{"id":12637,"date":"2026-09-19T04:14:11","date_gmt":"2026-09-19T01:14:11","guid":{"rendered":"https:\/\/brandaft.com\/?p=12637"},"modified":"2026-09-19T13:14:56","modified_gmt":"2026-09-19T10:14:56","slug":"website-audit-checklist","status":"publish","type":"post","link":"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/","title":{"rendered":"How to Analyze a Website: A 5-Layer Website Audit Checklist"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u201cWe had our website analyzed and got a score of 87. But the phone still isn\u2019t ringing.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hear this all the time. The score is fine. But the question is wrong. A website analysis doesn\u2019t end with a single grade from a tool; it means reading crawlability, speed, user experience, the conversion path and the measurement setup together, and then ranking which problem is actually costing you money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The numbers show why this distinction matters. According to HTTP Archive data, in 2024 only <strong>43%<\/strong> of mobile websites passed all three Core Web Vitals metrics; on desktop the figure <strong>was 54%<\/strong> (<a href=\"https:\/\/almanac.httparchive.org\/en\/2024\/performance\" target=\"_blank\" rel=\"noopener\">HTTP Archive Web Almanac, 2024<\/a>). And in a study commissioned by Google and conducted by Deloitte, a <strong>0.1-second<\/strong> improvement in mobile site speed lifted retail conversion rates <strong>by 8.4%<\/strong> (<a href=\"https:\/\/web.dev\/case-studies\/milliseconds-make-millions\" target=\"_blank\" rel=\"noopener\">web.dev, Milliseconds Make Millions<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So speed is not a technical detail. It is a line item that goes straight to revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we\u2019ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why a website analysis goes further than an SEO check<\/li><li>Where to start the analysis<\/li><li>What to check in each of the five layers, and with which tools<\/li><li>How to prioritize findings by impact and effort<\/li><li>When an automated report is enough and when you need an expert diagnosis<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At Brandaft, we read why websites don\u2019t rank and why they don\u2019t sell. We are an Istanbul-based <a href=\"https:\/\/brandaft.com\/en\/seo-agency\/\">SEO agency<\/a>. When we look at a site, our first question isn\u2019t \u201cwhat\u2019s the score?\u201d but \u201cwhich problem, once solved, will make the biggest difference?\u201d That is what producing decisions instead of reports means.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #4877bd;color:#4877bd\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4877bd;color:#4877bd\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#web_sitesi_analizi_nedir_ve_neden_yalnizca_seo_kontrolu_degildir\" >What Is a Website Analysis? (And Why It\u2019s Not Just an SEO Check)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#web_site_analizine_nereden_baslanir_once_hedef_sonra_arac\" >Where Do You Start a Website Audit? Goal First, Tools Second<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#1_katman_google_sayfalarinizi_tarayip_dizine_alabiliyor_mu\" >Layer 1: Can Google Crawl and Index Your Pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#2_katman_site_hizi_hangi_olcutle_okunur\" >Layer 2: Which Metrics Should You Use to Measure Site Speed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#3_katman_ziyaretci_aradigini_buluyor_mu_kullanici_deneyimi\" >Layer 3: Do Visitors Find What They Came For? (User Experience)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#4_katman_trafik_neden_musteriye_donmuyor\" >Layer 4: Why Isn\u2019t Your Traffic Turning Into Customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#5_katman_olcum_dogru_kurulmadan_hangi_veriye_guveneceksiniz\" >Layer 5: Which Data Can You Trust If Tracking Isn\u2019t Set Up Correctly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#web_sitesi_analizi_bulgulari_nasil_onceliklendirilir_asil_is_burada_baslar\" >How Do You Prioritize Website Audit Findings? (Where the Real Work Begins)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#web_sitesi_analizi_ile_ilgili_sikca_sorulan_sorular\" >Frequently Asked Questions About Website Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#web_site_analizi_ucretsiz_yapilabilir_mi\" >Can you analyze a website for free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#web_sitesi_analizi_ne_kadar_surer\" >How long does a website analysis take?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#seo_analizi_ile_web_sitesi_analizi_ayni_sey_mi\" >Is an SEO audit the same as a website analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#site_analizi_icin_hangi_araclar_kullanilir\" >What tools are used for a website audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#web_sitesi_analizi_ne_siklikla_yapilmali\" >How often should you audit your website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#analiz_puanim_yuksek_sitem_neden_siralanmiyor\" >My audit score is high, so why isn\u2019t my site ranking?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/brandaft.com\/en\/web-sitesi-analizi\/#sonuc_puan_degil_oncelik_sirasi\" >Conclusion: Not a Score, but an Order of Priorities<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web_sitesi_analizi_nedir_ve_neden_yalnizca_seo_kontrolu_degildir\"><\/span>What Is a Website Analysis? (And Why It\u2019s Not Just an SEO Check)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website analysis is an audit that evaluates a site\u2019s technical health, speed, user experience, conversion performance and measurement accuracy together. The goal isn\u2019t to produce a list of errors; it\u2019s to find out why the site isn\u2019t reaching its business goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An SEO check is one part of this work. It focuses on search engine signals such as meta tags, heading structure, keyword usage and links. A website analysis takes a step back and asks: what happens after a visitor lands on the site?