historical data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/google-ads-teklif-stratejileri\/#manuel_teklif_artik_tamamen_gereksiz_mi\" >Is manual bidding completely obsolete now?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"teklif_stratejisi_aslinda_hangi_soruya_cevap_verir\"><\/span>What Question Does a Bidding Strategy Really Answer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every auction needs a bid. The question is: who decides that bid, and based on what?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a manual strategy you decide; you set a fixed ceiling at keyword level. In a smart strategy Google decides and calculates separately for every auction \u2014 using signals you cannot see, such as device, location, time of day, browsing history and the exact wording of the query.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That does not mean smart bidding is automatically superior. Google's signal advantage is real, but it learns what to optimise those signals towards from your conversion data. If the data is thin or wrong, the advantage turns into a disadvantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"manuel_tbm_hala_ise_yarar_mi\"><\/span>Does Manual CPC Still Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It does, but in a narrow band. Manual cost per click makes sense when you want keyword-level control and conversion data has not accumulated yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its advantage is predictability: you know exactly what you pay for each keyword and you get no budget surprises. Its disadvantage is that it does not scale; managing bids by hand across hundreds of keywords takes time and keeps you from Google's real-time signals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google recommends click-focused strategies for new campaigns without enough conversion data (Google Ads Help<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2472725?hl=tr\" target=\"_blank\" rel=\"noopener\">Google Ads Help<\/a>). So a manual start is not a step backwards but a documented starting method.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"akilli_teklif_turleri_ve_gerektirdikleri\"><\/span>Smart Bidding Types and What They Require<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google's conversion-focused smart bidding strategies fall into five headings. The difference between them is what they maximise and what they ask of you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"maksimum_donusum_ve_maksimum_donusum_degeri\"><\/span>Maximise Conversions and Maximise Conversion Value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These two are built to spend your entire budget. You do not give a specific cost or revenue target; the system tries to get the most conversions, or the highest conversion value, with the budget provided.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can be dangerous in accounts without budget discipline: if the daily budget is high, cost rises too, because budget is the only constraint. Moving to this strategy without working the budget back from a target leaves cost uncontrolled; we set out how to build that in our <a href=\"https:\/\/brandaft.com\/en\/how-to-set-a-google-ads-budget\/\">Google Ads budget<\/a> \u00a0article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"hedef_ebm_ve_hedef_roas\"><\/span>Target CPA and Target ROAS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With Target CPA you give a cost-per-action target and the system tries to hold that cost while increasing conversion count. With Target ROAS you give the revenue ratio you expect from ad spend and the system optimises conversion value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing between them depends on your business model. If every customer is worth roughly the same (service businesses, single-price products), Target CPA makes more sense. If basket value varies across a wide range (e-commerce), Target ROAS is the right tool. We covered the difference and when each one misleads in our <a href=\"https:\/\/brandaft.com\/en\/roas-vs-cpa\/\">ROAS versus CPA comparison<\/a> \u00a0there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Target ROAS to work at all, conversion value has to be sent to the platform. If no value is sent, the strategy appears to run but has nothing to optimise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"gelistirilmis_tbm\"><\/span>Enhanced CPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enhanced CPC is an optional feature used alongside manual bidding. You set the bid and Google adjusts it up or down in auctions where it sees a higher chance of conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a reasonable intermediate step for accounts that do not want to move from manual control straight to full automation. You get part of the signal advantage without giving up control entirely.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/brandaft.com\/wp-content\/uploads\/2026\/09\/choosing-a-bidding-strategy.webp\" alt=\"A comparison of Google Ads bidding strategies by control, data requirement and the stage they suit.\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ogrenme_donemi_ne_yapilir_ne_yapilmaz\"><\/span>The Learning Period: What to Do and What Not to Do<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After every strategy change the campaign enters a learning period. Performance fluctuates during it, and the only correct behaviour is to wait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What not to do is clear: changing the bid target, raising and lowering the budget, narrowing targeting, pausing and restarting the campaign. Each of these resets learning and starts the process over.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you can do is not limited to watching without touching: adding negative keywords from the search terms report, improving ad copy and fixing the landing page do not disturb learning. Those improve the material you give the campaign, not the campaign itself.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/brandaft.com\/wp-content\/uploads\/2026\/09\/teklif-stratejisi-performansini-inceleyen-pazarlama-ekibi.png\" alt=\"A marketing team reviewing together at a desk how a bidding strategy change affected performance.\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stratejiler_arasi_gecisin_dogru_sirasi\"><\/span>The Right Order for Moving Between Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A bidding strategy is not a list of options but a ladder. Skipping a rung is possible, but every skipped rung comes back as uncertainty at the next stage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/brandaft.com\/wp-content\/uploads\/2026\/09\/order-of-moving-between-bidding-strategies.webp\" alt=\"The four stages showing in which order and under which conditions bidding strategies should be changed in a Google Ads account.