{"id":10709,"date":"2025-12-05T03:57:34","date_gmt":"2025-12-05T00:57:34","guid":{"rendered":"https:\/\/brandaft.com\/?post_type=case_study&p=10709"},"modified":"2025-12-05T03:57:42","modified_gmt":"2025-12-05T00:57:42","slug":"b2b-ureticinin-b2cye-gecisinde-sosyal-medya-ile-%340-buyume","status":"publish","type":"case_study","link":"https:\/\/brandaft.com\/en\/case-study\/b2b-ureticinin-b2cye-gecisinde-sosyal-medya-ile-%340-buyume\/","title":{"rendered":"B2B \u00dcreticinin B2C\u2019ye Ge\u00e7i\u015finde Sosyal Medya ile %340 B\u00fcy\u00fcme"},"content":{"rendered":"\n

M\u00fc\u015fteri:<\/strong> (Anonim) End\u00fcstriyel \u00dcr\u00fcn \u00dcreticisi \u2013 B2B \u2192 B2C D\u00f6n\u00fc\u015f\u00fcm Projesi
Lokasyon:<\/strong> T\u00fcrkiye
Sekt\u00f6r:<\/strong> End\u00fcstriyel \u00dcr\u00fcnler \/ T\u00fcketiciye Y\u00f6nelik Perakende
Hizmetler:<\/strong> Sosyal Medya Y\u00f6netimi, B2C \u0130leti\u015fim Stratejisi, AI Destekli \u00dcr\u00fcn Tan\u0131t\u0131m Videolar\u0131, Dijital \u00dcr\u00fcn Kataloglar\u0131, Kreatif \u00dcretim, Meta Reklam Y\u00f6netimi, \u0130leti\u015fim Dili Tasar\u0131m\u0131<\/p>\n\n\n\n

Sekt\u00f6r\u00fcnde uzun y\u0131llard\u0131r yaln\u0131zca kurumsal m\u00fc\u015fterilere \u00fcretim yapan marka, perakende pazar\u0131na a\u00e7\u0131lmak istedi\u011finde en b\u00fcy\u00fck zorluk; kurumsal kimli\u011fini bozmadan, t\u00fcketici odakl\u0131 bir ileti\u015fim diline ge\u00e7mekti.<\/strong>
Brandaft olarak markan\u0131n dilini, tasar\u0131m hatt\u0131n\u0131 ve g\u00fcven alg\u0131s\u0131n\u0131 koruyarak<\/strong> B2C ileti\u015fimini yeniden yap\u0131land\u0131rd\u0131k.
Sonu\u00e7: 3 ay i\u00e7inde perakende kanallar\u0131ndan gelen sat\u0131\u015flar %340 artt\u0131.<\/strong><\/p>\n\n\n\n

\n\n\n\n

1) Ba\u015flang\u0131\u00e7 Durumu: G\u00fc\u00e7l\u00fc \u00dcretici, Zay\u0131f Perakende Dili<\/strong><\/h2>\n\n\n\n

Marka, \u00fcretim g\u00fcc\u00fcyle B2B pazarda tan\u0131n\u0131yordu ancak:<\/p>\n\n\n\n

    \n
  • T\u00fcketiciye hitap eden bir ileti\u015fim dili yoktu<\/li>\n\n\n\n
  • \u00dcr\u00fcnleri son kullan\u0131c\u0131ya yeterince tan\u0131t\u0131lam\u0131yordu<\/li>\n\n\n\n
  • Sosyal medya kimli\u011fi B2B a\u011f\u0131rl\u0131kl\u0131 ve dura\u011fand\u0131<\/li>\n\n\n\n
  • Reklam kreatifleri sat\u0131\u015f odakl\u0131 de\u011fildi<\/li>\n\n\n\n
  • \u00dcr\u00fcn kullan\u0131m\u0131na ve faydalar\u0131na dair i\u00e7erik bo\u015flu\u011fu vard\u0131<\/li>\n<\/ul>\n\n\n\n

