{"id":10010,"date":"2025-08-09T05:05:25","date_gmt":"2025-08-09T02:05:25","guid":{"rendered":"https:\/\/brandaft.com\/?post_type=case_study&p=10010"},"modified":"2025-08-11T17:32:42","modified_gmt":"2025-08-11T14:32:42","slug":"brandaft-ile-smileline-ortodontinin-4-ayda-a-daha-fazla-randevuya-ulasma-hikayesi","status":"publish","type":"case_study","link":"https:\/\/brandaft.com\/en\/case-study\/brandaft-ile-smileline-ortodontinin-4-ayda-a-daha-fazla-randevuya-ulasma-hikayesi\/","title":{"rendered":"Brandaft ile SmileLine Ortodonti\u2019nin 4 Ayda %41 Daha Fazla Randevuya Ula\u015fma Hikayesi"},"content":{"rendered":"\n

M\u00fc\u015fteri:<\/strong> SmileLine Ortodonti
Lokasyon:<\/strong> Ankara, T\u00fcrkiye
Sekt\u00f6r:<\/strong> Di\u015f Sa\u011fl\u0131\u011f\u0131 \/ Ortodonti Klini\u011fi
Hizmetler:<\/strong> SEO Stratejisi, Web Sitesi Yenileme, \u0130\u00e7erik Pazarlamas\u0131, Sosyal Kan\u0131t Optimizasyonu, Backlink Y\u00f6netimi<\/p>\n\n\n\n

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Ba\u015flang\u0131\u00e7 Noktas\u0131: Yanl\u0131\u015f Trafik ve D\u00fc\u015f\u00fck D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/h3>\n\n\n\n

SmileLine Ortodonti, Ankara\u2019n\u0131n en bilinen ortodonti kliniklerinden biri olmas\u0131na ra\u011fmen, web sitesinden ald\u0131\u011f\u0131 trafik hasta ba\u015fvurusuna d\u00f6n\u00fc\u015fm\u00fcyordu. Ayl\u0131k ziyaret say\u0131s\u0131 fena de\u011fildi, ancak gelen kullan\u0131c\u0131lar\u0131n \u00e7o\u011fu hedeflenen hasta profiline uymuyordu.
Bunun temel nedenleri:<\/p>\n\n\n\n

    \n
  • Yanl\u0131\u015f anahtar kelimeler \u00fczerinden gelen alakas\u0131z trafik.<\/li>\n\n\n\n
  • Teknik SEO sorunlar\u0131 y\u00fcz\u00fcnden sayfalar\u0131n d\u00fc\u015f\u00fck s\u0131ralamalarda yer almas\u0131.<\/li>\n\n\n\n
  • Web sitesinde g\u00fcven unsurlar\u0131n\u0131n eksik olmas\u0131.<\/li>\n<\/ul>\n\n\n\n

    Klinik y\u00f6netimi, sadece daha fazla trafik de\u011fil, do\u011fru hastalardan daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm<\/strong> sa\u011flayacak bir dijital strateji aray\u0131\u015f\u0131na girdi ve Brandaft ile \u00e7al\u0131\u015fmaya ba\u015flad\u0131.<\/p>\n\n\n\n

    \n\n\n\n

    \u0130htiya\u00e7 Analizi: Trafik Kalitesi, D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu ve Otorite<\/h3>\n\n\n\n

    \u0130lk analizde \u00f6ne \u00e7\u0131kan ba\u015fl\u0131ca problemler:<\/p>\n\n\n\n

      \n
    • Yanl\u0131\u015f Anahtar Kelime Hedeflemesi:<\/strong> \u201cDi\u015f teli fiyatlar\u0131\u201d gibi bilgi aray\u0131\u015f\u0131ndaki genel kelimeler, randevuya d\u00f6n\u00fc\u015fmeyen ziyaret\u00e7ileri \u00e7ekiyordu.<\/li>\n\n\n\n
    • Sayfa H\u0131z\u0131 Sorunlar\u0131:<\/strong> Mobilde yava\u015f y\u00fckleme, potansiyel hastalar\u0131n siteyi terk etmesine neden oluyordu.<\/li>\n\n\n\n
    • G\u00fcven Eksikli\u011fi:<\/strong> Doktor profilleri, hasta yorumlar\u0131 ve tedavi \u00f6ncesi\/sonras\u0131 g\u00f6rseller yeterince g\u00f6r\u00fcn\u00fcr de\u011fildi.<\/li>\n\n\n\n
    • \u0130\u00e7erik Eksikli\u011fi:<\/strong> Invisalign, lingual ortodonti gibi spesifik hizmetler i\u00e7in detayl\u0131 sayfalar bulunmuyordu.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      360\u00b0 SEO ve D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 Yenilenme: 6 Haftada Etkili Sonu\u00e7lar<\/h3>\n\n\n\n

      1. Strateji ve Planlama<\/strong><\/p>\n\n\n\n

        \n
      • \u201cTedavi niyeti\u201d y\u00fcksek, uzun kuyruklu (long-tail) anahtar kelimeler belirlendi.<\/li>\n\n\n\n
      • Rakiplerin d\u00f6n\u00fc\u015f\u00fcm yollar\u0131 incelendi, SmileLine\u2019a \u00f6zg\u00fc hasta kazan\u0131m odakl\u0131 bir SEO plan\u0131 haz\u0131rland\u0131.<\/li>\n<\/ul>\n\n\n\n

