{"id":10007,"date":"2025-08-09T04:55:50","date_gmt":"2025-08-09T01:55:50","guid":{"rendered":"https:\/\/brandaft.com\/?post_type=case_study&#038;p=10007"},"modified":"2025-08-11T17:33:15","modified_gmt":"2025-08-11T14:33:15","slug":"brandaft-ile-dental-group-istanbulun-3-ayda-organik-trafik-artisi","status":"publish","type":"case_study","link":"https:\/\/brandaft.com\/en\/case-study\/brandaft-ile-dental-group-istanbulun-3-ayda-organik-trafik-artisi\/","title":{"rendered":"Brandaft ile Dental Group \u0130stanbul\u2019un 3 Ayda %62 Organik Trafik Art\u0131\u015f\u0131 ve Dijital D\u00f6n\u00fc\u015f\u00fcm Hikayesi"},"content":{"rendered":"\n<p><strong>M\u00fc\u015fteri:<\/strong> Dental Group \u0130stanbul<br><strong>Lokasyon:<\/strong> \u0130stanbul, T\u00fcrkiye<br><strong>Sekt\u00f6r:<\/strong> Di\u015f Sa\u011fl\u0131\u011f\u0131 \/ Dental Klinik<br><strong>Hizmetler:<\/strong> SEO Stratejisi, Web Sitesi Yenileme, \u0130\u00e7erik Pazarlamas\u0131, Yerel SEO, Backlink Y\u00f6netimi<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Ba\u015flang\u0131\u00e7 Noktas\u0131: G\u00f6r\u00fcn\u00fcrl\u00fck Sorunu ve D\u00fc\u015fen Randevu Say\u0131lar\u0131<\/h3>\n\n\n\n<p>2025 y\u0131l\u0131 ba\u015flar\u0131nda Dental Group \u0130stanbul, \u0130stanbul\u2019un merkezi lokasyonlar\u0131nda g\u00fc\u00e7l\u00fc bir marka bilinirli\u011fine sahip olmas\u0131na ra\u011fmen, dijital tarafta hedefledi\u011fi hasta say\u0131s\u0131na ula\u015fmakta zorlan\u0131yordu. Mevcut web sitesi teknik olarak eskimi\u015f, organik aramalarda konumu gerilemi\u015fti. Google\u2019\u0131n \u201cHelpful Content\u201d ve E-E-A-T odakl\u0131 algoritma g\u00fcncellemeleri sonras\u0131, trafik kay\u0131plar\u0131 daha da belirgin hale geldi.<\/p>\n\n\n\n<p>Bu s\u00fcre\u00e7te Dental Group \u0130stanbul, dijital varl\u0131\u011f\u0131n\u0131 modernize edebilecek, hem yerel hem de ulusal \u00f6l\u00e7ekte hasta kazan\u0131m\u0131n\u0131 art\u0131rabilecek bir partner aray\u0131\u015f\u0131na girdi ve Brandaft ile i\u015f birli\u011fine ba\u015flad\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130htiya\u00e7 Analizi: E-E-A-T, Kullan\u0131c\u0131 Deneyimi ve Lokal Rekabet<\/h3>\n\n\n\n<p>\u0130lk toplant\u0131larda hedef kitlenin hasta profili, rekabet durumu ve \u0130stanbul\u2019daki lokal arama trendleri detayl\u0131ca incelendi. Ortaya \u00e7\u0131kan ba\u015fl\u0131ca sorunlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-E-A-T Eksikli\u011fi:<\/strong> Klinik ve doktorlar\u0131n uzmanl\u0131\u011f\u0131 yeterince \u00f6ne \u00e7\u0131kar\u0131lmam\u0131\u015f, i\u00e7erikler kan\u0131ta dayal\u0131 veri ve deneyimlerle desteklenmemi\u015fti.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 Deneyimi Sorunlar\u0131:<\/strong> Mobil uyum yetersizdi, randevu alma s\u00fcre\u00e7leri karma\u015f\u0131kt\u0131.<\/li>\n\n\n\n<li><strong>\u0130\u00e7erik Da\u011f\u0131n\u0131kl\u0131\u011f\u0131:<\/strong> Birbirini tekrarlayan sayfalar ve anahtar kelime kanibalizasyonu mevcuttu.<\/li>\n\n\n\n<li><strong>Yerel SEO Eksikli\u011fi:<\/strong> Google Maps ve lokal anahtar kelimelerde g\u00f6r\u00fcn\u00fcrl\u00fck d\u00fc\u015f\u00fckt\u00fc.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">360\u00b0 Dijital D\u00f6n\u00fc\u015f\u00fcm: 5 Haftada G\u00fc\u00e7l\u00fc Bir Ba\u015flang\u0131\u00e7<\/h3>\n\n\n\n<p><strong>1. Strateji ve Planlama<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130stanbul\u2019daki di\u015f sa\u011fl\u0131\u011f\u0131 arama hacimleri analiz edilerek, \u201cestetik di\u015f hekimli\u011fi\u201d, \u201cimplant tedavisi\u201d, \u201cacil di\u015f hekimi\u201d gibi y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm potansiyelli kelimeler belirlendi.<\/li>\n\n\n\n<li>Rakiplerin i\u00e7erik stratejileri incelendi, Dental Group \u0130stanbul\u2019u farkl\u0131la\u015ft\u0131racak hasta odakl\u0131 bir yol haritas\u0131 haz\u0131rland\u0131.