    Markan\u0131n perakende potansiyeli b\u00fcy\u00fckt\u00fc \u2014 fakat t\u00fcketicinin anlayaca\u011f\u0131 g\u00f6rsel ve duygusal temas eksikti.<\/strong><\/p>\n\n\n\n

    \n\n\n\n

    2) Stratejik Yakla\u015f\u0131m: \u201cKurumsal Kimli\u011fi Bozmadan B2C\u2019ye Ge\u00e7i\u015f\u201d<\/strong><\/h2>\n\n\n\n

    Brandaft olarak \u00f6nce markan\u0131n t\u00fcm mevcut ileti\u015fimini analiz ettik ve B2B kimli\u011fi ile B2C beklentisi aras\u0131ndaki bo\u015flu\u011fu<\/strong> belirledik.<\/p>\n\n\n\n

    Geli\u015ftirdi\u011fimiz strateji \u00fc\u00e7 temel \u00fczerine kuruldu:<\/p>\n\n\n\n

    1) Net bir B2C ileti\u015fim dili<\/strong><\/h3>\n\n\n\n
      \n
    • Teknik \u00f6zellikleri sadele\u015ftiren<\/li>\n\n\n\n
    • Kullan\u0131c\u0131 faydas\u0131n\u0131 \u00f6nceleyen<\/li>\n\n\n\n
    • Perakende g\u00f6rsel haf\u0131zas\u0131yla uyumlu i\u00e7erikler<\/li>\n<\/ul>\n\n\n\n

      2) Video-first \u00fcretim modeli<\/strong><\/h3>\n\n\n\n

      Markan\u0131n elindeki foto\u011fraflar\u0131 ve \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fclerini kullanarak
      AI destekli \u00fcr\u00fcn tan\u0131t\u0131m videolar\u0131<\/strong> \u00fcrettik.
      Bu sayede:<\/p>\n\n\n\n

        \n
      • Y\u00fcksek prod\u00fcksiyon hissi<\/li>\n\n\n\n
      • Daha canl\u0131 ve modern marka imaj\u0131<\/li>\n\n\n\n
      • Reklam kampanyalar\u0131nda y\u00fcksek performans
        elde edildi.<\/li>\n<\/ul>\n\n\n\n

        3) \u00dcr\u00fcn odakl\u0131 sosyal medya + performans reklam mimarisi<\/strong><\/h3>\n\n\n\n
          \n
        • Sat\u0131n alma niyeti y\u00fcksek kullan\u0131c\u0131lar\u0131 hedefleyen kampanyalar<\/li>\n\n\n\n
        • Carousel kataloglar<\/li>\n\n\n\n
        • \u00dcr\u00fcn kar\u015f\u0131la\u015ft\u0131rma i\u00e7erikleri<\/li>\n\n\n\n
        • \u00dcr\u00fcn faydas\u0131 \u2192 kullan\u0131m alan\u0131 \u2192 sosyal kan\u0131t \u00fc\u00e7lemesi<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          3) \u00dcretim S\u00fcreci: \u0130\u00e7eri\u011fi \u00dcr\u00fcnle Konu\u015fturmak<\/strong><\/h2>\n\n\n\n

          \ud83d\udd39 AI Destekli \u00dcr\u00fcn Tan\u0131t\u0131m Videolar\u0131<\/strong><\/h3>\n\n\n\n

          \u00dcr\u00fcnlerin form, kalite ve kullan\u0131m alanlar\u0131n\u0131 \u00f6ne \u00e7\u0131karan k\u0131sa dikey videolar \u00fcretildi.
          Bu videolar reklam kampanyalar\u0131nda %52 daha d\u00fc\u015f\u00fck CPM<\/strong> sa\u011flad\u0131.<\/p>\n\n\n\n

