{"id":8949,"date":"2025-07-08T04:07:43","date_gmt":"2025-07-08T01:07:43","guid":{"rendered":"https:\/\/brandaft.com\/?post_type=case_study&#038;p=8949"},"modified":"2025-07-08T04:08:27","modified_gmt":"2025-07-08T01:08:27","slug":"istanbul-sifa-hastanesi-seo-case-study-dijital-donusumde-%92-trafik-artisi-ve-surdurulebilir-basari","status":"publish","type":"case_study","link":"https:\/\/brandaft.com\/en\/case-study\/istanbul-sifa-hastanesi-seo-case-study-dijital-donusumde-%92-trafik-artisi-ve-surdurulebilir-basari\/","title":{"rendered":"\u0130stanbul \u015eifa Hastanesi SEO Case Study: Dijital D\u00f6n\u00fc\u015f\u00fcmde %92 Trafik Art\u0131\u015f\u0131 ve S\u00fcrd\u00fcr\u00fclebilir Ba\u015far\u0131"},"content":{"rendered":"\n<p><strong>M\u00fc\u015fteri:<\/strong> \u015eifa Hastanesi<br><strong>Lokasyon:<\/strong> \u0130stanbul<br><strong>Sekt\u00f6r:<\/strong> Sa\u011fl\u0131k<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Proje Ba\u015flang\u0131c\u0131: Dijitalde Kay\u0131p Potansiyel<\/h3>\n\n\n\n<p>\u0130stanbul\u2019daki \u015eifa Hastanesi, g\u00fc\u00e7l\u00fc fiziki kapasitesine ve hasta memnuniyetine ra\u011fmen dijitalde arad\u0131\u011f\u0131n\u0131 bulam\u0131yordu. Eski web sitesi \u201ckurum tan\u0131t\u0131m bro\u015f\u00fcr\u00fc\u201d gibi \u00e7al\u0131\u015f\u0131yor, yeni hasta kazan\u0131m\u0131nda anlaml\u0131 bir rol oynam\u0131yordu. Hastalar online randevu almakta zorlan\u0131yor, bilgiye ula\u015fmak i\u00e7in telefon trafi\u011fine mahk\u00fbm kal\u0131yordu.<br>Rakip hastaneler dijitalde h\u0131zla \u00f6ne \u00e7\u0131karken, \u015eifa Hastanesi\u2019nin web sitesi ise Google\u2019\u0131n ilk sayfas\u0131nda nadiren yer al\u0131yor, hasta aramalar\u0131nda g\u00f6r\u00fcnm\u00fcyordu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hedef: Sa\u011fl\u0131kta Dijital Bir D\u00f6n\u00fc\u015f\u00fcm Ba\u015flatmak<\/h3>\n\n\n\n<p>Hedefimiz, \u015eifa Hastanesi\u2019nin online platformunu sadece bir \u201cweb sitesi\u201d olmaktan \u00e7\u0131kar\u0131p, hastalara yol g\u00f6steren ve g\u00fcven veren bir sa\u011fl\u0131k rehberine d\u00f6n\u00fc\u015ft\u00fcrmekti. Hem hasta deneyimini hem de arama motorlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc birlikte g\u00fc\u00e7lendirmek ana stratejiydi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ad\u0131m Ad\u0131m Dijital D\u00f6n\u00fc\u015f\u00fcm<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Ger\u00e7ek Hasta Yolculu\u011fu Analizi<\/h4>\n\n\n\n<p>Sadece rakiplerin de\u011fil, hastalar\u0131n ger\u00e7ek arama niyetlerini ve ihtiya\u00e7lar\u0131n\u0131 anlamak i\u00e7in hasta formlar\u0131n\u0131, \u00e7a\u011fr\u0131 kay\u0131tlar\u0131n\u0131 ve Google arama verilerini analiz ettik. \u0130nsanlar\u0131n \u201cen iyi kad\u0131n do\u011fum uzman\u0131\u201d, \u201cacil kardiyoloji\u201d, \u201cSGK anla\u015fmal\u0131 hastane\u201d, \u201cgece a\u00e7\u0131k laboratuvar\u201d gibi ger\u00e7ek sorular\u0131n\u0131 inceledik. Hastalar\u0131n \u00e7ekindi\u011fi veya cevaps\u0131z kalan alanlar\u0131 tespit ettik.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Web Sitesinde Tam Yenileme<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kurumsal renkler, hastaneye \u00f6zel foto\u011fraf \u00e7ekimleri ve kullan\u0131c\u0131 dostu ikonlarla yeni bir aray\u00fcz tasarland\u0131.<\/li>\n\n\n\n<li>Her bran\u015f ve doktor i\u00e7in \u00f6zg\u00fcn profil ve bilgi sayfalar\u0131 haz\u0131rland\u0131.<\/li>\n\n\n\n<li>Mobilde kolay randevu, WhatsApp\u2019la h\u0131zl\u0131 ileti\u015fim ve acil durumlar i\u00e7in tek t\u0131kla \u00e7a\u011fr\u0131 gibi yeni fonksiyonlar eklendi.<\/li>\n\n\n\n<li>\u00d6zellikle \u201cyabanc\u0131 hastalar\u201d i\u00e7in \u0130ngilizce ve Arap\u00e7a i\u00e7eriklerle \u00e7ok dilli yap\u0131 olu\u015fturuldu.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u0130\u00e7erik ve G\u00fcven Optimizasyonu<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alan\u0131nda tan\u0131nan hekimler taraf\u0131ndan yaz\u0131lm\u0131\u015f, hastalar\u0131n kafas\u0131ndaki \u201ctedavi nas\u0131l ilerler?