{"id":10708,"date":"2025-12-04T02:58:08","date_gmt":"2025-12-03T23:58:08","guid":{"rendered":"https:\/\/brandaft.com\/?post_type=case_study&p=10708"},"modified":"2025-12-05T03:46:49","modified_gmt":"2025-12-05T00:46:49","slug":"premium-student-residence-ai-video-strategy-30-new-enrolments","status":"publish","type":"case_study","link":"https:\/\/brandaft.com\/en\/case-study\/premium-ogrenci-yurdu-sosyal-medya-basarisi-brandaft-ile-ai-video-stratejisi-ve-30-yeni-ogrenci-kaydi\/","title":{"rendered":"Premium Student Residence Social Media Success: AI Video Strategy and 30 New Student Enrolments with Brandaft"},"content":{"rendered":"

Client:<\/strong> Premium Student Living Residence (Anonymous)<\/p>\n\n\n\n

Location:<\/strong> Istanbul, Turkey<\/p>\n\n\n\n

Industry:<\/strong> Student Residences \/ Student Accommodation Services<\/p>\n\n\n\n

Services:<\/strong> Social Media Strategy, Monthly Content Planning, AI Video Production, Persona Analysis, Trust Content, Meta Ads Management, Seasonal Campaign Strategy<\/p>\n\n\n\n

\n\n\n\n

Starting Point: Weak Digital Visibility and Low Awareness<\/strong><\/h2>\n\n\n\n

Although Premium Student Living Residence offered an experience above its competitors in service quality and facilities, it lacked visibility online.
Its Instagram content was irregular, its video production capacity was close to zero, and as enrolment season approached it had no strong digital identity speaking to parents.<\/p>\n\n\n\n

The residence had an in-house photographer, but that content wasn\u2019t being used effectively on social media.
At Brandaft, our goal was to mirror the residence\u2019s physical quality one-to-one online<\/strong>, build trust and create a strong flow of applicants for the enrolment periods.<\/p>\n\n\n\n

\n\n\n\n

Needs Analysis: Understanding How Students and Parents Decide<\/strong><\/h2>\n\n\n\n

In this sector, the decision is shaped by two different personas:<\/p>\n\n\n\n

    \n
  • Student:<\/strong> Social life, room comfort, freedom, modern facilities, atmosphere.<\/li>\n\n\n\n
  • Parent:<\/strong> Safety, hygiene, transparency, management structure, discipline, value for money.<\/li>\n<\/ul>\n\n\n\n

    Based on the analysis, the core focus of the digital strategy was set as:<\/p>\n\n\n\n

      \n
    • Showing the residence\u2019s transparent policies<\/strong>, quality of experience<\/strong> and trust factors<\/strong> to parents,<\/li>\n\n\n\n
    • Conveying the atmosphere in a realistic and appealing way<\/strong> to students,<\/li>\n\n\n\n
    • Building an educational content system<\/strong> that addresses recurring concerns and questions.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      AI-Assisted Photo and Video Production: Mirroring the Facility 1:1 Online<\/strong><\/h2>\n\n\n\n

      We asked the residence\u2019s photographer only for specific parts of the building.
      By processing this footage with Brandaft\u2019s AI video production model:<\/p>\n\n\n\n

        \n
      • For areas such as the corridors, rooms, common areas and gym,<\/li>\n\n\n\n
      • video clips that look exactly like the real thing<\/strong> were created.<\/li>\n<\/ul>\n\n\n\n

        This technology produced videos that give students and parents the feeling of \u201cactually walking through the residence\u201d.
        This format significantly increased trust on social media.<\/p>\n\n\n\n

        \n\n\n\n

        Strategy: Transparency + Educational Content + Seasonality<\/strong><\/h2>\n\n\n\n

        From June 2025, we put the social media strategy into action:<\/p>\n\n\n\n

          \n
        • Separate content themes were created for the student and parent personas.<\/li>\n\n\n\n
        • Content such as \u201cWhat\u2019s in the residence?\u201d, \u201cHow is safety ensured?\u201d, \u201cDining hall processes\u201d, \u201cRoom types\u201d and \u201cSocial life options\u201d was produced.<\/li>\n\n\n\n
        • Directly answering the doubts on parents\u2019 minds, transparent, informative content series<\/strong> were created.<\/li>\n\n\n\n
        • Dynamic, modern, short AI videos were produced to capture students\u2019 interest.<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Results: Fast Growth Driven by Seasonality + the Power of AI Content<\/strong><\/h2>\n\n\n\n

          June\u2013July 2025 (Organic Period)<\/strong><\/h2>\n\n\n\n

          Without any ad budget:<\/p>\n\n\n\n

            \n
          • Accounts reached increased by 300%<\/strong><\/li>\n\n\n\n
          • Profile visits rose fourfold<\/li>\n\n\n\n
          • There was a clear increase in messages and enrolment requests<\/li>\n\n\n\n
          • AI video content became the format with the highest engagement<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            August 2025 (Enrolment Season Ads)<\/strong><\/h2>\n\n\n\n

            Aggressive conversion campaigns were launched on Meta Ads.<\/p>\n\n\n\n

            Results:<\/p>\n\n\n\n

              \n
            • Approximately 30 new student enrolments<\/strong><\/li>\n\n\n\n
            • Cost per lead 40% below the sector average<\/li>\n\n\n\n
            • Informative ad content aimed at parents delivered high conversions<\/li>\n\n\n\n
            • AI videos generated 3 times more impressions and views than other creatives<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              Project Gains<\/strong><\/h3>\n\n\n\n
                \n
              • Trust was increased with an AI video system that brings the facility online in a true 1:1 view<\/strong>.<\/li>\n\n\n\n
              • Organic work delivered a 300% increase in reach<\/strong> within 2 months.<\/li>\n\n\n\n
              • Aggressive campaigns during enrolment season led to around 30 new student enrolments<\/strong>.<\/li>\n\n\n\n
              • A content model tailored to the student and parent personas strengthened conversion quality<\/strong>.<\/li>\n<\/ul>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"case_study_industry":[151],"case_study_category":[126,138],"class_list":["post-10708","case_study","type-case_study","status-publish","hentry","case_study_category-icerik-pazarlama","case_study_category-sosyal-medya","case_study_industry-egitim"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study\/10708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=10708"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=10708"}],"wp:term":[{"taxonomy":"case_study_industry","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_industry?post=10708"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_category?post=10708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}