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A website analysis maps the problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An SEO check examines one region of that map.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The distinction matters in practice. On a site where search traffic is growing but forms aren\u2019t coming in, the problem usually isn\u2019t SEO. The reverse is also true: if a perfectly designed page isn\u2019t indexed, conversion optimization reaches no one. In the next section, we look at the order in which to run the analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web_site_analizine_nereden_baslanir_once_hedef_sonra_arac\"><\/span>Where Do You Start a Website Audit? Goal First, Tools Second<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t start by opening a tool. First, write down in one sentence what the site exists for: is it collecting quote requests, selling products, booking appointments? That sentence is the yardstick that tells you which findings matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then gather the data you already have. Search Console shows the search side, GA4 shows visitor behavior and PageSpeed Insights shows speed. A decision made without looking at all three together is only half a decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Order matters too. Speeding up a page that isn\u2019t crawled is wasted effort; optimizing a form you don\u2019t measure is work whose result you\u2019ll never see. That\u2019s why we recommend reading the five layers below from top to bottom. The first layer is the foundation: can Google see your pages?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_katman_google_sayfalarinizi_tarayip_dizine_alabiliyor_mu\"><\/span>Layer 1: Can Google Crawl and Index Your Pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first checkpoint for technical health is the Page indexing report in Search Console (<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7440203\" target=\"_blank\" rel=\"noopener\">Google Search Console Help<\/a>). It shows which pages are indexed and why the others were left out. If the \u201cCrawled \u2013 currently not indexed\u201d row is crowded, the problem may lie in content quality or site structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main things to check in this layer: Is robots.txt blocking important sections? Is the sitemap up to date? Do canonical tags point to the right page? Are there pages returning 404s or redirect chains? We cover how to run these checks <a href=\"https:\/\/brandaft.com\/teknik-seo-nedir\/\">in our technical SEO guide<\/a> in detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pattern we see most often in the field: redirects forgotten after a site redesign and incorrect canonical tags. In a tool report they look like minor warnings, but they quietly erode the site\u2019s visibility. <a href=\"https:\/\/brandaft.com\/teknik-seo-hatalari\/\">The most common technical SEO errors<\/a> are collected in a separate article. If the foundation is solid, you can move on to the second layer: speed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_katman_site_hizi_hangi_olcutle_okunur\"><\/span>Layer 2: Which Metrics Should You Use to Measure Site Speed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Measuring speed with the question \u201chow many seconds does the page take to load?\u201d falls short. Google reads user experience through three Core Web Vitals metrics and publishes the thresholds it considers good: LCP (Largest Contentful Paint) of 2.5 seconds or less, INP (Interaction to Next Paint) of 200 milliseconds or less, and CLS (Cumulative Layout Shift) of 0.1 or less. These thresholds are assessed at the 75th percentile of page loads (<a href=\"https:\/\/web.dev\/articles\/vitals\" target=\"_blank\" rel=\"noopener\">web.dev, Web Vitals<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a> shows these metrics from two different sources: field data from real users and a lab test. Prioritize field data when making decisions. A page with a lab score of 95 whose field data says \u201cfailed\u201d is slow for your real visitors. On mobile, only 59% of websites reach a good LCP score (<a href=\"https:\/\/almanac.httparchive.org\/en\/2024\/performance\" target=\"_blank\" rel=\"noopener\">HTTP Archive Web Almanac, 2024<\/a>); it\u2019s most likely the first metric you\u2019ll need to look at.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An honest note is needed here. Google states clearly that good Core Web Vitals results don\u2019t guarantee top rankings and that search results always try to show the most relevant content (<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\" target=\"_blank\" rel=\"noopener\">Google Search Central<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speed is not a ranking guarantee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But slowness loses you the visitors you\u2019ve already won.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fast site is useless if it doesn\u2019t take users to what they\u2019re looking for. That\u2019s what we look at in the third layer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_katman_ziyaretci_aradigini_buluyor_mu_kullanici_deneyimi\"><\/span>Layer 3: Do Visitors Find What They Came For? (User Experience)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a user experience analysis, the question is simple: with what intent did the visitor land on this page, and how many clicks does it take to reach it? The fastest way to find out is to open your five highest-traffic landing pages and look at them through a stranger\u2019s eyes. Is the main message visible above the fold? Does the menu open on mobile? Does the form ask for more fields than it needs?