\u201d, \u201changi durumda doktora gitmeliyim?\u201d gibi temel sorular\u0131 yan\u0131tlayan makaleler \u00fcretildi.<\/li>\n\n\n\n<li>Hasta hik\u00e2yelerine ve klinik vaka \u00f6rneklerine yer verilerek sadece t\u0131klama de\u011fil, ger\u00e7ek g\u00fcven olu\u015fturuldu.<\/li>\n\n\n\n<li>S\u0131k\u00e7a sorulan sorular, interaktif bilgi kutular\u0131 ve h\u0131zl\u0131 ileti\u015fim formu gibi pratik \u00e7\u00f6z\u00fcmler eklendi.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. SEO ve Dijital PR<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c\u0130stanbul \u00f6zel hastane fiyatlar\u0131\u201d, \u201cacil servis a\u00e7\u0131k m\u0131?\u201d, \u201ckad\u0131n do\u011fum randevu\u201d gibi y\u00fcksek hacimli, d\u00f6n\u00fc\u015f\u00fcme a\u00e7\u0131k anahtar kelimeler hedeflendi.<\/li>\n\n\n\n<li>Hastane y\u00f6netiminin ve doktorlar\u0131n kat\u0131l\u0131m\u0131yla ulusal sa\u011fl\u0131k sitelerinde makaleler ve r\u00f6portajlar yay\u0131nland\u0131.<\/li>\n\n\n\n<li>T\u0131bbi rehberler ve interaktif ara\u00e7larla farkl\u0131la\u015fan i\u00e7eriklere organik ve sekt\u00f6rel backlinkler sa\u011fland\u0131.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6l\u00e7\u00fclebilir Kazan\u0131mlar<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 ayda organik trafik <strong>%100 art\u0131\u015f<\/strong> g\u00f6sterdi; en yo\u011fun g\u00fcnlerde ziyaret\u00e7i say\u0131s\u0131 49.000\u2019i a\u015ft\u0131.<\/li>\n\n\n\n<li>Randevu ba\u015fvurular\u0131nda <strong>%53\u2019l\u00fck y\u00fckseli\u015f<\/strong> ve \u00e7a\u011fr\u0131 merkezine gelen \u201cinternet kaynakl\u0131\u201d ba\u015fvurularda iki kat art\u0131\u015f sa\u011fland\u0131.<\/li>\n\n\n\n<li>\u201c\u0130stanbul hastane tavsiye\u201d, \u201cjinekolog randevu\u201d, \u201cacil laboratuvar\u201d gibi lokal anahtar kelimelerde ilk sayfa ba\u015far\u0131s\u0131 kal\u0131c\u0131 hale geldi.<\/li>\n\n\n\n<li>Web \u00fczerinden al\u0131nan geri bildirimler sayesinde, kullan\u0131c\u0131 deneyimi puan\u0131 \u00f6nceki d\u00f6neme g\u00f6re %35 daha y\u00fcksek \u00f6l\u00e7\u00fcld\u00fc.<\/li>\n\n\n\n<li>Yabanc\u0131 dil i\u00e7erikleri sayesinde, T\u00fcrkiye&#8217;de ya\u015fayan yabanc\u0131 hasta taleplerinde dikkat \u00e7ekici bir art\u0131\u015f ya\u015fand\u0131.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Gelece\u011fe D\u00f6n\u00fck Dijital Sa\u011fl\u0131k Planlar\u0131<\/h3>\n\n\n\n<p>\u015eifa Hastanesi i\u00e7in bundan sonraki ad\u0131mlar aras\u0131nda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online doktor canl\u0131 yay\u0131nlar\u0131<\/strong> ve video bilgilendirme serileri ba\u015flatmak<\/li>\n\n\n\n<li>Hastalara \u00f6zel mobil uygulama ile ki\u015fiselle\u015ftirilmi\u015f sa\u011fl\u0131k takibi sunmak<\/li>\n\n\n\n<li>Dijitalde hasta memnuniyetini \u00f6l\u00e7en anl\u0131k geri bildirim ve yorum sistemlerini hayata ge\u00e7irmek<\/li>\n\n\n\n<li>Google Haritalar ve lokal SEO yat\u0131r\u0131mlar\u0131 ile \u201c\u0130stanbul\u2019da en kolay ula\u015f\u0131lan hastane\u201d pozisyonunu g\u00fc\u00e7lendirmek<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Son S\u00f6z: \u015eifa Hastanesi\u2019nde Dijital Sa\u011fl\u0131k Modeli<\/h3>\n\n\n\n<p>\u015eifa Hastanesi, dijital d\u00fcnyada \u201csadece bulunur\u201d olmaktan \u00f6teye ge\u00e7erek, sa\u011fl\u0131k arayanlar i\u00e7in interaktif ve g\u00fcvenilir bir merkez haline geldi.<br>Veri odakl\u0131 SEO, kullan\u0131c\u0131 dostu tasar\u0131m ve g\u00fcven veren i\u00e7eriklerle, dijitalde s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme modelinin m\u00fcmk\u00fcn oldu\u011funu \u0130stanbul\u2019da kan\u0131tlad\u0131.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"case_study_category":[126,130,125,127],"class_list":["post-8949","case_study","type-case_study","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study\/8949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=8949"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=8949"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_category?post=8949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}