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Web Sitesi Yenileme (WordPress)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil \u00f6ncelikli (mobile-first), h\u0131zl\u0131 ve SEO uyumlu bir tasar\u0131m geli\u015ftirildi.<\/li>\n\n\n\n<li>Core Web Vitals metrikleri iyile\u015ftirildi, randevu alma ve ileti\u015fim ad\u0131mlar\u0131 basitle\u015ftirildi.<\/li>\n\n\n\n<li>\u00c7ok dilli yap\u0131 (TR\/EN) eklenerek yabanc\u0131 hasta potansiyeli art\u0131r\u0131ld\u0131.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u0130\u00e7erik Optimizasyonu ve E-E-A-T G\u00fc\u00e7lendirme<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doktorlar\u0131n imzas\u0131yla yay\u0131nlanan makaleler, vaka \u00f6rnekleri ve hasta deneyimleri \u00f6ne \u00e7\u0131kar\u0131ld\u0131.<\/li>\n\n\n\n<li>Gereksiz i\u00e7erikler kald\u0131r\u0131ld\u0131, \u00e7ak\u0131\u015fan sayfalar birle\u015ftirildi.<\/li>\n\n\n\n<li>Foto\u011fraf ve video gibi zengin medya \u00f6\u011feleri ile g\u00fcven duygusu peki\u015ftirildi.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Blog ve Backlink \u00c7al\u0131\u015fmalar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Her ay hasta ihtiya\u00e7lar\u0131n\u0131 hedefleyen 8 yeni blog i\u00e7eri\u011fi haz\u0131rland\u0131.<\/li>\n\n\n\n<li>Sa\u011fl\u0131k ve turizm sekt\u00f6r\u00fcnde otoriter sitelerden y\u00fcksek kaliteli backlinkler elde edildi.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Yerel SEO ve Google Maps Optimizasyonu<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google My Business profili yeniden d\u00fczenlendi, konum bazl\u0131 i\u00e7erikler olu\u015fturuldu.<\/li>\n\n\n\n<li>Hasta yorumlar\u0131 art\u0131rmak i\u00e7in otomatik memnuniyet anketleri devreye al\u0131nd\u0131.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Sonu\u00e7lar: 3 Ayda %62 Organik Trafik Art\u0131\u015f\u0131<\/h3>\n\n\n\n<p>Nisan 2025\u2019te 5.100 olan ayl\u0131k organik ziyaret\u00e7i say\u0131s\u0131, Temmuz 2025\u2019te 8.270\u2019e y\u00fckseldi.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan Kazan\u0131mlar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anahtar kelime s\u0131ralamalar\u0131nda bir\u00e7ok kelimede ilk 3\u2019e y\u00fckselme.<\/li>\n\n\n\n<li>Yeni i\u00e7erikler sayesinde hasta d\u00f6n\u00fc\u015f\u00fcm oran\u0131nda %29 art\u0131\u015f.<\/li>\n\n\n\n<li>Google Maps \u00fczerinden gelen randevularda %44 art\u0131\u015f.<\/li>\n\n\n\n<li>Mobil kullan\u0131c\u0131 memnuniyetinde belirgin iyile\u015fme.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Gelecek Planlar\u0131<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130stanbul d\u0131\u015f\u0131ndaki \u015fehirlerden hasta \u00e7ekmek i\u00e7in b\u00f6lgesel kampanyalar.<\/li>\n\n\n\n<li>Klinik uzmanlar\u0131n\u0131n bireysel marka otoritesini art\u0131racak video serileri.<\/li>\n\n\n\n<li>Uluslararas\u0131 hasta hedeflemesine y\u00f6nelik medikal turizm i\u00e7erikleri.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Sonu\u00e7:<\/strong> Dental Group \u0130stanbul\u2019un Brandaft ile att\u0131\u011f\u0131 dijital d\u00f6n\u00fc\u015f\u00fcm ad\u0131m\u0131, yaln\u0131zca teknik SEO de\u011fil; hasta g\u00fcvenini, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ve uzun vadeli marka de\u011ferini g\u00fc\u00e7lendiren b\u00fct\u00fcnsel bir strateji ile s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin m\u00fcmk\u00fcn oldu\u011funu kan\u0131tlad\u0131.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"case_study_category":[126,130,125,127,129],"class_list":["post-10007","case_study","type-case_study","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study\/10007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/comments?post=10007"}],"wp:attachment":[{"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/media?parent=10007"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/brandaft.com\/en\/wp-json\/wp\/v2\/case_study_category?post=10007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}