{"id":11343,"date":"2026-02-08T00:21:13","date_gmt":"2026-02-07T21:21:13","guid":{"rendered":"https:\/\/brandaft.com\/?p=11343"},"modified":"2026-08-26T15:44:55","modified_gmt":"2026-08-26T12:44:55","slug":"website-redesign-seo","status":"publish","type":"post","link":"https:\/\/brandaft.com\/en\/web-sitesi-yenilerken-seo-kaybi-nasil-onlenir\/","title":{"rendered":"How Do You Prevent SEO Loss During a Website Redesign?"},"content":{"rendered":"

SEO loss during a website redesign usually doesn\u2019t stem from the design changing; it is uncontrolled changes to the URL structure, content, internal links, redirects, and indexing signals<\/strong> that cause it. Even if the new site is better visually and technically, organic traffic and rankings can suffer if the signals Google associates with the existing pages aren\u2019t properly preserved.<\/p>\n\n\n\n

To prevent SEO loss, current performance should be recorded before the redesign, valuable pages identified, old and new URLs matched, the necessary 301 redirects<\/strong> prepared, and traffic-driving content preserved. Before the new site goes live, technical elements such as canonical, robots.txt, sitemap, internal links, JavaScript rendering, and Core Web Vitals should also be checked.<\/p>\n\n\n\n

At Brandaft, bringing a professional SEO agency<\/a><\/strong> perspective, we approach website redesign projects not merely as a design change but as a controlled process in which existing organic visibility must be preserved. In this guide, we\u2019ll walk through the steps to follow to prevent SEO loss, from before the redesign through launch and the first 30 days of monitoring,<\/strong> in sequence.<\/p>\n\n\n\n

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