{"id":11775,"date":"2026-04-08T01:41:54","date_gmt":"2026-04-07T22:41:54","guid":{"rendered":"https:\/\/brandaft.com\/?post_type=case_study&p=11775"},"modified":"2026-04-08T01:46:56","modified_gmt":"2026-04-07T22:46:56","slug":"psikolojik-danismanlikta-nis-odakli-buyume-psikolog-h-i-yalcin-ile-%719-organik-trafik-artisi","status":"publish","type":"case_study","link":"https:\/\/brandaft.com\/en\/case-study\/psikolojik-danismanlikta-nis-odakli-buyume-psikolog-h-i-yalcin-ile-%719-organik-trafik-artisi\/","title":{"rendered":"Psikolojik Dan\u0131\u015fmanl\u0131kta Ni\u015f Odakl\u0131 B\u00fcy\u00fcme: Psikolog H. \u0130. Yal\u00e7\u0131n ile %719 Organik Trafik Art\u0131\u015f\u0131"},"content":{"rendered":"\n

M\u00fc\u015fteri:<\/strong> Psikolog H. \u0130. Yal\u00e7\u0131n (Butik Psikoterapi Merkezi)<\/p>\n\n\n\n

Lokasyon:<\/strong> T\u00fcrkiye<\/p>\n\n\n\n

Sekt\u00f6r:<\/strong> Sa\u011fl\u0131k \/ Psikolojik Dan\u0131\u015fmanl\u0131k<\/p>\n\n\n\n

Hizmetler:<\/strong> SEO Stratejisi, \u0130\u00e7erik Pazarlamas\u0131, Anahtar Kelime Haritalama, Landing Page Optimizasyonu, Otorite \u0130n\u015fas\u0131<\/p>\n\n\n\n

1) Ba\u015flang\u0131\u00e7 Durumu: Da\u011f\u0131n\u0131k \u0130\u00e7erik ve D\u00fc\u015f\u00fck G\u00f6r\u00fcn\u00fcrl\u00fck<\/h3>\n\n\n\n

Psikolog H. \u0130. Yal\u00e7\u0131n, klinik tecr\u00fcbesi y\u00fcksek bir uzman olmas\u0131na ra\u011fmen dijital varl\u0131\u011f\u0131 bu uzmanl\u0131\u011f\u0131 yans\u0131tmaktan uzakt\u0131. Web sitesi devral\u0131nd\u0131\u011f\u0131nda kar\u015f\u0131la\u015f\u0131lan temel sorunlar \u015funlard\u0131:<\/p>\n\n\n\n

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  • Bilin\u00e7siz \u0130\u00e7erik Yap\u0131s\u0131:<\/strong> Rastgele yaz\u0131lm\u0131\u015f, SEO uyumu olmayan ve kullan\u0131c\u0131ya fayda sa\u011flamayan blog yaz\u0131lar\u0131.<\/li>\n\n\n\n
  • Landing Page Eksikli\u011fi:<\/strong> Hedeflenen terapi ekollerine ve uzmanl\u0131k alanlar\u0131na dair ikna edici kar\u015f\u0131lama sayfalar\u0131n\u0131n bulunmamas\u0131.<\/li>\n\n\n\n
  • Hedef Kitle Karma\u015fas\u0131:<\/strong> Sitenin genel bir kitleye hitap etmeye \u00e7al\u0131\u015fmas\u0131, ancak uzman\u0131n as\u0131l ni\u015fi olan “Ergen ve Aile Terapisi” alan\u0131nda g\u00f6r\u00fcn\u00fcr olmamas\u0131.<\/li>\n\n\n\n
  • D\u00fc\u015f\u00fck Otorite Alg\u0131s\u0131:<\/strong> Akademik ve pratik bilginin dijital dile d\u00f6k\u00fclememesi nedeniyle potansiyel dan\u0131\u015fanlarda g\u00fcven olu\u015fturacak bir yap\u0131 kurulamam\u0131\u015ft\u0131.<\/li>\n<\/ul>\n\n\n\n

    2) Stratejik Yakla\u015f\u0131m: “Problem Odakl\u0131 Ni\u015f Hedefleme”<\/h3>\n\n\n\n

    Brandaft olarak, genel bir sa\u011fl\u0131k sitesi olmak yerine “nokta at\u0131\u015f\u0131 \u00e7\u00f6z\u00fcmler sunan bir otorite”<\/strong> olma stratejisini benimsedik. 3 ayl\u0131k yo\u011fun bir \u00e7al\u0131\u015fma takvimiyle \u015fu ad\u0131mlar\u0131 izledik:<\/p>\n\n\n\n

