{"id":10707,"date":"2025-12-04T02:36:34","date_gmt":"2025-12-03T23:36:34","guid":{"rendered":"https:\/\/brandaft.com\/?post_type=case_study&p=10707"},"modified":"2025-12-05T03:46:40","modified_gmt":"2025-12-05T00:46:40","slug":"adolescent-psychology-centre-organic-surge-60-new-client-enquiries","status":"publish","type":"case_study","link":"https:\/\/brandaft.com\/en\/case-study\/ergen-psikoloji-merkezi-dijital-buyume-hikayesi-brandaft-ile-2-ayda-organik-patlama-ve-60-yeni-danisan-talebi\/","title":{"rendered":"Adolescent Psychology Centre Digital Growth Story: An Organic Surge and 60 New Client Enquiries in 2 Months with Brandaft"},"content":{"rendered":"

Client:<\/strong> Adolescent Psychology Centre (Anonymous Clinic)<\/p>\n\n\n\n

Location:<\/strong> Istanbul, Turkey<\/p>\n\n\n\n

Industry:<\/strong> Psychology \/ Adolescent Therapy, Healthcare<\/p>\n\n\n\n

Services:<\/strong> Social Media Strategy, Video-Led Content Production, Digital Clone (AI Avatar) Creation, Monthly Content Calendar, Meta Ads Management, Client Acquisition Optimisation<\/p>\n\n\n\n

Starting Point: A Well-Known Clinic with a Scattered Digital Presence<\/strong><\/h2>\n\n\n\n

The Adolescent Psychology Centre was a known and trusted clinic in its area, but it had no regular or strategic social media activity. There was content on its Instagram account, but a consistent strategy, a stable format and conversion-focused messaging<\/strong> were missing. Posts were disjointed, occasional and unplanned.
Although Reels sometimes got engagement, without professional direction Explore performance wasn\u2019t sustainable<\/strong>.<\/p>\n\n\n\n

To reach more adolescent clients, build a digital identity that reassures parents and increase its online visibility, the clinic started working with Brandaft.<\/p>\n\n\n\n

\n\n\n\n

Needs Analysis: Strategy, Building Authority and Parent Trust<\/strong><\/h2>\n\n\n\n

Our initial analysis revealed three critical needs:<\/p>\n\n\n\n

    \n
  • The expertise content<\/strong> was strong but hadn\u2019t been presented in the right formats.<\/li>\n\n\n\n
  • The clinic owner\u2019s field experience wasn\u2019t visible on social media.<\/li>\n\n\n\n
  • The account had no \u201cstory\u201d, no \u201ccontinuity\u201d and no \u201cidentity reflecting the clinic\u2019s voice\u201d.<\/li>\n\n\n\n
  • The trust elements that would prompt parents to act (methodology, process transparency, case examples, frameworks) were missing.<\/li>\n<\/ul>\n\n\n\n

    For this reason, turning expertise into digital content<\/strong>, establishing the brand voice<\/strong> and reaching the right parent audience consistently<\/strong> were set as the core goals of the social media strategy.<\/p>\n\n\n\n

    \n\n\n\n

    360\u00b0 Social Media Strategy and Digital Clone Production<\/strong><\/h1>\n\n\n\n

    1. Setting Up the Strategy & Content System<\/strong><\/h2>\n\n\n\n
      \n
    • For the clinic, monthly content calendars<\/em> were created.<\/li>\n\n\n\n
    • Themes: adolescent issues, parent communication, therapy processes, frequently asked questions.<\/li>\n\n\n\n
    • Every piece of content balanced expertise with an everyday tone.<\/li>\n\n\n\n
    • A \u201cclinical tone\u201d was defined to strengthen the account\u2019s voice.<\/li>\n<\/ul>\n\n\n\n

      2. Video Production with a Digital Clone (AI Avatar)<\/strong><\/h2>\n\n\n\n

      With the clinic owner\u2019s permission, reflecting their tone of voice, speaking style, facial expressions and appearance, a professional AI avatar was produced<\/strong>.
      As a result:<\/p>\n\n\n\n

        \n
      • Weekly informative content was produced very quickly,<\/li>\n\n\n\n
      • A format was gained that keeps expertise visible at all times,<\/li>\n\n\n\n
      • Video production costs were kept to a minimum,<\/li>\n\n\n\n
      • Reels gained a \u201cfamiliar face\u201d effect.<\/li>\n<\/ul>\n\n\n\n

        This approach built trust especially among parents of teenagers.<\/p>\n\n\n\n

        \n\n\n\n

        Results: An Organic Surge in Month One, Client Acquisition in Month Two<\/strong><\/h2>\n\n\n\n

        \ud83d\udd39 Month One (Organic Growth)<\/strong><\/h2>\n\n\n\n

        Without any ad spend:<\/p>\n\n\n\n

          \n
        • Explore views increased by 500%+<\/strong><\/li>\n\n\n\n
        • In 30 days, 300 new followers<\/strong> were gained<\/li>\n\n\n\n
        • Average video views grew fivefold<\/li>\n\n\n\n
        • Save and share rates tripled<\/li>\n\n\n\n
        • Questions from parents via DM increased fourfold<\/li>\n<\/ul>\n\n\n\n

          These results confirmed that the content system we built was working consistently.<\/p>\n\n\n\n

          \n\n\n\n

          \ud83d\udd39 Month Two (Ad Support and More Clients)<\/strong><\/h2>\n\n\n\n

          A TRY 8,000 budget<\/strong> was allocated to Meta ads.
          Targeting was built only around: parents aged 25\u201355, specific areas of Istanbul and interests related to adolescent behavioural issues<\/em> as the audience.<\/p>\n\n\n\n

          Results:<\/p>\n\n\n\n

            \n
          • Around 60 new client enquiries<\/strong><\/li>\n\n\n\n
          • Form conversion rate from ads: 7.4%<\/li>\n\n\n\n
          • A clear increase in \u201cadolescent therapy\u201d message requests<\/li>\n\n\n\n
          • Followers +420<\/li>\n\n\n\n
          • 310% increase in profile visits<\/li>\n\n\n\n
          • A strong increase in messages turning into appointments, driven by parent trust<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            Next Steps<\/strong><\/h2>\n\n\n\n
              \n
            • Weekly informative Reels series with the AI avatar<\/li>\n\n\n\n
            • A PDF lead magnet in parent-guide format<\/li>\n\n\n\n
            • YouTube Shorts integration<\/li>\n\n\n\n
            • Micro content series on current topics within the clinic<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              Result<\/strong><\/h1>\n\n\n\n

              Under Brandaft\u2019s management, the Adolescent Psychology Centre didn\u2019t just gain visibility; a professional digital identity that reaches the right parent audience and delivers a steady flow of clients<\/strong> was also built.
              This project shows how powerful the results of video-led content production and AI-based systems can be for clinics.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"case_study_industry":[150],"case_study_category":[126,138],"class_list":["post-10707","case_study","type-case_study","status-publish","hentry","case_study_category-icerik-pazarlama","case_study_category-sosyal-medya","case_study_industry-saglik"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study\/10707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=10707"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=10707"}],"wp:term":[{"taxonomy":"case_study_industry","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_industry?post=10707"},{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_category?post=10707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}