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heatmap and session recording tools back up this observation with data. Areas users try to click that aren\u2019t links, scrolling that stops halfway down the page, a form field where people give up: each of these is a friction point.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/brandaft.com\/wp-content\/uploads\/2026\/09\/web-sitesi-analizi-blog_body-1.webp\" alt=\"A marketing team reviews user flows and page wireframes together at a table as part of a website analysis.\" title=\"\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The common mistake in this layer is judging the design by taste. \u201cThe page looks nice\u201d is not a finding. A finding is: \u201cOn mobile, the quote button sits on the second screen, and a large share of visitors never scroll that far.\u201d The second turns into a decision; the first doesn\u2019t. Once the friction points are identified, the next question is more direct: why isn\u2019t traffic turning into customers?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_katman_trafik_neden_musteriye_donmuyor\"><\/span>Layer 4: Why Isn\u2019t Your Traffic Turning Into Customers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A conversion analysis follows the path to the site\u2019s business goal step by step. On a site that collects quote requests, that path usually looks like this: landing page, service page, form, thank-you page. Seeing how many people stay and how many leave at each step shows where the problem is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic \u2260 demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If visitor numbers are rising while demand stays flat, the problem most likely isn\u2019t the traffic itself but the path. Visitors arriving with the wrong intent, an unclear offer, missing trust signals or a long form are the four causes we see most often. We walk through this diagnosis step by step in our <a href=\"https:\/\/brandaft.com\/en\/website-traffic-but-no-sales\/\">website traffic but no sales<\/a> article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speed shows up again in this layer. According to the study mentioned in the introduction, a 0.1-second improvement in mobile speed increased conversion rates by 8.4% in retail and 10.1% on travel sites (<a href=\"https:\/\/web.dev\/case-studies\/milliseconds-make-millions\" target=\"_blank\" rel=\"noopener\">web.dev, Milliseconds Make Millions<\/a>). When you work on a conversion problem, put the findings from the second layer back on the table. But all of these calculations rest on the assumption that measurement is correct. The last layer tests that assumption.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_katman_olcum_dogru_kurulmadan_hangi_veriye_guveneceksiniz\"><\/span>Layer 5: Which Data Can You Trust If Tracking Isn\u2019t Set Up Correctly?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Measurement is the most frequently skipped layer of an analysis. Events marked as key events in GA4 are the source of everything that appears as a \u201cconversion\u201d in your reports (<a href=\"https:\/\/support.google.com\/analytics\/answer\/13128484\" target=\"_blank\" rel=\"noopener\">Google Analytics Help<\/a>). If the wrong event is marked, the whole report answers the wrong question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An example from our own website: most of the events counted as form submissions in GA4 weren\u2019t real quote forms, but forms from the free tools on the site. The number looked good, but it didn\u2019t reflect real demand. In this layer, check: does each form submission trigger exactly one event? Are WhatsApp and phone clicks tracked? Is data lost entirely when cookie consent is declined? For the last question, <a href=\"https:\/\/brandaft.com\/consent-mode-v2-cerezsiz-donusum-olcumu\/\">cookieless conversion tracking with Consent Mode v2<\/a> is covered separately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once measurement is fixed, you\u2019ll have a reliable list of findings. Now that list needs to be turned into decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web_sitesi_analizi_bulgulari_nasil_onceliklendirilir_asil_is_burada_baslar\"><\/span>How Do You Prioritize Website Audit Findings? (Where the Real Work Begins)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By the end of the five layers, you\u2019ll have dozens of findings. Trying to fix them all at once means finishing none of them. Ask two questions about each finding: if it\u2019s solved, how big is the impact on the business goal, and how much effort does it take? Findings with high impact and low effort go to the top of the list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/brandaft.com\/wp-content\/uploads\/2026\/09\/website-audit-checklist-en.png\" alt=\"Website audit checklist: crawling, indexing, Core Web Vitals, mobile experience, conversion path and measurement checks.\" title=\"\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Automated tools do the first half of this work quickly. Brandaft\u2019s <a href=\"https:\/\/brandaft.com\/en\/seo-analysis\/\">free website analysis tool<\/a> scans meta tags, page speed, robots.txt and the sitemap in seconds. But a tool tells you that something is missing; it doesn\u2019t tell you which gap actually makes a difference in your industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tool tells you what\u2019s missing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diagnosis tells you what comes first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making that distinction requires someone to sit down and look at your site, your competitors and the search results. <a href=\"https:\/\/brandaft.com\/en\/seo-diagnostic-report\/\">In our SEO diagnostic report,<\/a> that\u2019s exactly what we do: rank the reasons holding you back by importance and turn them into a prioritized ten-item to-do list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web_sitesi_analizi_ile_ilgili_sikca_sorulan_sorular\"><\/span>Frequently Asked Questions About Website Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web_site_analizi_ucretsiz_yapilabilir_mi\"><\/span>Can you analyze a website for free?