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    • Problem-\u00c7\u00f6z\u00fcm E\u015fle\u015fmesi:<\/strong> Ebeveynlerin dijital d\u00fcnyada \u00e7ocuklar\u0131 ve ergenlik s\u00fcreciyle ilgili yapt\u0131\u011f\u0131 aramalar analiz edildi. “S\u0131nav kayg\u0131s\u0131”, “ergenlikte ileti\u015fim problemleri” ve “\u00e7at\u0131\u015fma y\u00f6netimi” gibi temel sorunlar stratejinin merkezine konuldu.<\/li>\n\n\n\n
    • Keyword Mapping (Anahtar Kelime Haritalama):<\/strong> Sadece y\u00fcksek hacimli kelimelere de\u011fil, “bilin\u00e7li dan\u0131\u015fan” kitlesini getirecek olan uzun kuyruklu (long-tail) ve niyet odakl\u0131 kelimelere odaklan\u0131ld\u0131.<\/li>\n\n\n\n
    • Otorite Odakl\u0131 \u0130\u00e7erik Plan\u0131:<\/strong> Psikologun alan\u0131ndaki uzmanl\u0131\u011f\u0131n\u0131 kan\u0131tlayacak, bilimsel temelli ancak ebeveynlerin kolayca anlayabilece\u011fi bir dilde 3 ayl\u0131k i\u00e7erik takvimi olu\u015fturuldu.<\/li>\n\n\n\n
    • Akademik Derinlik ve E-E-A-T Entegrasyonu<\/strong><\/li>\n\n\n\n
    • \u0130\u00e7erik \u00fcretim s\u00fcrecinde yaln\u0131zca pop\u00fcler konulara de\u011finmekle kalmad\u0131k; her bir makaleyi ve landing page metnini akademik birer referans kayna\u011f\u0131<\/strong> titizli\u011fiyle ele ald\u0131k:<\/li>\n\n\n\n
    • Bilimsel Temellendirme:<\/strong> Yaz\u0131lan i\u00e7erikler, genel ge\u00e7er tavsiyeler yerine APA (Amerikan Psikoloji Birli\u011fi)<\/strong> standartlar\u0131na ve uluslararas\u0131 hakemli dergilerde yay\u0131mlanan g\u00fcncel ara\u015ft\u0131rmalara dayand\u0131r\u0131ld\u0131.<\/li>\n\n\n\n
    • Kan\u0131tlanabilir Tez Y\u00f6netimi:<\/strong> Savunulan her psikolojik yakla\u015f\u0131m veya \u00e7\u00f6z\u00fcm \u00f6nerisi, uluslararas\u0131 yay\u0131nlardan yap\u0131lan al\u0131nt\u0131larla desteklenerek tezin do\u011frulu\u011fu bilimsel verilerle kan\u0131tland\u0131.<\/li>\n\n\n\n
    • EEAT Odakl\u0131 Otorite \u0130n\u015fas\u0131:<\/strong> Google\u2019\u0131n “Sa\u011fl\u0131k” algoritmas\u0131 i\u00e7in kritik olan uzmanl\u0131k ve g\u00fcvenilirlik sinyallerini g\u00fc\u00e7lendirmek ad\u0131na; i\u00e7eriklerde akademik at\u0131flar, vaka analizleri ve uzman g\u00f6r\u00fc\u015fleri \u00f6n plana \u00e7\u0131kar\u0131ld\u0131. Bu sayede site, sadece bir blog de\u011fil, ebeveynler i\u00e7in dijital bir “ba\u015fvuru merkezi” kimli\u011fi kazand\u0131.<\/li>\n<\/ul>\n\n\n\n

      3) Uygulama S\u00fcreci: Teknik ve \u0130\u00e7eriksel D\u00f6n\u00fc\u015f\u00fcm<\/h3>\n\n\n\n

      Stratejiyi hayata ge\u00e7irmek i\u00e7in web sitesinin mimarisi ve i\u00e7erik kalitesi e\u015f zamanl\u0131 olarak y\u00fckseltildi:<\/p>\n\n\n\n

