{"id":8181,"date":"2025-05-30T18:39:45","date_gmt":"2025-05-30T15:39:45","guid":{"rendered":"https:\/\/brandaft.com\/?post_type=case_study&#038;p=8181"},"modified":"2025-05-30T18:39:53","modified_gmt":"2025-05-30T15:39:53","slug":"care-home-directory-custom-theme-and-organic-marketing-strategy","status":"publish","type":"case_study","link":"https:\/\/brandaft.com\/en\/case-study\/brandaft-huzurevi-dizini-icin-ozel-tema-gelistirip-organik-pazarlama-stratejisini-kurguladi\/","title":{"rendered":"Brandaft Built a Custom Theme and an Organic Marketing Strategy for a Care Home Directory"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Company:<\/strong> huzurevifiyatlari.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Start Date:<\/strong> 27 March 2020<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Services:<\/strong> WordPress Web Design, SEO, Content Marketing, Content Strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Starting Point:<\/strong><br>huzurevifiyatlari.com was planned as a platform listing care homes and elderly care centres in Turkey, offering price and service comparisons across the sector. While the site was still at the idea stage, it was already clear that the sector had significant search volume and competition. It needed a user-friendly design in line with its corporate identity and an architecture with SEO built in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What We Did:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preparing a WordPress site design in line with the corporate identity<\/li>\n\n\n\n<li>Defining an SEO-friendly site architecture and category structure<\/li>\n\n\n\n<li>Drawing up a detailed content and heading plan based on the keywords the target audience searches for<\/li>\n\n\n\n<li>Preparing and integrating all content before the site went live<\/li>\n\n\n\n<li>Completing technical SEO, mobile-friendliness and page speed optimisation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Our Contributions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adding content optimised for relevant, high-volume, competitive sector keywords<\/li>\n\n\n\n<li>Getting every category indexed quickly through technical SEO and internal linking strategies<\/li>\n\n\n\n<li>Continuous performance monitoring and optimisation from launch onwards<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Since launch, the site has kept attracting high traffic without being hurt by a single Google update<\/li>\n\n\n\n<li>It has held its first-page positions for the most competitive keywords in the sector<\/li>\n\n\n\n<li>Despite being new, it quickly achieved strong organic visibility and brand awareness<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Overall Traffic Overview: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"322\" src=\"https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-search-console-1024x322.png\" alt=\"\" class=\"wp-image-8183\" title=\"\" srcset=\"https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-search-console-1024x322.png 1024w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-search-console-300x94.png 300w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-search-console-768x241.png 768w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-search-console-1536x482.png 1536w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-search-console-18x6.png 18w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-search-console.png 1567w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Average Keyword Rankings: <\/strong>All on Google\u2019s first page!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-anahtar-kelimeler-1024x448.png\" alt=\"\" class=\"wp-image-8184\" title=\"\" srcset=\"https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-anahtar-kelimeler-1024x448.png 1024w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-anahtar-kelimeler-300x131.png 300w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-anahtar-kelimeler-768x336.png 768w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-anahtar-kelimeler-1536x672.png 1536w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-anahtar-kelimeler-18x8.png 18w, https:\/\/brandaft.com\/wp-content\/uploads\/2025\/05\/huzurevifiyatlari-anahtar-kelimeler.png 1548w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"case_study_industry":[150],"case_study_category":[126,125,129],"class_list":["post-8181","case_study","type-case_study","status-publish","hentry","case_study_category-icerik-pazarlama","case_study_category-seo","case_study_category-web-tasarim","case_study_industry-saglik"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study\/8181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=8181"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=8181"}],"wp:term":[{"taxonomy":"case_study_industry","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_industry?post=8181"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_category?post=8181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}