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, most of the basic checks can be done with free tools. Search Console shows index and search data, PageSpeed Insights shows speed metrics and GA4 shows visitor behavior, all for free. Brandaft\u2019s website analysis tool also scans meta tags, speed, robots.txt and the sitemap at no cost. The limit of free tools is that they don\u2019t prioritize the findings for your industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web_sitesi_analizi_ne_kadar_surer\"><\/span>How long does a website analysis take?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An automated scan returns results within a few minutes. An analysis that covers all five layers, interprets the data and prioritizes it takes a few days, depending on the size of the site. Our diagnostic report is delivered within three business days. What determines the timeline isn\u2019t the tool; it\u2019s turning the findings into decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"seo_analizi_ile_web_sitesi_analizi_ayni_sey_mi\"><\/span>Is an SEO audit the same as a website analysis?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No, an SEO audit is one part of a website analysis. The SEO side focuses on search engine signals, meaning meta tags, content structure and links. A website analysis also examines speed, user experience, the conversion path and measurement accuracy. On a site that gets traffic but doesn\u2019t generate leads, the problem usually lies in the layers beyond SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"site_analizi_icin_hangi_araclar_kullanilir\"><\/span>What tools are used for a website audit?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The core set is Google Search Console, Google Analytics 4 and PageSpeed Insights. For large sites, crawlers such as Screaming Frog are added for technical crawling, along with heatmap and session recording tools for user experience. More important than which tool you pick is reading their data together. A single tool\u2019s score isn\u2019t enough to make a decision about the whole site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"web_sitesi_analizi_ne_siklikla_yapilmali\"><\/span>How often should you audit your website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Run a full analysis at least once a year, and always after a site redesign or a major design change. Checking Search Console and GA4 data monthly in between helps you catch problems before they grow. Speed metrics should be checked after theme, plugin or code updates. The measurement layer should be retested whenever a new form or checkout step is added.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"analiz_puanim_yuksek_sitem_neden_siralanmiyor\"><\/span>My audit score is high, so why isn\u2019t my site ranking?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because an audit score measures only part of what drives rankings. Google states that even good Core Web Vitals results don\u2019t guarantee top rankings and that the most relevant content always comes first. Rankings are usually decided by content depth, match with search intent and the authority gap versus competitors. Seeing that gap requires examining your site alongside your competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sonuc_puan_degil_oncelik_sirasi\"><\/span>Conclusion: Not a Score, but an Order of Priorities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website analysis isn\u2019t about glancing at a tool\u2019s grade and feeling reassured. It\u2019s about reading the crawlability, speed, user experience, conversion and measurement layers together and deciding which problem to solve first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A score shows you where you stand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An order of priorities shows you what to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways to see where your site stands: an automated report shows the gaps right away, while a full diagnosis tells you which one to fix first. <a href=\"https:\/\/brandaft.com\/en\/seo-analysis-form\/\">On our free SEO report page,<\/a> choose the one that fits you.<\/p>","protected":false},"excerpt":{"rendered":"<p>A website analysis is more than a score. Here is how to read technical health, speed, UX, conversion and measurement in 5 layers and rank what you find.<\/p>","protected":false},"author":6,"featured_media":12634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Web Sitesi Analizi Nas\u0131l Yap\u0131l\u0131r? 5 Katmanl\u0131 Kontrol Listesi","rank_math_description":"Web site analizi puandan ibaret de\u011fil. Teknik sa\u011fl\u0131k, h\u0131z, UX, d\u00f6n\u00fc\u015f\u00fcm ve \u00f6l\u00e7\u00fcm\u00fc 5 katmanda okuyup bulgular\u0131 do\u011fru s\u0131raya koyman\u0131n yolunu anlat\u0131yoruz.","rank_math_focus_keyword":"web sitesi analizi"},"categories":[116],"tags":[],"class_list":["post-12637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/posts\/12637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=12637"}],"version-history":[{"count":3,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/posts\/12637\/revisions"}],"predecessor-version":[{"id":12651,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/posts\/12637\/revisions\/12651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media\/12634"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=12637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/categories?post=12637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/tags?post=12637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}