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      • Landing Page Yap\u0131land\u0131rmas\u0131:<\/strong> Ergen Terapisi ve Aile Terapisi gibi ana hizmet kalemleri i\u00e7in d\u00f6n\u00fc\u015f\u00fcm odakl\u0131, profesyonel a\u00e7\u0131l\u0131\u015f sayfalar\u0131 tasarland\u0131.<\/li>\n\n\n\n
      • E\u011fitici \u0130\u00e7erik \u00dcretimi:<\/strong> Ebeveynlerin \u00e7ocuklar\u0131yla ya\u015fad\u0131\u011f\u0131 spesifik kriz anlar\u0131na rehberlik eden makaleler haz\u0131rland\u0131. Bu i\u00e7erikler, okuyucuda “Bu uzman beni anl\u0131yor” alg\u0131s\u0131n\u0131 yaratacak psikolojik derinlikte kurguland\u0131.<\/li>\n\n\n\n
      • Teknik SEO ve \u0130\u00e7erik Entegrasyonu:<\/strong> T\u00fcm eski i\u00e7erikler revize edildi veya silindi. Yeni i\u00e7erikler, i\u00e7 linkleme stratejisiyle uzmanl\u0131k sayfalar\u0131na y\u00f6nlendirilerek sitenin “sa\u011fl\u0131k otoritesi” (EEAT) puan\u0131 art\u0131r\u0131ld\u0131.<\/li>\n<\/ul>\n\n\n\n

        4) Sonu\u00e7lar: 3 Ayda Rekor Organik B\u00fcy\u00fcme<\/h3>\n\n\n\n

        K\u0131sa s\u00fcrede uygulanan do\u011fru strateji, hem arama motoru sonu\u00e7lar\u0131nda hem de randevu taleplerinde ola\u011fan\u00fcst\u00fc bir ivme yaratt\u0131:<\/p>\n\n\n\n

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        • Organik Trafikte %719 Art\u0131\u015f:<\/strong> Arama motorlar\u0131ndan gelen do\u011fal ziyaret\u00e7i say\u0131s\u0131 3 ay\u0131n sonunda 7 kat\u0131n \u00fczerinde b\u00fcy\u00fcd\u00fc.<\/li>\n\n\n\n
        • Genel Trafikte %388 B\u00fcy\u00fcme:<\/strong> Sitenin toplam etkile\u015fimi ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc her kanalda ivme kazand\u0131.<\/li>\n\n\n\n
        • Ayl\u0131k +10 Yeni Dan\u0131\u015fan:<\/strong> Sadece trafik art\u0131\u015f\u0131 sa\u011flanmad\u0131; bu trafik, do\u011frudan terapi talebine d\u00f6n\u00fc\u015ferek her ay ortalama 10 yeni dan\u0131\u015fan kazan\u0131m\u0131 sa\u011flad\u0131.<\/li>\n\n\n\n
        • Bilin\u00e7li Kitle Eri\u015fimi:<\/strong> Hedeflenen “bilin\u00e7li ebeveyn” segmentine ula\u015f\u0131larak, seans verimlili\u011fi ve dan\u0131\u015fan sadakati en \u00fcst seviyeye ta\u015f\u0131nd\u0131.<\/li>\n<\/ul>\n\n\n\n
          \"psikolog-h-i-yalcin-organik-buyume\"<\/figure>\n\n\n\n

          5) Sonu\u00e7: Dijitalde Uzmanl\u0131k ve G\u00fcvenin \u0130n\u015fas\u0131<\/h3>\n\n\n\n

          Psikolog H. \u0130. Yal\u00e7\u0131n projesi; karma\u015f\u0131k ve teknik g\u00f6r\u00fcnen SEO s\u00fcre\u00e7lerinin, do\u011fru bir “insan odakl\u0131 i\u00e7erik stratejisi”<\/strong> ile birle\u015fti\u011finde ne kadar h\u0131zl\u0131 sonu\u00e7 verebilece\u011fini kan\u0131tlad\u0131.<\/p>\n\n\n\n

          Brandaft olarak, butik bir terapi merkezini dijitalde otoriter bir klini\u011fe d\u00f6n\u00fc\u015ft\u00fcrerek; hem uzman\u0131n vaktini verimli kullanmas\u0131n\u0131 sa\u011flad\u0131k hem de do\u011fru hizmetin do\u011fru dan\u0131\u015fana ula\u015fmas\u0131na arac\u0131l\u0131k ettik.<\/p>\n\n\n\n

          Brandaft Dijital Pazarlama Ajans\u0131<\/strong> Veriyle Strateji Kurar, Kreatifle B\u00fcy\u00fct\u00fcr\u00fcz.<\/em><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"case_study_category":[126,125],"class_list":["post-11775","case_study","type-case_study","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study\/11775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=11775"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=11775"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_category?post=11775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}