        2. Web Sitesi Yenileme<\/strong><\/p>\n\n\n\n

          \n
        • Mobil uyumlu, h\u0131zl\u0131 ve kullan\u0131c\u0131 dostu bir tasar\u0131m hayata ge\u00e7irildi.<\/li>\n\n\n\n
        • Tedavi sayfalar\u0131 ayr\u0131nt\u0131land\u0131r\u0131ld\u0131, her biri i\u00e7in \u00f6zel g\u00f6rseller ve doktor videolar\u0131 eklendi.<\/li>\n\n\n\n
        • \u201cOnline \u00f6n de\u011ferlendirme\u201d formu entegre edilerek d\u00f6n\u00fc\u015f\u00fcm ad\u0131m\u0131 k\u0131salt\u0131ld\u0131.<\/li>\n<\/ul>\n\n\n\n

          3. \u0130\u00e7erik Stratejisi<\/strong><\/p>\n\n\n\n

            \n
          • Invisalign, \u015feffaf plak tedavisi, lingual braket gibi konularda derinlemesine i\u00e7erikler haz\u0131rland\u0131.<\/li>\n\n\n\n
          • S\u0131k sorulan sorular (FAQ) sayfas\u0131 ile kullan\u0131c\u0131lar\u0131n karar s\u00fcreci h\u0131zland\u0131r\u0131ld\u0131.<\/li>\n\n\n\n
          • Blog i\u00e7erikleri, \u201c\u00f6ncesi\/sonras\u0131\u201d ba\u015far\u0131 hik\u00e2yeleri ve hasta r\u00f6portajlar\u0131yla g\u00fc\u00e7lendirildi.<\/li>\n<\/ul>\n\n\n\n

            4. G\u00fcven ve Sosyal Kan\u0131t Optimizasyonu<\/strong><\/p>\n\n\n\n

              \n
            • Ger\u00e7ek hasta yorumlar\u0131 Google Business ve siteye entegre edildi.<\/li>\n\n\n\n
            • Tedavi \u00f6ncesi\/sonras\u0131 foto\u011fraf galerisi olu\u015fturuldu.<\/li>\n\n\n\n
            • Doktor biyografileri ve sertifikalar g\u00f6r\u00fcn\u00fcr \u015fekilde konumland\u0131r\u0131ld\u0131.<\/li>\n<\/ul>\n\n\n\n

              5. Backlink ve Yerel SEO \u00c7al\u0131\u015fmalar\u0131<\/strong><\/p>\n\n\n\n

                \n
              • Sa\u011fl\u0131k ve ya\u015fam tarz\u0131 bloglar\u0131ndan otoriter backlinkler al\u0131nd\u0131.<\/li>\n\n\n\n
              • Ankara odakl\u0131 lokal i\u00e7eriklerle Google Maps g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131ld\u0131.<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                Sonu\u00e7lar: 4 Ayda %54 Daha Kaliteli Trafik ve %41 D\u00f6n\u00fc\u015f\u00fcm Art\u0131\u015f\u0131<\/h3>\n\n\n\n

                May\u0131s 2025\u2019te 6.200 olan ayl\u0131k organik ziyaret say\u0131s\u0131, A\u011fustos 2025\u2019te 9.550\u2019ye \u00e7\u0131kt\u0131.
                En \u00f6nemlisi, hedeflenen hasta profiline gelen trafik oran\u0131 %54 artt\u0131.<\/p>\n\n\n\n

                \u00d6ne \u00c7\u0131kan Kazan\u0131mlar:<\/strong><\/p>\n\n\n\n

                  \n
                • D\u00f6n\u00fc\u015f\u00fcm oran\u0131 %41 y\u00fckseldi.<\/li>\n\n\n\n
                • Invisalign ve lingual braket anahtar kelimelerinde ilk 3 s\u0131ralamaya \u00e7\u0131k\u0131ld\u0131.<\/li>\n\n\n\n
                • Google Maps \u00fczerinden gelen randevularda %38 art\u0131\u015f.<\/li>\n\n\n\n
                • Kullan\u0131c\u0131lar\u0131n sitede ge\u00e7irdi\u011fi ortalama s\u00fcre %22 artt\u0131.<\/li>\n<\/ul>\n\n\n\n
                  \n\n\n\n

                  Gelecek Planlar\u0131<\/h3>\n\n\n\n
                    \n
                  • YouTube ve Instagram Reels \u00fczerinden ortodonti bilgilendirme serileri ba\u015flatmak.<\/li>\n\n\n\n
                  • Yurt d\u0131\u015f\u0131 hasta hedeflemesine y\u00f6nelik \u0130ngilizce i\u00e7erik ve reklam kampanyalar\u0131.<\/li>\n\n\n\n
                  • Dijital ortamda marka bilinirli\u011fini g\u00fc\u00e7lendirecek influencer i\u015f birlikleri.<\/li>\n<\/ul>\n\n\n\n
                    \n\n\n\n

                    Sonu\u00e7:<\/strong> Brandaft ile SmileLine Ortodonti\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc, yaln\u0131zca say\u0131lar\u0131 art\u0131rmakla kalmad\u0131; do\u011fru hasta kitlesine ula\u015farak randevu d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc y\u00fckseltti. Bu, modern SEO stratejisinin yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck de\u011fil, gelir ve hasta memnuniyeti<\/strong> odakl\u0131 uygulanmas\u0131n\u0131n ne kadar etkili oldu\u011funu g\u00f6sterdi.<\/p>\n\n\n\n

                    <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"case_study_category":[126,130,125,127,129],"class_list":["post-10010","case_study","type-case_study","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study\/10010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=10010"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=10010"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_category?post=10010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}