\" title=\"\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Changing the target value in large steps is one of the most common mistakes. Halving Target CPA does not halve cost; it cuts impressions and brings the campaign to a standstill. Changes should be made in steps of no more than twenty per cent, with learning allowed to complete after each one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We listed the other structural mistakes on the ads side in the most common Google Ads mistakes <a href=\"https:\/\/brandaft.com\/en\/common-google-ads-mistakes\/\">the most common Google Ads mistakes<\/a> \u00a0article; bidding decisions make more sense read alongside that list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sonuc_strateji_degil_sinyal_kalitesi_belirler\"><\/span>Signal Quality Decides, Not the Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The success of smart bidding depends less on the intelligence of the algorithm than on the accuracy of the signal you give it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your conversion events count real demand, smart bidding does its job well. If you put tool usage, newsletter sign-ups and quote forms in the same bucket, the algorithm will grow the campaign that brings you the most newsletter sign-ups \u2014 and it will do it with flawless efficiency. Verifying whether events genuinely count demand, on the GA4 conversion tracking <a href=\"https:\/\/brandaft.com\/en\/ga4-conversion-tracking\/\">GA4 conversion tracking<\/a> \u00a0side, comes before any bidding decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If results swing every time you change strategy but stability never arrives, the problem is most likely not in bidding but in measurement. If you would like to look at your current setup together, we can start with our free diagnostic report. <a href=\"https:\/\/brandaft.com\/en\/seo-diagnostic-report\/\">free diagnostic report<\/a> \u00a0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"google_ads_teklif_stratejileri_hakkinda_sikca_sorulan_sorular\"><\/span>Frequently Asked Questions About Google Ads Bidding Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"hangi_teklif_stratejisiyle_baslamaliyim\"><\/span>Which bidding strategy should I start with?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In a new account there is no conversion data, so starting with a click-focused or manual strategy is correct; Google recommends the same for campaigns without enough data. The aim at this stage is not to achieve the lowest cost but to learn which queries convert. Cleaning up search terms for four to eight weeks and <a href=\"https:\/\/brandaft.com\/en\/google-ads-match-types\/\">building the negative list first<\/a> \u00a0before moving to smart bidding produces much healthier results. Switching early forces the algorithm to learn without data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"akilli_teklif_icin_kac_donusum_gerekir\"><\/span>How many conversions does smart bidding need?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google does not publish an official floor, but the strategy needs a steady flow to find patterns. In practice, a campaign with single-digit monthly conversions gets erratic results from smart bidding. Consistency matters as much as the total: a campaign receiving a similar number of conversions each week learns far better than one that gets a batch once a month. If data is insufficient, it is the conversion definition that should be reviewed, not the strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"hedef_ebm_mi_hedef_roas_mi_kullanmaliyim\"><\/span>Should I use Target CPA or Target ROAS?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If value per customer is roughly similar, Target CPA is more suitable; service businesses and single-price products fall into this group. If basket value varies across a wide range, Target ROAS is the right tool, because the system aims at valuable conversions rather than cheap ones. But for Target ROAS to work, conversion value has to be sent to the platform. If no value is sent, the strategy appears to run but has nothing to optimise on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ogrenme_donemi_ne_kadar_surer\"><\/span>How long does the learning period last?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Usually between one and two weeks, but the duration is set by conversion volume, not the calendar. A campaign with many weekly conversions settles in a few days, while the process takes longer in a low-volume campaign. Changing the bid target, budget or targeting during this period resets learning and the clock starts again. Impatience is the most expensive decision made during a learning period.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"teklif_stratejisini_degistirmek_gecmis_veriyi_siler_mi\"><\/span>Does changing the bidding strategy delete historical data?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign's historical performance data is not deleted and continues to appear in reports. However, the new strategy does not inherit the optimisation history of the previous one; it goes through its own learning process from the start. That is why accounts that change strategy often stay permanently in learning and never see the true performance of any strategy. If a change is to be made, the reason should be clear and enough time allowed to see the result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"manuel_teklif_artik_tamamen_gereksiz_mi\"><\/span>Is manual bidding completely obsolete now?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No, but its range has narrowed. Manual CPC still makes sense for a controlled start on new campaigns and for predictability in accounts with very limited budgets. On the other hand, managing bids by hand in accounts with hundreds of keywords and many campaigns takes time and keeps you from Google's real-time signals. If you want a middle path, Enhanced CPC alongside manual bidding is a reasonable rung.<\/p>","protected":false},"excerpt":{"rendered":"<p>Smart bidding is not a bad choice \u2014 it can be an early one. Here is which strategy works at which data level, and how to make the switch.<\/p>","protected":false},"author":3,"featured_media":12834,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Google Ads Teklif Stratejileri: Hangisi Ne Zaman Kullan\u0131l\u0131r","rank_math_description":"Hedef EBM, Hedef ROAS, Maksimum D\u00f6n\u00fc\u015f\u00fcm ve manuel TBM kar\u015f\u0131la\u015ft\u0131rmas\u0131. Hangi teklif stratejisi hangi veri seviyesinde \u00e7al\u0131\u015f\u0131r, ge\u00e7i\u015f nas\u0131l yap\u0131l\u0131r?","rank_math_focus_keyword":"google ads teklif stratejileri,ak\u0131ll\u0131 teklif,hedef cpa"},"categories":[8],"tags":[],"class_list":["post-12835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/posts\/12835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=12835"}],"version-history":[{"count":3,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/posts\/12835\/revisions"}],"predecessor-version":[{"id":12908,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/posts\/12835\/revisions\/12908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media\/12834"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=12835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/categories?post=12835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/tags?post=12835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}