          \ud83d\udd39 Dijital \u00dcr\u00fcn Kataloglar\u0131<\/strong><\/h3>\n\n\n\n

          Perakende kullan\u0131c\u0131lar\u0131 i\u00e7in sade, modern, kolay anla\u015f\u0131l\u0131r kataloglar tasarland\u0131.<\/p>\n\n\n\n

          \ud83d\udd39 Reklam Kampanyalar\u0131 i\u00e7in Kreatif Setleri<\/strong><\/h3>\n\n\n\n
            \n
          • Hook odakl\u0131 k\u0131sa videolar<\/li>\n\n\n\n
          • \u00dcr\u00fcn faydas\u0131 & kullan\u0131m alan\u0131 kreatifleri<\/li>\n\n\n\n
          • Son kullan\u0131c\u0131ya y\u00f6nelik \u201cneden bu \u00fcr\u00fcn?\u201d anlat\u0131s\u0131<\/li>\n<\/ul>\n\n\n\n

            Bu kreatif setler, sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcnde belirleyici rol oynad\u0131.<\/p>\n\n\n\n

            \n\n\n\n

            4) Sonu\u00e7lar: Perakende D\u00f6n\u00fc\u015f\u00fcmde Rekor Performans<\/strong><\/h2>\n\n\n\n

            Strateji + i\u00e7erik + reklam entegrasyonunun sonucunda marka 3 ay i\u00e7erisinde ola\u011fan\u00fcst\u00fc performans elde etti:<\/p>\n\n\n\n

            \u2b50 Perakende sat\u0131\u015flarda %340 art\u0131\u015f<\/strong><\/p>\n\n\n\n

            \u2b50 Instagram\u2019dan gelen web trafi\u011finde %420 b\u00fcy\u00fcme<\/strong><\/p>\n\n\n\n

            \u2b50 Reklam kampanyalar\u0131nda d\u00f6n\u00fc\u015f\u00fcm maliyetinde %47 d\u00fc\u015f\u00fc\u015f<\/strong><\/p>\n\n\n\n

            \u2b50 AI video kreatiflerinin klasik kreatiflere g\u00f6re %62 daha y\u00fcksek etkile\u015fim oran\u0131<\/strong><\/p>\n\n\n\n

            \u2b50 Takip\u00e7i kalitesinde art\u0131\u015f: B2C a\u011f\u0131rl\u0131kl\u0131 yeni kitle giri\u015fi<\/strong><\/p>\n\n\n\n

            \u2b50 Markan\u0131n perakende ileti\u015fim dili t\u00fcm dijital varl\u0131klarda standart hale getirildi<\/strong><\/p>\n\n\n\n

            Marka art\u0131k yaln\u0131zca g\u00fc\u00e7l\u00fc bir \u00fcretici de\u011fil, t\u00fcketiciye hitap eden modern bir perakende markas\u0131.<\/strong><\/p>\n\n\n\n

            \n\n\n\n

            5) Sonu\u00e7: B2B Kimli\u011fini Korumak, B2C\u2019de G\u00fc\u00e7lenmek<\/strong><\/h2>\n\n\n\n

            Bu proje; do\u011fru strateji, tutarl\u0131 dil ve g\u00fc\u00e7l\u00fc kreatiflerle kurumsal bir B2B markas\u0131n\u0131n perakende pazarda ne kadar h\u0131zl\u0131 b\u00fcy\u00fcyebilece\u011fini<\/strong> g\u00f6sterdi.
            Brandaft olarak \u00fcretim, kreatif tasar\u0131m, AI destekli video ve reklam y\u00f6netimini tek \u00e7at\u0131 alt\u0131nda birle\u015ftirerek \u00f6l\u00e7\u00fcmlenebilir, h\u0131zl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme modeli<\/strong> ortaya koyduk.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"case_study_category":[126,138],"class_list":["post-10709","case_study","type-case_study","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study\/10709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=10709"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=10709"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_category?post=10709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}