<\/span><\/h2>\n\n\n\n\u0130yi bir s\u00f6zle\u015fme, ilk \u00fc\u00e7 ayda kendini g\u00f6sterir. A\u015fa\u011f\u0131daki ritim, bizim \u00e7al\u0131\u015fma modelimizin s\u00f6zle\u015fmeye yans\u0131yan h\u00e2lidir ve m\u00fczakere s\u0131ras\u0131nda ajanstan benzer bir takvim istemenizi \u00f6neririz.<\/p>\n\n\n\n
0-30 g\u00fcn \u2014 te\u015fhis ve kurulum.<\/strong> Teknik tarama, mevcut durum analizi, f\u0131rsat haritas\u0131, \u00f6l\u00e7\u00fcm altyap\u0131s\u0131n\u0131n kurulumu ve eri\u015fimlerin devri. Bu ay\u0131n \u00e7\u0131kt\u0131s\u0131 bir rapor de\u011fil, \u00f6nceliklendirilmi\u015f bir yol haritas\u0131d\u0131r. Eri\u015fimler bu ay tamamlanmad\u0131ysa s\u00f6zle\u015fmenin m\u00fclkiyet maddesi k\u00e2\u011f\u0131t \u00fcst\u00fcnde kalm\u0131\u015f demektir.<\/p>\n\n\n\n31-60 g\u00fcn \u2014 ilk uygulama dalgas\u0131.<\/strong> \u00d6nceliklendirmede \u00fcste \u00e7\u0131kan i\u015fler yap\u0131l\u0131r, ilk i\u00e7erikler ve d\u00fczeltmeler yay\u0131na al\u0131n\u0131r, ilk tam raporlama d\u00f6ng\u00fcs\u00fc \u00e7al\u0131\u015f\u0131r. Bu ay\u0131n sonunda raporda \u201cne yapt\u0131k \/ ne oldu \/ s\u0131radaki hipotez\u201d \u00fc\u00e7l\u00fcs\u00fcn\u00fc g\u00f6remiyorsan\u0131z, raporlama maddesi i\u015flemiyor demektir.<\/p>\n\n\n\n61-90 g\u00fcn \u2014 ilk revizyon.<\/strong> Hipotezlerin hangisinin tuttu\u011funa bak\u0131l\u0131r, plan g\u00fcncellenir, kapsamda de\u011fi\u015fiklik gerekiyorsa yaz\u0131l\u0131 olarak revize edilir. S\u00f6zle\u015fmenin revizyon d\u00f6ng\u00fcs\u00fc maddesi tam olarak bunun i\u00e7in vard\u0131r: plan\u0131n de\u011fi\u015fmesi ba\u015far\u0131s\u0131zl\u0131k de\u011fil, \u00f6l\u00e7\u00fcm\u00fcn i\u015fledi\u011finin g\u00f6stergesidir.<\/p>\n\n\n\n\u0130lk doksan g\u00fcn, s\u00f6zle\u015fmenin denetimidir. \/ Sonraki aylar, \u00e7al\u0131\u015fman\u0131n kendisidir.<\/p>\n\n\n\n
<\/span>Dijital Pazarlama Ajans\u0131 S\u00f6zle\u015fmesi ile \u0130lgili S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n\n\n\n<\/span>Dijital pazarlama ajans\u0131 s\u00f6zle\u015fmesi ka\u00e7 ayl\u0131k olmal\u0131?<\/span><\/h3>\n\n\n\nSabit bir do\u011fru s\u00fcre yok; do\u011fru olan \u00e7\u0131k\u0131\u015f hakk\u0131n\u0131n korunmas\u0131d\u0131r. \u00c7al\u0131\u015fman\u0131n etkisi k\u00fcm\u00fclatif oldu\u011fu i\u00e7in ili\u015fkinin uzun s\u00fcrmesi beklenir, ancak bunun s\u00f6zle\u015fmeyle zorlanmas\u0131 gerekmez. Biz ayl\u0131k y\u00fcr\u00fcyen ve diledi\u011finiz zaman sonland\u0131rabilece\u011finiz bir model kullan\u0131yoruz; taahh\u00fct s\u00fcresi yerine ihbar s\u00fcresi ve devir plan\u0131 yaz\u0131l\u0131 oldu\u011funda iki taraf da korunmu\u015f olur.<\/p>\n\n\n\n
<\/span>Ajans s\u00f6zle\u015fmesinde s\u0131ralama garantisi istenebilir mi?<\/span><\/h3>\n\n\n\n\u0130stenebilir ama al\u0131nmamal\u0131d\u0131r. Google, hi\u00e7 kimsenin birinci s\u0131ray\u0131 garanti edemeyece\u011fini ve s\u0131ralama garantisi verenlerden ka\u00e7\u0131n\u0131lmas\u0131 gerekti\u011fini kendi dok\u00fcmantasyonunda a\u00e7\u0131k\u00e7a yaz\u0131yor. Garanti veren bir metin genellikle ya rekabeti olmayan sorgular \u00fczerinden tan\u0131m\u0131 daralt\u0131r ya da riskli y\u00f6ntemlere dayan\u0131r. S\u00f6zle\u015fmede aranmas\u0131 gereken \u015fey sonu\u00e7 garantisi de\u011fil, denetlenebilir i\u015fleyi\u015f taahh\u00fcd\u00fcd\u00fcr.<\/p>\n\n\n\n
<\/span>Reklam hesab\u0131 ajans\u0131n ad\u0131na a\u00e7\u0131l\u0131rsa ne olur?<\/span><\/h3>\n\n\n\nGe\u00e7mi\u015f performans verisine, d\u00f6n\u00fc\u015f\u00fcm ge\u00e7mi\u015fine ve \u00f6\u011frenme birikimine eri\u015fiminizi kaybetme riski do\u011far. Google Ads\u2019te m\u00fc\u015fteri hesab\u0131n\u0131n tek bir sahibi olabilir ve sahiplik y\u00f6netici hesaplar\u0131 aras\u0131nda ge\u00e7i\u015flidir; hesap sizin kurumsal kimli\u011finizle a\u00e7\u0131ld\u0131\u011f\u0131nda ajans yaln\u0131zca y\u00f6netici eri\u015fimiyle \u00e7al\u0131\u015f\u0131r. S\u00f6zle\u015fmeye \u201creklam hesaplar\u0131 m\u00fc\u015fteri ad\u0131na a\u00e7\u0131l\u0131r\u201d c\u00fcmlesini eklemek bu riski ba\u015ftan kald\u0131r\u0131r.<\/p>\n\n\n\n